Brands that connect through entertainment facilitate a more human, - - PowerPoint PPT Presentation

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Mar 07, 2024 383 likes •490 views

Brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers. The average visitor 82% state 69% of attendees spends 5.5 hours at a that their entertainment go on to

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82% state that their entertainment preferences form a core part of their identity. 69% of attendees go on to recommend brands they have encountered at events. The average visitor spends 5.5 hours at a live event which equates to listening to or watching 660 broadcast adverts. Visitors who encounter you at live events think your brand is 28% more innovative than they did before they attended. 71% believe that entertainment is the most effective way for brands to connect with them 82% feel more connected to other people when enjoying the entertainment they love

Source: Frukt Press Play: Brands & The Power of Entertainment Feb 2018. Cog research on behalf of Facetime, Power Of Live Events

“Brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers.”

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The UK’s best-loved winter sports event, The Telegraph Ski & Snowboard Festival is returning to Battersea Park this autumn on 24-27 October for an unmissable celebration of all-things alpine. The Telegraph Ski & Snowboard Festival has remained the premier winter-sports event in the UK for 45 years and now attracts over 16,779 visitors to its current home at Battersea Park.

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audience

16,779

Unique visitors in 2018

95%

f attendees take

winter sports holidays

58%

f visitors take

2-4+ ski holidays per year

1 in 2

made a purchase in 2018

Average age

148

Exhibitors in 2018

46%

are Professionals Directors/ Managers

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1

Spending a fun day out 74%

2

To see the latest products 50%

3

To research a future holiday 42%

Source: TMG Ski Show Visitor & Exhibitors Surveys 2018

_Top reasons for attending The UK’s Only Ski & Snowboard Festival________

4

To buy new clothing & accessories 42%

5

To speak to and find out about resorts 40%

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Telegraph Ski Website www.telegraph.co.uk/travel/ski UK PV's 5.9m (Jan 18 - Dec 18) Social Media Facebook - 60k likes Twitter - 14k followers Instagram - 5k followers

Winner Best Social Media Campaign PPA Awards 2017 Shortlisted for best use of social media in 2018.

Print Magazine 15k monthly circulation 5 issues per season Oct - Feb Event 16,779 visitors in 2018 plus marketing reach in excess of 74.9million impacts Newsletter Editorial database 30k Festival Newsletter 18k

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“The Festival is a great event to participate in, the perfect

pportunity to meet existing

and new customers and show them how proud we are of

ur own products, it's one of

the highlight events of the season for UK snowsports professionals." Decathlon 2019

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