Buildoffsite new additions to the team Joe Dyde Sara Kotsani Business Manager Communications Co - ordinator Governance Developing and delivering the marketing & Events & Communications communication strategy Delivery Team Sharing sector news amongst the team and Financial Planning members Member Engagement & Experience Forward - thinking design and approach Collaboration Leading on social media , website and newsletter Strategy channels Working with marketing contacts in our membership base and media partners Increase visibility and presence within media channels in the sector
The first 6 weeks ... • Getting to know the sector and our members • Developing our 2019 communications strategy and approach • Leading on water hub events and strategy • Finalising 2019 events programme • Supporting and enhancing the new member process • Newsletter and website reviews • Fresh approach to social media • Case Studies • The Offsite Construction Show
Offsite Construction Show Feedback 6 Seminars 6 Workshops 5 In Conversation With 544 attendees & 42 Speakers
What did we do ? Engaged with members and contacts to deliver full engagement and capacity for our schedule Social media strategy to enhance awareness and presence of the show Redesign of stand and marketing collateral Hundreds of hours spent by the team to help deliver our strongest show to date Fullest agenda of presentations and debate Worked closely with speakers and presenters to support them in delivering their opinions and successes
What went well ? Demonstrated marketing efforts Improved stand design Great content in seminars , workshops and ICW Record number of attendees Attendees demonstrated interest in Buildoffsite & the offsite sector High response rate to feedback requests with all respondents showing interest in coming to Buildoffsite events in the future and responding " Very likely " in becoming BOS members
Communications Plan 2019 WEEKLY NEWS MONTHLY DIGITAL NEWSLETTER SOCIAL MEDIA POSTS SEVERAL TIMES A DAY MONTHLY & YEARLY HIGHLIGHTS ( BUILDOFFSITE & MEMBERS ) MONTHLY LOCAL MEDIA PUBLICATIONS ON DIFFERENT TOPICS WEBSITE RECONSTRUCTION & NEW MEMBER AREA I f yo u wa nt to wr i t e a pi e ce f o r Bu i ld o ff s i te o r be f eat ured i n ou r news ro un d up and hi g hli g ht s con ta ct : sa r a . k ots an i @ bu i ld o ff s i t e . c om
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