4 Facebook Advertising Strategies You Need to Utilize S I L V I A - - PowerPoint PPT Presentation

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4 facebook advertising strategies you need to utilize
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4 Facebook Advertising Strategies You Need to Utilize S I L V I A - - PowerPoint PPT Presentation

Aug 29, 2022 322 likes •679 views

4 Facebook Advertising Strategies You Need to Utilize S I L V I A P O T E M P A Social Media Manager, Saxton Horne Communications #SellCars @SilviaPotempa @SaxtonHorne #DSES #DSESxSH @SaxtonHorne #DSES #DSESxSH @SaxtonHorne #DSES

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S I L V I A P O T E M P A

Social Media Manager, Saxton Horne Communications

4 Facebook Advertising Strategies You Need to Utilize

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#DSES @SaxtonHorne @SilviaPotempa

#SellCars

#DSESxSH

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#DSES @SaxtonHorne #DSESxSH

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#DSES @SaxtonHorne #DSESxSH

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4 Fa ce b o o k A d Ty p e s

#DSES @SaxtonHorne

Canvas Ads

Facebook Instant Experience

Lead Gen Ads Dynamic Ads

for Automotive

Offer Claims Ads

#DSESxSH

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Canvas Ads

Facebook Instant Experience

#DSES @SaxtonHorne #DSESxSH

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  • Load 15x Faster Than Standard Mobile Web
  • Mobile Only / Mobile Optimized
  • Full Screen Experience
  • Videos
  • Photos
  • Swipe / Carousel
  • Tilt to Pan
  • Tagged Products

Canvas Ads

Facebook Instant Experience

#DSES @SaxtonHorne #DSESxSH

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In Action

#DSES @SaxtonHorne

  • New Model Releases
  • Vehicles with Strong Lease/Purchase Offers
  • Collection Ad for Flash Sales Event 


+ Vehicle Feed

  • Dealership Grand Opening
  • Dealership Awareness
  • Service Department Remodel
  • Hybrid Feature
  • Custom Build Feature
  • Meet the Team
  • Department/Employee Spotlight

#DSESxSH

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#DSES @SaxtonHorne

Ta r ge t i n g

Pixel Targeting

Collecting Viewer Data

Lookalike

Audience

Third Party

Data

#DSESxSH

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#DSES @SaxtonHorne

Time Spent on Ad

R e s u l t s

Instant Experience View Percentage Click-Through Rate

#DSESxSH

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Lead Gen Ads

#DSES @SaxtonHorne #DSESxSH

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An effortless conversation starter between you and the user.

Lead Gen Ads

#DSES @SaxtonHorne

  • Mobile Optimized — Made for Mobile
  • Auto Populates
  • Customized Forms for Quality Leads
  • CRM Integration

#DSESxSH

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In Action

#DSES @SaxtonHorne

  • New Offers—Lease & Purchase
  • Test Drives
  • Used Vehicle Interest
  • Free Trade Evaluation
  • Join Our Mailing List
  • Dealership Giveaways
  • Hiring

#DSESxSH

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2.07 billion monthly active users 


  • n Facebook.
  • Compare that to the 250 million monthly 


active LinkedIn users.

  • And the 200 million monthly active 


Indeed users.

Only 55% of recruiters are currently 
 using Facebook.

Hiring Through Facebook

#DSES @SaxtonHorne

Average Annual Turnover Rate

#DSESxSH

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#DSES @SaxtonHorne

In-Depth Form Fill

Filter candidates with preliminary questions that best suit your needs:

  • Are you currently employed?
  • Do you have any previous 


experience in sales?

  • Which position are you 


interested in?

  • Email
  • Full Name
  • Phone Number
  • Etc.

#DSESxSH

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#DSES @SaxtonHorne

Ta r ge t i n g

Pixel Targeting

Collecting Viewer Data

Lookalike

Audience

  • Employment Page
  • Opened Form – not submitted
  • Submitted Applicants Lookalike

Engagement Custom

Audience

#DSESxSH

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#DSES @SaxtonHorne

Cost per Applicant

R e s u l t s

#DSESxSH

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#DSES @SaxtonHorne

Credit- Challenged Customers

Talk directly to your audience.

#DSESxSH

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#DSES @SaxtonHorne

Ta r ge t i n g

  • Bankruptcy
  • FICO
  • Personal Finance

Pixel Targeting

Collecting Viewer Data

Lookalike

Audience

Interest Targeting Bankruptcy Records

  • Finance Page

#DSESxSH

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#DSES @SaxtonHorne

Cost per Lead

R e s u l t s

#DSESxSH

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Dynamic Ads

for Automotive

#DSES @SaxtonHorne #DSESxSH

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Dynamic Ads

for Automotive

#DSES @SaxtonHorne

  • Scales Easily
  • Personally Relevant
  • Always On
  • Works Across Devices

#DSESxSH

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#DSES @SaxtonHorne

Dynamic Ads for Automotive

#DSESxSH

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#DSES @SaxtonHorne

Ta r ge t i n g

Search and 
 View Parameters Past Day Parameters

#DSESxSH

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#DSES @SaxtonHorne

R e s u l t s

VDP Views Leads Bounce Rate Time on Site Click-Through Rate

#DSESxSH

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Offer Claims Ads

#DSES @SaxtonHorne #DSESxSH

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Offer Claims Ads

#DSES @SaxtonHorne

A seamless way to get people’s attention and encourage them to act.

  • Boost Sales & Service
  • Generate New Customers
  • Send Automatic Reminders

#DSESxSH

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#DSES @SaxtonHorne

Ta r ge t i n g

Pixel Targeting

Collecting Viewer Data

Lookalike

Audience

Vehicle Owners

Custom Audience

Parts and Service

Custom Audience

  • Parts & Service Pages

#DSESxSH

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#DSES @SaxtonHorne

R e s u l t s

Offers Claims

#DSESxSH

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#DSES @SaxtonHorne #DSESxSH

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#DSES @SaxtonHorne

Offline Conversions

#DSESxSH

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#DSES @SaxtonHorne

Offline Conversions

#DSESxSH

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#DSES @SaxtonHorne

Don’t know where to start?
 That’s where we begin.

We know you have questions.

#DSESxSH

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#DSES @SaxtonHorne

(801) 304-1000 | SaxtonHorne.com/DSES

Silvia Potempa

Silvia.Potempa@SaxtonHorne.com

@SaxtonHorne #DSESxSH