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Bumbu R mbu Rendang & ndang & Indonesian Coffee G - PowerPoint PPT Presentation

Presented by: Dr. Asnul Bahar At : Trade Expo Indonesia, 17 Oct 2019 Nasi Padang Kopi Tubruk Toraja Bumbu R mbu Rendang & ndang & Indonesian Coffee G ndonesian Coffee Going ing Wo Worldwide Understanding the process for


  1. Presented by: Dr. Asnul Bahar At : Trade Expo Indonesia, 17 Oct 2019 Nasi Padang Kopi Tubruk Toraja Bumbu R mbu Rendang & ndang & Indonesian Coffee G ndonesian Coffee Going ing Wo Worldwide Understanding the process for importing food product into the USA

  2. How did w w did we star start? t? A friend of us in Palembang, Indonesia, asked us to introduce his “Seasoning Paste” product into US Market As a non-business person, I said “No”, but my wife who has tried the paste and knew how good the products are said “Yes, we’ll do it” As a compromised they simply asked us to bring some of the seasoning paste as gift. We distributed the paste as gift to our friends in the USA and found out that the response was amazing. We saw this as business potential. We realized that properly importing the product according to US regulation is critical in order to grow the business in the future. 02

  3. What need to be done What need to be done for impor for import? FDA Registration (US and Foreign Company) Foreign Supplier Verification Program ( FSVP ) : Develop program (by FDA Lawyer), • Meet and Sign Contract with supplier in • Indonesia, Review Program with Supplier, • Inspect Supplier Facility • Develop Standard Operating Procedure ( SOP ) Prepare Food Label according to FDA requirement Preparing Custom Requirement 3

  4. FDA Registration FDA R gistration Food Facility Registration is needed for : • Company in the USA ( Importer ) • Company out of the USA ( Foreign • Supplier ) Registration is free of charge • Registration must be done online (FDA • Website) and need to be renewed regularly according to the expiration date (e.g., 2 years) Registration information includes • contact, product, and facility information

  5. Foreign S ign Supplier pplier Verification rification Program (FSVP) ogram (FSVP) US Company is responsible for their foreign • partner. The responsibility is regulated through a • program known as FSVP . It contains: Compliance Review, Corrective Actions, • Record Keeping, Forms, Hazard Analysis, Importer Identification, Assessment, and Verification Foreign Food Facility need to be inspected by • the US Company. FSVP program must be updated at least once • every 3 years.

  6. Food Label ood Label Food Label is one of the most important aspect for • preparing food import into the USA. Strict regulation exists in both content and format of the • label Required item to be presented in a food label: • On the Principal Display Panel (PDP) • Statement of Identity (Food Name) • Statement of Net Quantity • On the Information Panel • Nutrition Fact, Composition and Allergen Information • Name and Address of Manufacturer, Packer or • Distributor, Statement of Country of Origin • All information other than the above is considered as • “Intervene Material” No “Intervene Material” to be shown in between of the • required above information. Font Size for the required information must follow the • guidance. It depends on the available space of the label Detail of the guidance can be found from FDA website •

  7. Food Label E ood Label Example ample Best Before : 31 Dec 2020

  8. Custom & Bor stom & Border P er Protection otection (CBP) I (CBP) Inspection spection Imported Food Product must be declared as “Commercial Item” • through a process known as “ Formal Entry ” Formal Entry may be done with the help of a Custom Broker. It • can only be done after the product left the country of origin, shown as Bill of Lading or Airway Bill as a proof cargo shipment Important information for Formal Entry is FDA Registration • Number for both Importer and Foreign Supplier, Product Description, Country of Origin, and Copy of Invoice In addition to CBP , clearance must also be obtained from the • related US Agency (e.g., FDA or USDA). CBP controls whether the item is allowed for import according • to the government policy, as well as for payment of the tax Agency clearance is to see whether the product is permissible • for import or not Imported Product is normally entered into the country via Air or • Ship Cargo , however It can also imported as passenger luggage . Regulation about • this can be found from US CBP website There is no limit on the volume of import • CBP officer at the airport will decide whether to inspect the • item or not.

  9. Indonesian Ar donesian Artisan Coffee tisan Coffee – Our S ur Second cond Product oduct Im Import Even though Food Label is still required • for Coffee and Tea, Nutrition Fact information is not required, as long as it is not mixed with anything else (e.g., the three-in-one product of coffee, milk, sugar). Other than Nutrition Fact, all other • information such as Net Weight, Manufacturer/Distributor Address and Country of Origin is still required.

  10. Grand Opening, 8 Feb 2019 The Latest in our B The Latest in our Business siness INDONESIAN BISTRO The only Indonesian Restaurant Nasi Tumpeng in Tulsa, OK with Rendang and Chicken Sate www.RendangAndCo.com Kopi Tubruk Rendang Toraja Burger Nasi Goreng Roti Rendang 10 Rendang with Nasi Padang Sate Kambing

  11. Thank Y Thank You

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