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Food & Beverage & Entertainment 1

Applying for the Worldwide Hospitality Award

Food & Beverage & Entertainment 1

Food & Beverage & Entertainment 1

Food & Beverage & Entertainment 1

Food & Beverage & Entertainment 1

Camp for F&BE Lovers

I M P R E S S I O N S …

Camp for F&BE Lovers

F A C T S & F I G U R E S …

Valuation of F&B&E within Accor Importance of F&B&E in the frame of MEEG & PADL Difference to

• ur

competitors

• 1. Camp for F&B&E Lovers

February 14-15th, 2019 in Berlin More than 200 participants from Germany, Austria and Switzerland CEOs, GMs, kitchen chefs, F&B directors & managers, teams, apprentices and trainees From hotels of all classifications – Economy hotels as well as midscale and luxury hotels Covering all management forms from managed and franchised hotels to subsidiaries 9 Top Suppliers (F&B, Technic, IT) supporting the camp financially, participating the market place and presenting their innovations Planned and organised by an orga team including F&B&E department, Accor Academy, marketing department as well as the internal event management Supported by the German managment board as well as Accor S.A. Concept, design and organization was carried out by the orga team itself to insure authenticity, practicality and usability. Needs and wishes were exchanged with hotels´general managers and F&B employees beforehand.

Camp for F&BE Lovers

F A C T S & F I G U R E S

The camp intents to develop into a platform for the exchange within the F&B community and to prepare the participants for the current challenges of their sector. Second camp for Central Europe is planned for 2020 with about 400 participants. Invitations are sent to CEOs and general managers as well as all F&B employees. Midterm additional camps worldwide will follow support by the global team Accor S.A.

Camp for F&B&E Lovers

O U R C O M M I T M E N T S

Camp for F&BE Lovers

P R O G R A M

• Key Notes, Top Speakers, Best Cases
• 18 idea labs with trend setters and F&B professionals

self organized learning participants to choose themselves which lab to attend

• Meet AccorHotels Top Leaders
• Discussions & exchange: Generation Z, F&B&E tomorrow, Women in F&B&E,

Challenges

• Do it yourself: Your F&B concept to go – create your own moodboard with the

support of our experts from

• Interior design,
• logo – branding – and story,
• food offer,
• social media & promotions,
• animation & entertainment
• Questions & answers via event app
• Networking breaks
• Market places to test products and innovations

Camp for F&B&E Lovers

T O P I C S

Up-to-date Topics such as

• Trends for F&B&E
• Sustainability, food waste, regional products
• Social Media and Local Social Marketing
• Ambiance
• Talents & Recruiting, diversity
• Reputation
• Story Telling
• Product presentation food & beverages
• Pricing & calculation
• Entertainment and Sales
• Market analysis
• Boost your sale, onboarding,

empowerment, motivation

Camp for F&B&E Lovers

V E N U E

LET´S GET THE PARTY STARTED: ARMINIUS MARKET HALL MOABIT Evening event within the market stalls Food, Drinks, Entertainment & Party VENUE: MERCURE HOTEL MOA BERLIN OUR INTENTION:

• The participants feel as guests during the whole event

experiencing individuality, openness, appreciation and valuation

• Time for exchange and networking
• Meet and share irrespective of hierarchy and brand
• Experience – Discover – Transfer & Implement

Camp for F&BE Lovers

M O R E I M P R E S S I O N S & S P A R K L I N G M O M E N T S …

Camp for F&BE Lovers

M O R E I M P R E S S I O N S & S P A R K L I N G M O M E N T S …

Camp for F&BE Lovers

M O R E I M P R E S S I O N S & S P A R K L I N G M O M E N T S …

Camp for F&BE Lovers

E V A L U A T I O N

• Our commitment:
• Appreciation of the F & B & E community
• Exchange and networking across all hotel brands
• Bringing together F & B & E employees of all brands and hierarchies with external F & B & E

experts, coaches and trainers for an intensive exchange of best practices, know-how, ideas and innovation

• Innovative event with high-quality idea labs, simple take-aways and operationally easy

and sustainable implementation

• To convey the pride of all F & B & E enthusiasts
• Extend the professional and personal competences
• Open function format (barcamp character, keynotes, ideas factory, thinking out of the box)

to stimulate dialogues in terms of self-organized learning

• Impart knowledge of technical as well as soft skills
• Experience what the guest journey is - for reflection and the own and independent further

development

• Being the benchmark for the F&B&E community

Camp for F&BE Lovers

E V A L U A T I O N

Our quantified targets during the camp:

• 200 participants

 reached

• Level of satisfaction (questioned in the event app): target 85%

 reached

• Engagement rate: min. 80% of the smartphones of the participants

take part in the Q&As during the event and are activ on our internal social media platform Yammer  reached

• Yammer posts from the participants: min. 100 with #FBELovers

 reached

• Take-aways for the participants:
• min. 3 key messages per speech and per idealab, which are provided

to ecery participant after the camp  reached Our Targets:

• Offering the possibility to experience the gastronomic vision & mission Food & Beverage & Entertainment by Accor
• Empowerment of F&B teams, employee satisfaction and motivation
• Collaboration across all hierarchies

Camp for F&BE Lovers

R E P O R T I N G S O C I A L M E D I A & P R

• Very positive feedback from the participants
• Successful Social Media Posts and Articles
• More than 100 members in the Accor Yammer Group
• Successful PR such as TopHotel, AHGZ and Fallstaff
• Highly recognized internationally

Social Media:

• Posts:

Target 30  Result 110

• Engagement Rate (Likes, Comments, Shares on public posts

B2B & B2C: Target 2%  Result 0,67%

• Reach:

Target 30k  Result 163k

• 11 Press clippings
• Reach: 32,3k
• Media equivalence

value: 278k€ Our quantified targets after the camp:

Camp for F&BE Lovers

E V A L U A T I O N

Success Stories we want to keep for 2020

Planned : 400 F&B Enthusiasts COOs, GMs, Executive Chefs, F&B Manager, F&B Teams, Apprentices, Trainees

• Key Notes of the top management
• Break out sessions with F&B experts
• Inspiration from external speakers
• Entertainment & networking during the event
• Topics: Digital marketing, trends, food waste

Many new ideas for 2020

Camp for F&B&E Lovers

• Keep the sparkle burning –