972.964.JAVA www.officeperkscoffee.com Why is Specialty Coffee - - PowerPoint PPT Presentation

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972.964.JAVA www.officeperkscoffee.com Why is Specialty Coffee - - PowerPoint PPT Presentation

Feb 20, 2023 189 likes •355 views

Presented to 972.964.JAVA www.officeperkscoffee.com Why is Specialty Coffee Important? Consumers love coffee Nearly four out of five Americans 18+ drink coffee 56% of consumers drink coffee daily, up vs. 49% in 2004 Coffee and Specialty

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Presented to

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Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010

Why is Specialty Coffee Important?

  • Consumers love coffee

Nearly four out of five Americans 18+ drink coffee 56% of consumers drink coffee daily, up vs. 49% in 2004

  • Coffee and Specialty Coffee are popular and remain so

24% of the adult population consumed a gourmet coffee beverage on a daily basis in 2010, up vs. 14% in 2009 Foodservice coffee segment is experiencing 10‐12% annual revenue increases, driven almost exclusively by upscale quality coffee programs and espresso based beverages

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  • A simple way to increase check average

Customers have increasingly come to view coffee and coffee‐based beverages as an affordable luxury for which they are willing to pay more A growing number of chain restaurants now view coffee as an important contribution to both increased traffic and profits

  • Lasting impression of “dining experience”

Operators are focusing on the quality of coffee being served because they feel it is the last impression a patron takes with them from their dining experience As a result of actual or perceived up‐scaling

  • f coffee program, within casual dining, a

correlation was identified between such action and the ordering of desserts, thus increasing the average check size

Why is Specialty Coffee Important?

Source: NCA National Coffee Drinking Trends, 2010; Packaged Facts, Coffee in the U.S., 2010; Technomic Beverage Consumer Trend Report, 2010

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7.2 31.3 Total Occasions Occasions including Specialty Coffee Desserts M.I. Menu Importance of Desserts

Casual Dining Restaurants - YE Aug 10

When specialty coffee is ordered, the percent of all meals / snacks including a dessert increase by a factor of 4+

Why is Specialty Coffee Important?

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  • Low‐cost, high‐quality espresso program
  • Add‐on to an existing hot beverage program
  • Intelligent equipment and barcode

technology ensures consistency and quality

  • Core 5 foodservice skus – espresso (caf and

decaf), cappuccino and latte milk creamers, and hot chocolate

  • Minimal training and maintenance required
  • POS is available and critical to drive

awareness and trial with consumers

Tassimo Professional in Foodservice – Why? EASY!

  • On‐trend, high‐profit opportunity
  • Incremental revenue stream or a high

quality/lower cost alternative to traditional espresso systems

  • Opportunity to drive increased beverage sales

(including alcoholic) and dessert sales

  • Can increase check average and server tips

PROFITABLE!

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  • Increase Profits – an incremental, higher‐

margin beverage item that can be added to an existing beverage program.

  • Increase Sales – aside from an incremental

beverage sale, if managed properly, a program like this can also grow dessert sales 4 times what they currently are.

  • Retain Customers – some of your customers

who are interested in espresso‐based beverages may seek out other restaurants for their food and beverage needs; making this available will enhance their experience and keep them coming to your restaurant.

Tassimo Pro Can Help With Key Customer Business Needs

  • Attract New Customers – some customers

may not visit your restaurant because they get a cappuccino elsewhere – once they learn they can get one at your restaurant, and at the same time have a great meal and

  • verall dining experience, you’ll be able to

bring in new customers.

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Easy Way to Drive Incremental Profit

$0.69

Cost to Make an Espresso (1 T‐Disc)

$2.95

Operator Can Sell For

$2.26 or 76%

Operator Profit/Serving

$1.58

Cost to Make a Cappuccino (2 T‐Discs)

$4.95

Operator Can Sell For

$3.37 or 68%

Operator Profit/Serving

$1.58

Cost to Make a Latte (2 T‐Discs)

$4.95

Operator Can Sell For

$3.37 or 68%

Operator Profit/Serving

$0.99

Cost to Make a Hot Chocolate (1 T‐Disc)

$3.95

Operator Can Sell For

$2.96 or 74%

Operator Profit/Serving

$1.88

Cost to Make a Mocha (2 T‐Discs)

$4.95

Operator Can Sell For

$3.07 or 62%

Operator Profit/Serving

Espresso Cappuccino Latte Hot Chocolate Mochaccino

* Costs reflect a 20% distributor mark‐up. Does not take into consideration syrups and/or other ingredients.

