Presentation Tuesday, March 19 Agenda 1:00 - 1:30 PM Welcome to - - PowerPoint PPT Presentation

Presentation Agenda

1:00 - 1:30 PM Welcome to Roku Ad Connect: The TV Advertising Awakening

Scott Rosenberg (GM, SVP, Platform Business, Roku) Alison Levin (VP, Ad Sales, Roku)

1:30 - 2:00 PM Keynote: Understanding the Revolution of Video in a Digital World

Geof Ramsey (CEO, eMarketer)

2:00 - 2:30 PM A Conversation on Creating a Hit Show for Streaming

Alison Levin (VP, Ad Sales, Roku) & Jordan Cahan (Writer & Producer

• f Black Monday on Showtime)

2:30 - 3:05 PM A Fireside Chat

Anthony Wood (Founder & CEO, Roku), Jim Lanzone (CEO, CBS Interactive)

3:05 - 3:30 PM Break 3:30 - 4:00 PM The CMO Perspective

• n Cord Cutting

Matthew Anderson (CMO, Roku)

4:00 - 4:30 PM Empowering & Engaging Today’s Streamer

Rob Holmes (VP, Programming, Roku)

4:30 - 4:50 PM Experience More: A Refreshing Take on Branded Content

Valicia Brown (Director, Content, Publicis Media)

4:50 - 5:00 PM Wrap Up

Julian Mintz (West Coast Ad Sales Manager, Roku)

Day 1: Experience Engaging Television

Tuesday, March 19

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Presentation Agenda

Wednesday, March 20

Day 2: Experience Data Driven Television

9:00 AM Welcome & what to expect for the day

Julian Mintz (West Coast Ad Sales Manager, Roku)

9:05 - 9:30 AM A Dialogue About Data-Fueled Innovation

Jared Lefkowitz (Director, East Coast Ad Sales), Tommy Burk (Head of Ad Product, Roku)

9:30 - 10:00 AM Defining Data: How to start with the audience?

Dan Robbins (Director of Ad Research & Programming, Roku)

10:00 - 10:35 AM The Direct to Consumer OTT Opportunity

Moderator: Randall Rothenberg (CEO, IAB) Panelists: Alan Smith, (Senior Director, Acquisition Marketing, Peloton), Jesse Horwitz, (Founder & CEO, Hubble), Scott McLeod (Co-Founder, Dream Cloud)

10:35 - 11:05 AM User Experience Designed with the Streamer In Mind

Ali Vassigh (VP, User Experience, Roku)

11:05 - 11:20 AM Break

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Presentation Agenda

Wednesday, March 20

Day 2: Experience Data Driven Television

11:20 - 11:45 AM Experience More: OTT Isn’t So Taxing with Intuit’s Playbook

Sam Bloom (GM Interactive, Camelot Strategic Marketing & Media), Jenny Crosby (Group Marketing Manager, Online Advertising, Intuit)

11:45 AM - 12:15 PM From Script to Stream: How Studios Program for TV Today

Moderator: Jon Goodstadt (National Sales Manager, Entertainment, Roku) Panelists: Liz Huszarik (EVP, Media & Research Insights, Warner Brothers), Derek Turk (VP, Ratings & Research, Lionsgate), James Petretti (SVP, US Research & Analytics, Sony Pictures)

12:15 PM Announce Breakouts

Julian Mintz (West Coast Ad Sales Manager, Roku)

12:20 - 1:00 PM Breakouts

Better Together: Measurement

• f Smart TV Data

Dan Robbins (Head of Ad Research & Programming, Roku) & Jon Goodstadt (National Sales Manager, Entertainment, Roku) - The Hall Beta Partner Program 2019 Roadmap Louqman Parampath (VP, Ad Product, Roku) - The Hall Sponsorships on OTT & The Roku Channel Patrick Colletto (Director of Ad Sponsorships, Roku) & Rob Holmes (VP, Programming, Roku) - The Lookout Deep dive into the Roku UX and Q&A Ali Vassigh (VP, UX, Roku) - The Lookout 13 12

Presentation Agenda

10:00 AM Welcome & what to expect for the day

Julian Mintz (West Coast Ad Sales Manager, Roku)

10:05 - 10:40 AM Better Together: Combining Linear + OTT Measurement For Success

Moderator: Kristina Shepard (Senior Manager, Ad Sales, Roku), Panelists: Shelby Saville (Chief Investment Offjcer, Spark Foundry), Sam Rose (Director, Video Investment, Horizon), Julie Anson (Associate Director Partner Innovation, Advanced TV, Magna)

10:40 - 11:00 AM Measurement Case Study 11:00 - 11:35 AM Tuned In: Is all Attention created equal?

Luke McGuinness (President & COO, TVision)

11:35 AM - 12:10 PM Welcome to the TV Measurement Awakening

Moderator: Dan Robbins (Director, Ad Research & Programming, Roku), Panelists: David Shim, (Founder & CEO, Placed), Tom Eaton (SVP, TV & Programmatic Solutions, NCS), Melanie Courtright (EVP, Global Research Science, Dynata)

12:10 - 12:25 PM Wrap Up

Alison Levin (VP, Ad Sales, Roku), Julian Mintz (West Coast Ad Sales Manager, Roku)

Day 3: Experience Measurable Television

Thursday, March 21

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