SHARING FROM TPSA COFFEE PRODUCERS 12 October 2017 Brief Profiles - - PowerPoint PPT Presentation

SHARING FROM TPSA COFFEE PRODUCERS

12 October 2017

Brief Profiles of TPSA’s SME Coffee partners

ARINAGATA Cooperative is a Gayo Arabica Coffee producer and exporter specializing in organic coffee. The cooperative has 2,582 selected coffee farmers covering 39 Villages in Aceh Tengah district of Aceh Province,

• Indonesia. The cooperative was founded in 2006 and has an average

production capacity of 130 containers per year. ORANG UTAN Coffee Project. The Orang Utan Coffee Project supports coffee farmers to manage their plantations in an ecological and sustainable way to ensure the protection of the rainforest, the natural habitat of the endangered Sumatra orangutans. The coffee sold under this project supports the Sumatra Orang Utan Conservation Programme and protects the last ecosystem where

• rangutans, rhinos, elephants and tigers still live together in the Leuser national
• forest. The project works with 300 Gayo Arabica coffee farmers in Aceh Tengah

and Bener Meriah district in Aceh Province, Indonesia.

Brief Profiles of TPSA’s SME Coffee partners

REDELONG ORGANIC Cooperative (REO) was created by a group of dedicated and experienced Gayo Arabica Coffee farmers in 2014 in the community of Kenawat Redelong. This community is in the Gayo Highlands of Aceh Province on the island of Sumatra, Indonesia. The REO Cooperative has 703 members from four villages in the Bener Meriah District of the Gayo Highlands, with a total production area of 560 hectares. KOKOWAGAYO or also called Koperasi Kopi Wanita Gayo is women-

• wned and women-managed Gayo Arabica Coffee cooperative

founded in 2014. The cooperative focuses on the processing and trading of organic coffee. The cooperative works with 567 farmers from 7 Villages located in the Bener Meriah sub-district in Aceh Province, Indonesia

Brief Profiles of TPSA’s SME Coffee partners

• PT. MEUKAT KOMUDITI GAYO is a Gayo Arabica Coffee trading company

founded in 2013 in Aceh Tengah district, in the Province of Aceh, Indonesia. The company’s primary businesses are in coffee processing, local trading and exporting. The company also holds license from Indonesia’s Ministry of Tradeto conduct coffee auctions. In 2009, the Gayo Arabica Coffee Protection Society (MPKG) was established as an organization that supports: 1. Legal protection for Kopi Arabika Gayo (Gayo Arabica Coffee) and maintains the quality and taste of Kopi Arabika

• Gayo. Its establishment was fully supported by relevant parties, especially by

local governments of the Aceh Tengah, Bener Meriah, and Gayo Lues districts, Aceh Province, Sumatera Island – Indonesia, 2. Applications for Geographical Indication protection for Kopi Arabika Gayo and to obtain as much benefit as possible for the people of the Gayo Highland, especially those whose livelihoods depend on coffee, for example in maintaining the quality and distinctiveness of “Kopi Arabika Gayo”.

TPSA SME – Coffee Market in Canada

• The coffee market in Canada is closely connected with

US Awho imports huge amount of Arabica coffee from Indonesia, including Gayo. This creates opportunity for Gayo Arabica coffee

• The Canadian buyers are interested in traceability and

farmers direct supply. Almost all coffee produced in Gayo is from small holders famers and cooperatives.

• Gayo has legal Geographical Indication
• Buyer mission arrangement is one of the best approach

to facilitate coffee promotion, trading, relation and building trust

• Demand for Specialty Coffee has increased in Canada,

Gayo and Indonesia in general can grab this opportunity

Coffee Trade Expo SCA 2017 with TPSA

• Approach and prepare appointments with potential buyers prior the trade

expo

• Present key business profile such company story, farmers, production

capacity, social and environmental concern, processing type, premium

• sharing. Showing nice video and pictures also is brilliant.
• Prepare the promotional items; coffee fact sheet, effective and informative

business card,

• Coffee sample with clear information about the coffee including cupping

report

• Greeting visitors in expo arena and booth ( no relaxing and sitting in booth

please)

• Organize regular cupping session and invite your identified potential buyers
• Booth must be eye catching and attractive
• Wear traditional/ cultural dress
• Daily evaluation meeting

SCA 2017, Seattle USA

Cupping and Briefing

The near future

• Improve communication and promotions

including social media

• Improve and maintain quality and

consistency

• Financing and lending
• Well prepare for upcoming buyer mission
• Aggressive and hard sale in SCA Coffee

Expo 2018, Seattle, USA

Lesson learned

• Opportunity to present and discuss your coffee to the

potential buyers is crucial

• Cupping session shall be well prepared and organized,
• n time and invite potential buyers. Special cupping on

call or requests shall be prepared as well.

• Follow up after expo in a must
• Improve the promotional items such as web and social

media

• Skills improvement in English, presentation and

negotiation skills are beneficial

• Be clear about your quality and availability
• Adding Geographical Indication to ensure origin and

traceability

Buyer Mission; It Happened !

The Visit of Nusa Coffee Company from Vancouver, Canada August, 2017

Thank You!

For further information, please contact the Project Office in Jakarta, Indonesia: Canada-Indonesia Trade and Private Sector Assistance Project (TPSA) Canada Centre, World Trade Centre 5, 15th Floor

• Jl. Jend. Sudirman Kav 29-31 Jakarta 12190, Indonesia

Phone +62 21 5296 0376, 5296 0389 Fax +62 21 5296 0389 www.tpsaproject.com Email: info@tpsaproject.com

Canada-Indonesia Trade and Private Sector Assistance Project (TPSA)