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APPENDIX: The Tassimo Professional System

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  • Tassimo Professional is a single‐serve gourmet hot beverage system

system unlike anything in the foodservice industry

  • With one touch of a button, a delicious cup of espresso, cappuccino,

latte, hot chocolate, coffee, or tea is delivered. It’s almost as though there’s a Barista Inside!

  • Patented technology – equipment and products
  • On‐demand system ensures consistency, quality and

no product waste

  • Intelligent equipment that features several programming/support

features

  • Real espresso, real liquid milk, and real chocolate syrup
  • Comprehensive training and support programs
  • Provides an easy, lower cost espresso‐based beverage program
  • ption that can generate incremental revenue

Tassimo Professional Is…

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…An Operator’s Dream… Tassimo Professional: Quality & Simplicity

  • The Tassimo equipment footprint is small and compact
  • Extremely easy to use, no Barista needed…just a T‐Disc and a finger
  • The T‐Disc system ensures consistency, quality and no product

waste

  • Minimal cleaning needed, just once a day with a T‐Disc
  • There are 16 product varieties, with a recommended Core 5
  • The Core 5 enable you to make espresso, cappuccino, latte, mocha

and hot chocolate. Plus with existing bar items, be it syrups and alcohol, the drink combination are endless…be it hot & cold

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How It Works – The Intelligence Within

  • Scannable T‐Discs contain a precise amount of

premium ground coffee, tea or chocolate, as well as brewing instructions for the machine

  • Bar code reader controls water temperature, volume,

flow rate and time

  • Streamlined design requires less space than

competing systems

  • LCD display is user‐friendly and provides simple, easy‐

to‐follow instructions

  • Touch‐sensitive start button simplifies the brewing

process through one‐touch activation

  • Espresso is brewed on‐demand, using technology not

easily duplicated

  • Milk‐based beverages such as lattes and cappuccinos

are brewed using real liquid milk

  • Self‐cleaning technology uses steam to automatically

purge brewing components after every drink

  • Flash heating delivers coffee in about one minute and

specialty beverages in less than two minutes

  • Dual water system gives you the option of either filling

the machine manually (4L capacity) or plumbing to a water source

  • Internal waste bin stows away ejected T‐Discs without

mess

  • Modular assembly allows easy maintenance access
  • Guaranteed reliable with a 12‐month warranty from

date of purchase

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  • Drink Preparation:
  • Grind and tamp the beans
  • Brew the espresso
  • Pour and steam/froth the milk
  • Combine the espresso and the milk
  • Clean the wand and monitor the hopper
  • Key Watch‐Outs:
  • Is the Barista properly trained?
  • Is the milk managed appropriately?
  • Does the machine work?
  • Has the machine been maintained properly?
  • Critical daily cleaning – 20+ minutes
  • Drink Preparation:
  • Open the handle and insert the T‐Disc
  • Press the button
  • Key Advantages:
  • Is the Barista properly trained?

Insert the T‐Disc and press the button!

  • Is the milk managed appropriately?

Real liquid milk, shelf stable for 12 months!

  • Does the machine work?

With a touch of the button; service via quick support network

  • Has the machine been maintained properly?

Simple steps for daily cleaning

Save Time and Labor vs. Traditional Equipment!

