BRAND POWERHOUSE October 2017 WE DELIVER GROWTH Reve venu nues - - PowerPoint PPT Presentation

AN OMNICHANNEL ENTERTAINMENT & COMMERCE BRAND POWERHOUSE

October 2017

WE DELIVER GROWTH

1,918 4,506

3,799

+10% Reve venu nues es

Adj.

• j. EBI

BITDA DA

TARGET TARGET

~50%

506

1,145

1,018

+11%

506

PROSIEBENSAT.1 AT A GLANCE

Ext.

• t. reven

enues ues1 Adjus usted ted EBITDA ITDA1 Reve venu nue e shar are e of T TV adv. v. Enter terpr prise ise value ue Share e price EV/EB /EBITDA DA multi tipl ple Leverage erage ratio Adjus usted ted net income

• me

2009 1,918m 506m 89% 4,842m 8.06 9.6x 4.7x 187m 2016 3,799m 1,018m 53% 10,339m 36.61 10.2x 1.9x 513m CAGR GR

+10% +11%

• 36%pts

+11% +24% +0.6x

• 2.8x

+16%

DIVIDEND & EPS GROWTH

2013 2013

600 600 9 10 10 11 11 9

• 5
• 5

5 3 4 5 4 5 4 4

• 3
• 3

3 3 16 16 8 8 14 14 13 13 14 14

• 2

Divide vidend nd yield eld (in n %) EPS growt wth h (in n %)

2014 2014 2015 2015 2016 2016

600 600 600 600 600 600

2012 2013 2014 2015 2016 Q2 2 2017 LTM 2018

2,356 2,605 2,876 76 3,261 3,799

3,983 76%

• t. segment

ON TRACK FOR CMD TARGETS 2018

Q2 2017 LTM 3,983 2012 2,356

Non-TV V adverti rtisi sing ng CAGR: +33% TV adver ertis isin ing CAGR: +2%

CMD target get achieved ieved:

50% 50%

• f Group revenues generated
• utside of traditional

TV advertising business

50% 50% 23% 77% 77%

50% OF REVENUES OUTSIDE TV ADVERTISING

Adja jacen cent t & Pr Product uction ion Digit ital al Entertainme tainment nt Digit ital al Commerce erce 7Wellbeing ng Broad adcast astin ing

FROM CONTENT AGGREGATOR TO CONTENT, ENTERTAINMENT AND COMMERCE OMNICHANNEL PLATFORM

Content Production & Global Sales Digital Ventures & Commerce

#1 #1 #1 #1 Top Top10 10 #2 #2

#1 #1

#1 #1 #1 #1 #2 #2 #2 #2

LEADING MARKET POSITIONS

Top3 Top3

FreeTV MCN

Independent production group

• f total

Broadcasting German- speaking Digital Entertainment

• Ext. Revenue growth H1 2017 vs. H1 2016 in %. Pro forma view for Parship Elite Group. 1) Revenue growth for mydays.

H1 H1 20 2017 17

• 0.3%

0.3%

pts

+1.0% +1.0%

pts 28.7 28.7 29.0 29.0 25.9 25.9 26.9 26.9 20 2010 10

WE ARE THE LEADING GERMAN TV GROUP

LAUNCHED 4 NEW TV CHANNELS WITHIN 6 YEARS

2010 2013 2013 2016

BUILT SIZEABLE PRODUCTION BUSINESS WITHIN 5 YEARS

19 19 pr productio

• duction

n compani companies es in in 7 7 cou countr ntrie ies

73% 73%

• f exter

Top3 Top3

Globa bal MCN

7bn 7bn

Video

• views

ws per Month th

1,200 1,200

Globa bal creators ators

LEADING GLOBAL MULTI-CHANNEL NETWORK

CREATED LEADING DCOM BUSINESS WITHIN 4 YEARS

#2 #1 #1 #2 #1

Advertiser/agency

Demand Side Platform for programmatic media buying Supply Side Platform for programmatic media selling Ad server for digital advertising delivery Data Management Platform for managing & segmenting user data

