Broward County Who are we? 66 66 offices 8 in LATAM +25 years - - PowerPoint PPT Presentation

Broward County

66 66

• ffices

8

in LATAM

Who are we?

+25

years +800 employees

AVIA IAREPS Brazil

+30 Marketing, Sales, Public Relations & Digital experts

AVIAREPS Brazil

Your Team in Brazil

Broward County CVB Team Organizational Chart

Marcelo Kaiser

General Manager & Vice-President for Latin America

Lizandra Pajak

Tourism Manager

Tomás Penna

PR Manager

Helen Demuro

Trade Sales Executive

Marcelo Maruoka

PR Executive

Caroline Sierra

Team Assistant

Your Team in in Brazil

• 1. Is AVIAREPS currently representing

any Airlines, Airports, Cruise Lines or Seaports; or have in the past?

Air irline Cli lients

+100 airline clients worldwide

Air irport Cli lients Cruise Lin ine Cli lients

• 2. How does AVIAREPS weight the

importance between promotion, sales, marketing and public relations? How does AVIAREPS budget its time for best results?

AWARENESS

ENGAGEMENT

CONSIDERATION /PURCHASE

Mark rketin ing: Magazin ines, Radio io, , TV TV, OOH Publi lic Rela latio ions: Co Coverage fr from th the media ia, , in infl fluencers Mark rketin ing: So Social ial Media ia, Email il Mark rketin ing Sa Sale les and Promotio ion: Train inin ing, roadshows, , FAMtr trip ips, , product develo lopment

Marketing: 35% Public Relations: 25% Sales and Promotion: 40%

• 3. Is AVIAREPS representing any of
• ur major competitors? Does

AVIAREPS represent Miami-Dade or Palm Beach?

Expertise & Synergy Opportunities

• Roadshow
• Partner Events
• Trade Shows
• Trainings
• Actions with Operators
• USA Day
• B2C Sales
• FAMs & Press Trips
• Roadshow
• BR and South America
• Partner Events
• Trade Shows
• Florida Training Days
• FAMs & Press Trips

TRAVEL TRADE DATABASE 6k+

Travel Agents Tour Operators OTAs MICE

TRADE SHOW EXPERTS

WTM ABAV GRAMADO TBN AGAXTUR JPA CVC ILTM BWT ORINTER ANCORADOURO

360°

SERVICE

Our portfolio addresses each and every requirement BUSINESS ORIENTED TEAM

KPIs Targets ROI Media Value Growth

LUXURY EXPERTS

As Virtuoso representatives AVIAREPS has established a close relationship with High- End TOs and TAs

25

YEARS

AVIAREPS Proven track record and Global Experience

+

AIRLINES Our Know-how, BI & exclusive tools allow us to identify all agencies currently selling Florida

50K

MEDIA DATABASE

TRADE MEDIA NEWSPAPERS MAGAZINES WEBSITES BLOGS INFLUENCERS

QUALIFIED TEAM All experts in Trade, Sales and PR from Tourism Industry

+

WE ARE FLORIDA EXPERTS As Visit Florida representatives we know all there is to know about the State

Why AVIAREPS Brazil?

Thank you

YOUR TEAM BRAZIL

SKILLSET

• Strong Leadership
• High Level of experience in Sales, marketing and

administration.

• Strong Strategy Development.
• Business Oriented & KPIs driven.

MARCELO KAISER – GM BRAZIL & LATIN AMERICA VP

 Has gathered a wealth of experience in the Brazilian travel industry in the last 15 years.  Started his career in American Express Business Travel.  Before joining AVIAREPS Brazil in March 2014 as general manager, held a position as Senior Sales & Marketing Manager at US Airways. With his professional background working for several leading airlines, like Qatar Airways, AVIANCA and Aeromexico, was able to develop an excellent relationship with all key players in the Brazilian travel industry and media.  Is a reference in the Travel Industry and a specialist on aviation.  Fluent in Portuguese, English and Spanish.  BA degree in Tourism from São Judas Tadeu University in São Paulo, MBA of Business Administration from FAAP

