Export opportunities via Canberra Airport 1.Potential markets - - PowerPoint PPT Presentation

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Export opportunities via Canberra Airport 1.Potential markets - - PowerPoint PPT Presentation

Canberra Region Air Freight Forum , 31 October 2017 Wayne Murphy Regional Export Adviser / TradeStart Adviser, NSW Department of Industry Export opportunities via Canberra Airport 1.Potential markets 2.Potential export opportunities


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Wayne Murphy Regional Export Adviser / TradeStart Adviser, NSW Department of Industry

Canberra Region Air Freight Forum, 31 October 2017

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Export opportunities via Canberra Airport

1.Potential markets 2.Potential export opportunities 3.Assistance for exporters 4.Converting opportunity to uplift

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Potential market - ASEAN

Association of Southeast Asian Nations (ASEAN) represents:

  • population of 658.2 million people (2015)
  • combined GDP of US$3.9 trillion (2015)
  • A$8.28 billion food, beverage and agribusiness market for

Australia…making up just over 20% of Australia’s total Agrifood exports The establishment of the ASEAN Economic Community (AEC) in 2015 was a major milestone in the economic integration agenda of the region.

  • collectively the 3rd largest economy in Asia / 7th largest in the world.

Business engagement (through tariff reductions and greater investment

  • pportunities) has increased from 1 January 2010, when the ASEAN Australia-

New Zealand Free Trade Agreement (AANZFTA) came into effect.

Source: Austrade presentation - Food & Beverage Updates from Key SE Asian Markets (available at https://www.austrade.gov.au/Events/Event-presentations) http://dfat.gov.au/trade/agreements/aanzfta/pages/asean-australia-new-zealand-free-trade-agreement.aspx Page 4

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Potential market - Singapore

  • Australia was the largest supplier of beef, cheese and lamb products to

Singapore in 2016.

  • Australia was also the second largest supplier of pork, milk and cream

products to Singapore.

  • For Australian wines Singapore was the seven largest export market

valued at A$73 million

  • Singapore’s food and agribusiness industry/opportunities can be divided

into three broad segments: – retail – food service – food manufacturing

Source: https://www.austrade.gov.au/australian/export/export-markets/countries/singapore/industries/food-and- agribusiness-to-singapore Page 6

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Potential export opportunities

Export: High value, perishable products

  • Seafood (eg. oysters) & aquaculture (eg. Murray Cod, Trout)
  • Dairy – milk, cheese
  • Quality meats – beef, lamb, pork, chicken
  • Horticulture – cherries, blueberries, truffles, vegetables
  • Functional/health foods
  • Value-added products (e.g. ready-to-eat, convenience).

Import freight Inbound tourism, students, investors

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Assistance for Exporters

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Export business

ACT & NSW Government Austrade services / TradeStart network Other Government agencies (DAWR, DFAT, AVA) Industry associations Chambers

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Commerce Corporate referrals Missions & events

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Austrade

  • 1. Tradestart network (local contacts), industry groups and international

network

  • Larry Fisher, ACT & region (Canberra Business Chamber), Rory McAlester,

Nowra & Wayne Murphy, Wagga Wagga (NSW Trade & Investment)

  • 2. Trade services

General information and advice on exporting and international business Tailored services including market-entry and expansion assistance

  • Market or country research
  • Potential partner and customer identification
  • Appointments during your market visit
  • Follow-up to initial introductions
  • Market promotions (overseas exhibitions and/or trade missions)

Department of Agriculture & Water Resources (DAWR)

  • Export compliance / Manual of Import Country Requirements (MICoR)

Department of Foreign Affairs & Trade (DFAT)

  • Free Trade Agreements (FTA’s), FTA portal

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Assistance for Exporters

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ACT Government / Innovate Canberra, Global Connect

  • Trade Connect grant program, ACT Exporters’ Network, Trade Missions

NSW Government / NSW Trade & Investment

  • Regional Exporter Advisers, Export Capability Building Program, International
  • ffices (10 markets) including Singapore, NSW Department of Primary

Industries (DPI) Office of International Engagement, Trade Missions

International exhibitions & events

  • Food Hotel Asia 2018 (Singapore), HOFEX 2019 (Hong Kong), Asia Fruit

Logistica (Hong Kong), Fine Food Australia (Sydney 2017 /Melbourne 2018)

Industry engagement

  • Horticulture Innovation Australia (HIA), Food Innovation Australia Ltd (FIAL),

NSW Cherry Growers Association, Canberra & NSW Business Chambers

Referrals to specialist service providers (Australia or international markets)

  • Legal, tax, Intellectual Property (IP), freight & logistics, e-commerce etc)

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Assistance for Exporters

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Converting Opportunity to Uplift

  • 1. Transport & logistics
  • Freight forwarders … the link between exporter, airline & related service providers

(eg. transport operators, customs and quarantine agencies, cargo handling agent)

  • 2. Infrastructure
  • Cold storage … airside, local, regional?
  • Approved arrangements (premises, facilities, equipment, people)
  • 3. Regulatory
  • Export/import compliance - Department Agriculture Water Resources, Australia

(DAWR) | Agri-Food & Veterinary Authority of Singapore (AVA)

  • 4. Pricing/incentives
  • 5. Service

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Freight/cargo

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Charges/Fees

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How? Collaboration Thank you