BUILT AN OWN ADTECH STACK WITHIN 2 YEARS

Sales house/Publisher

European Media Alliance cooperations

• grammati

• int
• nli
• nline

• pl

• 71

US entertainment cooperations German data cooperation

WE ESTABLISHED POWERFUL PARTNERSHIPS

>200m

household reach

MEDIA ALLIANCE

ProSiebenSat.1 founded the

OUR UR UN UNIQUE UE ADV ADVAN ANTA TAGE GE VS

• VS. FAN

FANGA GA: CROSS CROSS-FERTIL FERTILIZATION IZATION

Content TV advertising Data Technology Omni- channel distribution

Local al market et know-how how De Deep p Ve Verti tical cal experie rienc nce Inter ter-ver ertical tical syne nergies gies Creati ation

• n of o
• ffline

e produc ucts ts

1.1bn 1.1bn

M&A spen end

1.3bn 1.3bn

rev even enues es

250m 250m

• adj. EBITDA

~10% ~10%

FCF ROI OI

EFFICIENT CREATION

OF OF A D A DIG IGIT ITAL AL BU BUSI SINES NESS S IN IN 5 YE 5 YEAR ARS

OUR UR ENTE ENTERTAIN RTAINMEN MENT T BUSINE BUSINESSES SSES

Broadcasting German-speaking Digital Entertainment

GERMAN MARKET DIFFERENTIATORS

• vs. US

Hi High gh Free Free TV TV con conten tent t qu qualit ality Lan Langua guage: ge: Du Dubb bbed ed ver versions sions pr prefe eferr rred ed Low ad Low ad br break eak int intensity ensity (12 min/hou

• ur)

r) Free Free TV TV widely idely pr prot

• tected

ected from from window windowing ing St Stron rong g lighth lighthou

• use

se cha chann nnel els

ST STRON RONG G LI LINE NEAR AR FR FREE EE TV TV

21% 21% USD 28 USD 28 2% 2% 77% 77% USD 96 USD 96 12% 12%

Mo Monthly nthly spen spend d per per Pay TV ay TV subs subscriber criber2)

Shar Share of e of time time shi shift fted usage ed usage (vs. live TV)3) Pay TV ay TV pene penetr trat atio ion1)

26% 26% 57% 57%

SVoD SVoD pene penetr trat atio ion4)

[2016, media mix of net advertising market, in %]

INTERNATIONAL INTERNATIONAL ADVERTISING M ADVERTISING MEDIA EDIA MIX MIX COMP MPAR ARIS ISON ON

40%

37% 12% 11%

76% 76% 80%

25%

8% 55% 11% TV Digital Others Print 9%

58% 58%

35% 23% 33%

VALUE CREATION OPPORTUNITIES

• vs. the US

Red Button

• n Portal

rtal / HbbT bbTV Grow

• wth

th in dist stri ributio bution n revenues ues Digital gital pay y offe fferi ring Regio iona nal advertisi ertising Intra-ad ad marke rket t conso solida dation tion Particip rticipatio ation in shif ift away ay from

• m prin

int Individ ividualized ualized adve vertising rtising via Addre dressa ssable ble TV European ropean broa

• adca

dcastin sting g consoli solida dation tion Comme mmerce rce synergies rgies Particip rticipatio ation in public blic fundi nding for r selec ected ted conten ent New ad revenu nues es Other r new revenu nues es Synergies rgies & cost reduc uctio tions ns Advertisi ertising ng ban

• n publ

blic channel nels

DISTRIBUTION LANDSCAPE IN GERMANY

# o

• f

house seho holds ds (in mio.) .)