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Generations of Swedish Kings have given our coffee their royal seal. Gevalia Kaffe is committed to providing a unique, super premium coffee experience

First‐Class Brands

Suchard Hot Chocolate is a rich creamy sensation of delicious chocolate, brought to you by one of Europe’s

  • ldest confection

brands – a pure indulgence. Since 1706, Twinings has given tea lovers around the world unparalleled

  • pleasure. Delicate tea

leaves are expertly steeped in the Tassimo Professional system

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Description Price Per T-Disc I nto Distribution

GEVALIA Coffee – Espresso (caf & decaf); Signature Blend (caf & decaf); French Vanilla; Swiss Hazelnut $0.69 GEVALIA Coffee – Dark Roast; Rainforest Alliance Certified™ 100% Colombian; Rainforest Alliance Certified™ Breakfast Blend $0.69 TWININGS Tea – Earl Grey; English Breakfast; and Green Tea $0.69 TASSIMO Milk – Cappuccino; Latte; and Fat Free Cappuccino $0.89 SUCHARD Hot Chocolate $0.99

T‐Disc Pricing

  • 16 total skus – focus on the Core 5 Foodservice skus: Espresso, Espresso Decaf,

Cappuccino Milk Creamer (regular and fat free), Latte Milk Creamer, and Hot Chocolate

  • T-Disc system ensures consistency, quality, and no product waste – barcodes tell

the machine how to prep the drink

  • Scannable T-Discs contain a precise amount of premium ground coffee, tea or

chocolate, as well as brewing instructions for the machine

  • Bar code reader controls water temperature, volume, flow rate and time
  • Real espresso, real liquid milk, real chocolate syrup

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Flow Wrap (5 per case)

Carton (2 per flow wrap; 10 per case) T‐Disc (4 liquid or 8 dry T‐Discs per carton; 8 or 16 per flow wrap; 40 or 80 per case)

Core Foodservice SKUs

PRODUCT NAME SKU Case Weight T-Discs/ Case Shelf Life TSMO PRO GEVALIA ESPRESSO CAF 43000-02376 1.39 80 360 days TSMO PRO GEVALIA ESPRESSO DCF 43000-02377 1.39 80 360 days TSMO PRO LATTE MILK CREAMER 43000-02381 4.00 40 360 days TSMO PRO CAPPUCCINO MILK CRMR 43000-02415 3.91 40 360 days TSMO PRO FF CPPCNO MILK CRMR 43000-04039 3.91 40 270 days TSMO PRO SUCHARD HOT CHOC 43000-02387 3.97 40 270 days

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Shelf Life (in the flow wraps): Coffee and Milk Creamers are 360 days, Hot Chocolate is 270 days, and Tea is 540 days Recom m ended Core 6

Tassimo Professional Product Portfolio

Product Nam e/ Flavor Pack Form at Cs Net W t Kraft I tem #

GEVALIA Dark Roast 80 T-Discs/ Case T-Discs 1.54 lbs. 03701 GEVALIA Espresso 80 T-Discs/ Case T-Discs 1.39 lbs. 02376 GEVALIA Espresso Decaf 80 T-Discs/ Case T-Discs 1.39 lbs. 02377 GEVALIA French Vanilla 80 T-Discs/ Case T-Discs 1.48 lbs. 02384 GEVALIA Hazelnut 80 T-Discs/ Case T-Discs 1.39 lbs. 02379 GEVALIA Signature Blend 80 T-Discs/ Case T-Discs 1.39 lbs. 66012 GEVALIA Signature Blend Decaf 80 T-Discs/ Case T-Discs 1.39 lbs. 02386 SUCHARD Hot Chocolate Syrup 40 T-Discs/ Case T-Discs 3.97 lbs. 02387 TASSIMO Cappuccino Milk Creamer 40 T-Discs/ Case T-Discs 3.91 lbs. 02415 TASSIMO Fat Free Cappuccino Milk Creamer 40 T-Discs/ Case T-Discs 4.00 lbs. 04039 TASSIMO Latte Milk Creamer 40 T-Discs/ Case T-Discs 4.00 lbs. 02381 TWININGS Earl Grey Tea 80 T-Discs/ Case T-Discs 0.47 lb. 02382 TWININGS Green Tea 80 T-Discs/ Case T-Discs 0.37 lb. 02383 TWININGS English Breakfast Tea 80 T-Discs/ Case T-Discs 0.42 lb. 03702 GEVALIA Rainforest Alliance Certified™ 100% Colombian Coffee 80 T-Discs/ Case T-Discs 1.39 lbs. 66028 GEVALIA Rainforest Alliance Certified™ Breakfast Blend Coffee 80 T-Discs/ Case T-Discs 1.55 lbs. 66029

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