YOUR TEAM BRAZIL

SKILLSET

• Hard working, result oriented, self-motivated.
• Deep knowledge of the tourism market, marketing

promotion, strategic approach

• team work, adaptability, impartial in conflict

resolutions

LIZANDRA PAJAK – TOURISM MANAGER

 Over 22 years of experience in Marketing, Tourism and Hospitality.  Gathered a wealth experience in the travel industry by been in responsible for all trade, marketing and PR of Travel South USA, Georgia, South Carolina, North Carolina, Tennessee, Alabama, Louisiana and New Orleans.  In AVIAREPS

• verseas
• ur

tourism clients with the responsibilities

• f

planning B2B and B2C strategic, management of trade sales and PR team, coordination of key activities including Press & FAM Trips, Sales Missions, partnership, online and offline media opportunities, Social Media channels and influencers.  Fluent in English, speaks good Spanish and has strong notions

• f Arabic.

 Holds two Master Degrees: Advertising & Marketing from Universidade Paulista and Hotel Business Administration from SENAC.

YOUR TEAM BRAZIL

SKILLSET

• Strategic Planning Specialist Prospection, Promotion

and Project Operations in Events. Communicative and results-focused profile

• Generalist action in several Projects and Events

Management processes

• Excellent written and verbal communication with

particular emphasis for trainings and seminars

HELEN DE MURO – TRADE & SALES EXECUTIVE

 18 years experienced professional with large expertise in the main tourism segments.  Started in Tourism in College with a Bachelor’ Degree in Tourism and Graduated Study in Event Management.  Holds a proficiency level

• n

Events Operations and Management, and for the last 5 years acted as Account Manager for Tourism Destinations and Products.  Before joining AVIAREPS was responsible for managing Miami’s promotion in Brazil for over three years.  Easy learner professional and relationship developer. Dynamic, flexible, organized, challenge driven and completely in love with what she does.  Fluent in Portuguese and English, advanced level in Spanish.

YOUR TEAM BRAZIL

SKILLSET

• Business oriented
• For each action set up targets and KPIS.

TOMÁS PENNA – PUBLIC RELATIONS MANAGER

 Tomás holds a Bachelor’s degree in Journalism – Social Communications and a Master’s degree in Marketing Management.  Has more than 7 years of experience with Marketing, Public Relations and Communications in the Tourism industry in Brazil.  Before he joining AVIAREPS he worked for 4 years in the second largest OTA in Brazil, Submarino Viagens. Was responsible to manage a team of 4 people in charge of company’s communication department including Public Relations, Branding, Social Media, Advertising and Negotiations, with an outstanding achievement of a yearly saving of more than US$ 2,000,000.  In AVIAREPS he already achieved great results, such as growth

• f media earned, launched of social media channels for the

clients Paradise Coast, Palm Beaches Condor and Ethiopian Airlines.

YOUR TEAM BRAZIL

SKILLSET

• Experienced PR and events professional.
• Knowledgeable about various segments of the media

ecosystem in Brazil and social media tools and content.

• Works well in teams as well as independently.
• Very detail-oriented, organized, and centered while

also able to keep sight of the bigger picture.

MARCELO MARUOKA – PUBLIC RELATIONS EXECUTIVE

 With a Bachelor’s degree in Public Relations, Marcelo has been working with Corporate Communications for the past 8 years, including Press Relations, Internal Communications, Event Coordination and Client Relations for various industries, including Tourism, Hospitality, Aviation, Consumer Goods, among others.  Prior to joining AVIAREPS, Marcelo has promoted in Brazil brands such as Greater Miami Conventions & Visitors Bureau, Hilton Hotels & Resorts, American Airlines, Airbus and Johnson & Johnson, liaising with international clients to generate press coverage.  Marcelo is the PR executive responsible for handling Media Relations for Virtuoso, the leading international travel agency network specializing in luxury and experiential travel, as well as Influencer Marketing efforts for Pharmacy Monge, a cosmetics boutique by Group Monge with stores in Paris, Provence, and Cannes.