~18 18m ~17 17m ~2m <1m

Cable Satellite DVB-T2 IPTV

HD FTA s subscri riber ber devel elop

• pmen

ent t [in m]

+0 +0.9m .9m

vs. Q2 2 2016

+13% 3%

4.5% 9.3% 12.4% 14.4% 16.9 .9% 23.2% 2% 19.2 .2%

Q2 2015 15 CMD targe get t 2018 Q2 2016 16 Q2 2014 Q2 2013 Q2 2012 Q2 2017 1.8 6.7 9.2 7.6 5.7 3.7 4.9

HD SUBSCRIBERS

25.9 26.9 41.1 .1 34.6 .6

Audience Audience share (A 14 share (A 14-49 49) Sh Share o are of adv f advertising ( ertising (SoA SoA)

∆ +1.0%

∆ +6.5% 5%

LE LEAD ADING NG GERMAN GERMAN TV G TV GROUP ROUP

OUR COMPLEMENTARY TV CHANNELS

YOUNG MALE FEMALE OLD

COMPREHENSIVE PROGRAM MIX

Reality

• Reality Blockbuster (e.g. Rosins

Restaurants, Biggest Loser, Das grosse Backen - Promispezial)

Entertainment

• Top casting shows (GNTM, The Voice

• #1 competition show (Schlag den

Star, Global Gladiators)

Film & Series National

• Talk of town formats (e.g. Für Emma

News, Magazines & Sports

• #1 breakfast television (SAT.1

• Leading boulevard & lifestyle shows

• #1 science show (Galileo)

Film International

• Deals with major studios Warner,

Series International & Animation

• Top crime series (Navy CIS, Criminal

• Leading in sitcoms (Big Bang Theory,

• Long-running cult series (e.g.

Licensed non-fiction

• sixx: e.g. Fixer Upper, Crazy Clips,

• ProSieben MAXX: e.g. Jagdfieber,

• kabel eins Doku: e.g. Ungeklärt – Mord

Target get group A 14-49 49

Daily y TV consump mpti tion

190 181

Target get group A 14-69 69

• 5%

5%

232 235

9 3

• 1%

1%

Target get group A 14-29 29

• 5%

5%

144

137

• n share

• n share

• n share

TV net reach2)

: ~6m TV net reach2)

: ~20m TV net reach2)

: ~37m

AGEING AGEING OF CO CORE RE TA TARG RGET ET GR GROUP UPS

Growing ng share

• f total populati

ation1)

44% 44% 62 628

EUR

High availab able income me per month2)

+4%pt pts s

until 2030

+20%

• vs. 2012

Effective ivenes ness of TV advert rtising ising for brand awarenes ness building ding and adverti tising ing recall in target t group 50+ compar arab able e to target group 14-49 494)

349 349

minutes +160 60min min

• vs. 14-49

High daily TV usage3)

INCREASING RELEVANCE INCREASING RELEVANCE OF F 50 50+

WHY WE ARE PROTECTED EVEN IF REACH OF TV IN TARGET GROUP 14-49 DECLINES

Campa ampaign igns for for our own

• ur own

pr products

• ducts

Ca Campa paig igns ns for for Eld lderl erly Campa ampaign igns for for Com Commerce erce companies companies (high TV need) Campa ampaign igns with with superb uperb contextua contextual l fit fit (e.g., food) Add ddress ressab able le TV TV

Key Key seg segment ments s are are no not t affected affected by re by reach 1 ach 14-49 49 discussions: discussions: How How we we c could

• uld use our

use our ad ad inventory in inventory in 2022 2022

~25 ~25%

share of inventory

~15% ~15%

share of inventory

~10 ~10%

share of inventory

~5% ~5%

share of inventory

~5% ~5%

share of inventory

Broades est t user unive vers rse e (A 14-49) Video consump umpti tion n (A 14-49 49)

44% PayVoD penetration only translates to ~5% shar are e of daily video consumption TV consumption ption stab able le despite increasing broadest user universe of other video services

TV CONTINUES TO DOMINATE DOMINATE

Percenta tage ge of linear r TV viewin wing g time per device ice (A 14-49) 49) 4% 4% 6% 6% 7% 7% 94% 2017 96% 96% 2015 2016 93% Web brows wser r or mobile ile app Class ssic ic TV (e.g. . cable, , satellit ite)

Usage e via web b browse wser

• r mobile

bile app p not includ cluded d in TV measu asuremen rement so far

STRONG ONLINE TV VIEWING

Digita tal l extensio ion of 12th

n GNTM Linear ar TV offering ring Offering inclu ludes des live viewing, catch-up and bonus material (e.g., interviews, short clips) ProSie ieben. ben.de de ProSie ieben ben App HbbTV

