AN INTRODUCTION TO TOM DIXON CONTENTS 1. About Tom Dixon p.3 2. The - - PowerPoint PPT Presentation

AN INTRODUCTION TO TOM DIXON

CONTENTS

• 1. About Tom Dixon p.3
• 2. The Brand p.7
• 3. Products p.13
• 4. Sales Channels p.18
• 5. Design Research Studio p.22
• 6. Brand Centre p.28
• 7. Partnerships p.31
• 8. Innovations p.34

ABOUT TOM DIXON

1

We Design, Develop and Distribute

EXTRAORDINARY OBJECTS FOR EVERYDAY USE

They will be tough and practical enough for professionals, attractive and desirable for home.

About Tom Dixon 4

2002 2010 2013 2007 2012 2014

Tom Dixon brand founded in London. Contract focused; high-profile projects include hotels, restaurants and corporate headquarters. Interior Design Division established as Design Research Studio. New York office and distribution centre

• pened.

Brand Centre and Retail Shop opened in London; Hong Kong office and distribution centre

• pened.

Consumer Division launched with specific accessories and gift range to drive brand awareness. Interior Design Division, Design Research Studio, win their largest project to date, Morgan’s Sea Containers House in London. Retail takes on a new dimension with the launch of our first concession store in the world famous department store of Harrods, London.

About Tom Dixon 5

Tom rose to prominence in the mid 1980s as a maverick, untrained designer with a line in welded salvage furniture. While working with the Italian giant Cappellini he designed the widely acclaimed ‘S’ chair. In the late 90s Tom became Creative Director at Habitat, responsible for rejuvenating the brand while maintaining Terence Conran's vision of enriching everyday life through simple, modern design. In 2000, Tom's work was recognised through being awarded an OBE by Her Majesty The Queen. His work has been acquired by the world’s most famous museums for permanent collections of the Victoria & Albert Museum, London; MOMA, New York; and the Centre Pompidou, Paris. Since setting up his own eponymous design company in 2002, Tom’s work has become even more prominent through the development of many iconic designs.

WHO IS TOM DIXON?

THE BRAND

2

Tom Dixon is a London based contemporary furniture, lighting and accessories company Specialist design house, creating iconic products with a strong narrative concept Positioned at the prestige sector of the market New collections are launched annually at Milan Design Week, London Design Festival and Maison & Objet with products sold across 68 countries.

BRAND PROFILE

The Brand 8

BRAND ATTRIBUTES

The brand has a strong and clearly definable character Inspired by a unique British heritage Differentiated by innovative, eccentric and expressive values Conveyed with industrial processes Championing honest, heavyweight, resilient materiality.

The Brand 9

HERITAGE NO NONSENSE ENGINEERING STORY TELLING & COMMUNICATION ICONOCLASTIC & EXPRESSIVE CREATIVITY & INNOVATION TRAVELER TRADER EXPLORER ECCENTRIC & INVENTIVE

The Brand 10

Frequently featured in the following titles: Wall Street Journal Wallpaper Magazine Surface Magazine USA The Observer Sunday Times Style New York Times Magazine Vogue Harper's Bazar Elle Decoration Madame Figaro

INTERNATIONAL DESIGN PRESS AND MEDIA

The Brand 12

PRODUCTS

3

The product range establishes differentiation in the market through a unique and honest use of industrial processes, with a strong narrative concept to create iconic design pieces Products are predominantly manufactured in resilient, long-lasting materials such as copper, marble, glass, brass, cast iron, and wood Lighting collection positioned at £200 - £900 Furniture collection positioned at £145 - £8000 Accessories collection positioned at £10 - £500.

PRODUCT OVERVIEW

Lighting 64% Accessories 21% Furniture 14%

Products 14

Copper Shade, 2005 Etch Light, 2010 Wingback Chair, 2007

Products 15

Cog Collection, 2014 Scent Candle, 2012

Products 17

Bash Vessels, 2012

Dock Kitchen Tom Dixon Shop

Brand Centre 30

THANK YOU