+47% %

reach vs. . TV only1)

DIGITAL TV OFFERINGS

89%

„Which product or service advertisement which you have seen, read or heard recently can you remember?“

TV IS #1 BRAND BUILDER

Up to 70% of video

• impress

ssions

• ns of programm

rammatic tic video

• fraud

udulent ulent due to robot t traffic fic2)

60% of digital video

• advert

ertising ng not viewable1)

~10% of digital video

• adverti

rtising ng in environm ronments ents with risks to brands nds1)

Digita tal l adverti rtising ing not effecti ctive ve due to ad clutter ter1)

~30% ad block ck usage in Germany ny3)

Lasting ng impact t of digital al engagem emen ent t doubtful ful More than one third rd of digital al videos

• s not started

ed by consum umer er1)

Ad Fraud ud Viewab ability lity Autoplay

• play

Brand nd safe fety ty Ad Clutter tter Ad Blocke cker Engage gagemen ment

NOT OUR PROBLEM: DIGITAL PAIN POINTS

Attract ractive e pricing cing Highes hest t effecti tiveness eness

Adve Advertising ng effe ffect ctive vene ness1)

Net CPT r CPT range anges2)

2.65x

5 15 15 45 10 30 40 20 15 1

TV IS THE MOST EFFECTIVE AND EFFICIENT

MEDIUM

PERFORMANCE MARKETING LIMITATIONS

MOBILE SHIFT VOICE BRAND BUILDING LEAD GEN

makes performance marketing more expensive (e.g., search) recognition will drive need for brand building required to make performance mktg. more efficient platform importance will diminish

LEADING BRANDS ARE TURNING AWAY FROM DIGITAL

JAN HUCKFELD (CMO, MOTOROLA) “If you want to build a brand, you need to drive reach. Instead of investing in an

• verload of frequency, you should rather

look into driving as much reach and continuity as possible. (…) I think the majority of our dollars will be rather spent in TV in places like the U.S. because that is still the biggest reach media that is

• available. I actually think we are not the
• nly brand realizing that maybe this hype

around digital and social is a bit of an exaggeration.” JON MOELLER (CFO, P&G) “Clearly we don't need to be spending money that is seen by a bot and not a

• person. Clearly we don't need to be

spending money on ads that are placed in inappropriate places, and that's why you see a significant reduction.“

Statement of CFO Jon Moeller after Chief Brand Officer Marc Pritchard announced a 140m USD cut in digital ad spendings

07/2017 07/2017

OUR UR UNIQUE UNIQUE POSITION POSITION IN DATA IN DATA

None Best Best Digita tal l Commerce e data Usage- weighte hted d TV data

Platform forms & B Brands nds1)

Total unique ue profi files es2)

Thereof eof in-dep epth th commerce rce profi files es3)

40m 0m+ 10m+ 21m+ + 8m+ 5m+

New produc ucts ts in pipelin line

REACH AND DEPTH OF OURDATA POOL

OUR DATA TA P POOL L CO COVERS S SEGMENTS TS AND P PERSONA ONAS S ADDRES ADDRESSING SING ADVE ADVERTIS RTISER NEEDS ER NEEDS

• od

• dy Care

• n

• me & Li

• nsc

• us

We We cove cover r key key SEGMENTS SEGMENTS rele relevant ant for for adv advert rtis isers rs We We cove cover r key key PERSONA PERSONAS rele relevant vant for for adve advert rtis isers ers

Trac Tracking/ king/ Data Data Cross Cross-De Device l vice linking inking (Digit (Digital al & & TV) TV) Pe Performanc rformance-base based Pl Planning anning & Modell & Modelling ing

WE W WILL LL EXPAND OUR ADTE ADTECH CH/DATA /DATA PORTFOL PORTFOLIO IO AND ENTER FURTHER SALES SALES ADJACENCIES ADJACENCIES

Digital Out-of-Home (DOOH) Influencer Marketing Native advertising

KEY FACTS

GERMAN LOG-IN ALLIANCE

45 million enabled users

Compliant with EU regulation (opt-in) Maximum convenience for users

First st partner ner

One lo One login in

We include performance elements in TV ads:

Addressable TV Call-to-Action

SWITCH-IN N XXL SWITCH-IN IN SPOT FULLSCREE REEN N OVERLA LAY

Addres dressable sable TV TV:

INDIVIDUALIZED INDIVIDUALIZED ADS ADS

1:1 communic nicat ation

• n and targeti

ting ng

Address ssabl ble e TV Example e for success ssful ful Switch-In In campaigns igns Interact ractio ion n and online ne featur ures es Adserver ver conne necti tion

• n provid

ided ed via own AdTech stack 93 93 campaig igns ns

34 34 campaig igns ns

24 clients ts H1 2016

ADDRESSABLE TV MARKET LEADER

User base of HbbTV device ices Spot Fullscre reen en Overla lay

Numb mber r of device ices s support rting g HbbTV in Germa rmany1)

• With HbbTV version 2.0 a

frame e accur urate te and fulls lscre creen en

• verl

rlay ay of spots within a spot block becomes possible

• P7S1 overla

rlay y of select cted ed own ads by spots of commercial customers

• Enhanced targeting

possibilities with data enrich chmen ent Descrip ripti tion

HB HBBTV BTV: : EN ENAB ABLER LER OF F TARGET TARGETED TV ADS ED TV ADS

Total potential1)

Cable Satellite llite IPTV DVB-T OTT

Smart rt TV Independent nt STB STB Incumbent STB Pay TV STB 18 18 26% 11% 11%

• 9%

9% HbbTV TV potenti tial without t coopera rati tions ns

66% 66%

17 17 20%1)

4% 4% 16% 2% 2% 2 4% 4% 1% 1%

• 2
• 7%

7%

• < 1
• ∑

>39 >39

Linear r TV distr trib ibuti tion channels German rmany [2016, TV households in m] Addit itiona nal HbbTV TV potenti tial through gh coopera rati tions ns

34%

ADDRESSABLE HBBTV HOUSEHOLDS

RED BUTTON AS A NEW MEDIA PLATFORM

Personalized digital infotainment platform TV Library Personalized newsfeed Loyalty Contextual Information Classified Content Hot deal of the day Games Sweepstakes

Key drivers to ensure attractive future for TV:

Addressable TV Convergence with commerce Red Button portal / HbbTV Value benefits for viewer Modern sales operation setup Consolidation, low costs, efficient operations Internal commerce customers Elderly target group

NEW BENEFITS FOR

TV

VIEWERS

 ADD ACTUALIT ACTUALITY Y COMPONENT COMPONENT (e.g. news inserts into programming)  LEVE VERA RAGE RE RED B D BUTT UTTON ON PR PRODUCT ODUCT  OFFE FER INSTANT “WATCH-CL CLICK ICK-BUY”  MAKE KE TV MORE TV MORE INT INTER ERACTIVE ACTIVE  CRE REATE ATE EXCIT EXCITING ING LOYALTY LOYALTY PR PROGRAMS OGRAMS  FURT RTHE HER EXPL PLOI OIT SEC SECOND SC OND SCRE REEN EN INT INTER ERACTIO ACTION N MODELS MODELS  BUIL ILD D UNI UNIQUE QUE AND A AND ATT TTRAC RACTI TIVE VE FORMATS FORMATS (which can not be copied by global giants)  DELI LIVE VER DEE DEEP C P COVERA OVERAGE AND GE AND EXPER EXPERTI TISE SE  PROVIDE ROVIDE INDI INDIVIDUALIZED VIDUALIZED PLAY PLAYLIST LIST

• 100

00 Shift to performance-oriented advertising ~1 ~135 35 Addressable TV (incl. performance market entry) Over eral all growth th poten enti tial al

• 280

~110 10 ~340 ~160 60 ~170 70 National print cannibalization TV/mobile offer for freesheet market New ad segments (e.g., POS) Shift to digital video Basic market growth/net price increase 2 3 4 Net market ket growth wth poten enti tial al 2020 vs.

• s. 2016

6 [in EUR R m] 5 1 Market ket drivers ers 7 ∑ ~535 35 (CAGR GR 3.0 .0%) 6

TV AD MARKET GROWTH CONTINUES

FAIR VIEW ON TV AD SALES MARKET

Classic ssic TV Ad Sales s Marke rket Underl erlying ing TV Ad Sales s Marke rket Total Paid TV Ad Sales s Marke rket

Net TV ad market Germany

Adju just stme ments s for r internal ernalization ization (e.g., , Parsh ship ip) Media dia investment vestment busin siness ess mod

• dels

els (e.g., g., SevenVe enVentur ntures, , internal ernal cust stom

• mers

rs and d othe hers) rs)

+ +

OUR UR PRODUCTION PRODUCTION BUSINE BUSINESSES SSES

Content Production & Global Sales

LEADING IN CONTENT, TALENT & IP

Content Production Talent Management O&O Channels/ Platforms Distribution & Sales Generated and owned IP assets

Sho Shows ws in in the the ca catal talogue gue4)

Number Number of f inter internati national nal sales les cl clients ients4)

930+

vs. 870+ in H1 2016

340+

vs. 240+ in H1 2016

Number umber of f pro roductio uctions ns1)

Number umber of f retur returning sho ning shows ws2)

Returni eturning ng shows’ rate3)

150+

vs. 130+ in H1 2016

60%

vs. 65% in H1 2016

380+

vs. 330+ in H1 2016

Number umber of ho f hours urs pro roduced uced

1,460+

vs. 1,200+ in H1 2016

10% %

• f total

RED ARROW’s KPIs

73% 73%

• f exter

RED ARROW’S SHARE OF OUR GRID

Red Arrow rating ngs s outper erform formin ing slot average ages Push our “own your grid” strategy

+6% +6%

pts Q2 2017 7 LTM

16%

Q2 2016 6 LTM

10%

Dive Divers rsif ified ied slate slate of f new new and and retur returni ning ng shows in all genres …

REAL REALITY FACTUAL FICTION SOCIAL EXPERIMENTS

Our formats are produced in

>35

territories Format ready-mades are sold into

>130

territories

Ø Ø 8-10

10

new format launches per year

Bu Build ild-up up stro strong I ng IP assets assets and and create reate new new blockbuste blockbuster r fo formats rmats fo for r lo long ng-te term rm su sustain stainable able value value

Sold to 10+ territories Produced in 30+ countries Season 4 greenlighted Sold to 24+ territories

… catering to leaders broadcasters and platfo platforms rms worl rldw dwide ide

PRODUCTION AND CUSTOMER PORTFOLIO

OUR UR COMME COMMERCE RCE BUSINE BUSINESSES SSES

Digital Ventures & Commerce

Online Travel Online Price Comparison Online Dating Lifestyle Commerce

A LEADING DIGITAL CONSUMER SERVICES AND LIFESTYLE PORTFOLIO

Package Tours

Car Rental

Weather

Experiences & Gifts

Consumer Services

Dating

Fashion

Beauty

Sensual

Health & Wellbeing

SevenVentures

Where we divest Where we invest High TV responsivene iveness Signific icant nt synergies ies Asset-light ght busines ess model High omnichann channel el potentia tial Local hero potent ntial ial Not best owner anymore Signific icant nt value e creati tion n opportuni tunity ty Jochen en Schwei eize zer Online ne Travel strategic c review etraveli eli sale SevenV nVentu entures es M4E portfolio io exit ParshipE pElit ite Group WindSta tar Medica cal

ACTIVE PORTFOLIO MANAGEMENT

ENTERPRISE VALUE MORE THAN DOUBLED WITHIN 18 MONTHS

2017 2015 235m 508m

18 MONTHS Bought Sold

+

Lea Leadi ding ng in in emotional emotional expe experie riences nces Lea Leadi ding ng in in ad adrena renalin lin expe experie riences nces

CREATING A LEADING ONLINE EXPERIENCE PLATFORM

OUR UNIQUE

COMMERCE PLAYBOOK

ORIG IGINAL INAL COMM MMERCE RCE BUSINE INESS AD BUSINE INESS SS AND CONTENT NTENT SYNERG NERGIES IES OMNI NI-CHANN ANNEL EL DISTRI TRIBUTION UTION OF PLATF ATFOR ORM M BRANDS ANDS TV V RELA LATE TED INCOM COME E AND SYNER NERGIES IES Local al opportu rtuni nities ties / m market ket know-how how important rtant Deep p vertica tical l experi rien ence ce Non-mi millen llennia nial Syner ergisti gistic c with TV Brand nd building ing & c conten tent t are diff fferen renti tiato ator Avoid d competi petition tion with Amazon, zon, Google gle & C Co.

LEAD GEN & ENGAGEMENT TV HOMESHOPPING DIRECT SALES DCOM RETAIL

WE BUILD UNIQUE AND SYNERGISTIC

OMNICHANNEL ECOSYSTEMS

OUR VALUE PROPOSITION TO OUR PARTNERS

Data driven revenues Media buying power

TV ROI

Exit value creation Ad coop income Offline sales Knowledge sharing benefits European expansion

 High margin  Growth supported by long-term trends  Defensive categories

(low disruption likelihood and protection against buzz)

 Special interest

(less Amazon dependent)

 Omnichannel potential  Great brands for elderly/families

• r buzz brands with longevity potential

 German/European focus  Digital Commerce and TV synergies

PHYSICAL PRODUCTS WE LIKE

ELDERLY

SEGMENTS WE LIKE

EL ELDERL DERLY CARE RE ASS SSIS ISTED ED AMBIE MBIENT T LIVIN LIVING G TEL ELE- MED MEDIC ICIN INE E EL ELDE DERLY RLY DC DCOM OM & CO CONTEN ENT PLA PLATFORMS FORMS VIT VITAL L MON MONITORING ITORING DE DEVICE VICES S EMO EMOTION IONAL L HEA HEALTH LTH

>50%

revenues outside TV advertising

>75%

target achieved as of Q2 LTM

1.15 1.15

billion EUR

• adj. EBITDA

4.5 4.5

billion EUR revenue 2018

Backup

[in EUR m] Q2 2017 17 Q2 2016 Δ H1 2017 H1 2016 Δ Revenues 962 962 886 886 +9% 1,872 72 1,688 88 +11% Adjuste sted EBI BITDA TDA 270 254 254 +6% 458 424 +8% Reconciling items1)

• 12

4 >100%

• 37
• 5

>100% EBI BITDA TDA 258 258 258 258 +0% 421 420 +0% Depreciation and amortization

• 53
• 47

+14%

• 107
• 86

+24% Thereof PPA1)

• 13
• 15
• 11%
• 27
• 25

+8% Opera rati ting g result (EBI BIT) T) 205 211

• 3%

3% 314 333 333

• 6%

6% Financial result

• 26
• 10

n/a

• 37
• 34

+10% Thereof interest result

• 14
• 23
• 40%
• 36
• 46
• 22%

Thereof valuation effects1)

• 13

17 n/a 1 15

• 93%

Earn rnin ings gs before re tax (EBT) BT) 179 201

• 11%

11% 276 299

• 8%

8% Net income me2)

117 117 136

• 14%

14% 181 203

• 11%

11% Adjuste sted net income me3)

144 144 133 +9% 233 213 +9% Net financia ial debt debt4)

• 2,42

425

• 2,00

,005 +21%

• 2,42

425

• 2,00

,005 +21% Financia ncial levera rage ge4) 2.3x 2.1x +0.2 .2x 2.3x 2.1x +0.2 .2x

Q2/H1 2017 GROUP KEY METRICS

INVESTOR RELATIONS

Pr ProSie

• Siebe

benSa Sat. . 1 1 Medi dia a SE SE Shar Share

Sha hare re Capital ital Type of Type of Stock tock Sto Stock Exc Excha hange nges ISIN ISIN WK WKN Comm Common

• n Cod

• urg

Cont Contact act Infor Informati mation

• n

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward- looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward- looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no

• bligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a

result of new information, future events or otherwise.

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