14.00 15.00 at C1.03 Overview Introduction (Julia van Weert) - - PowerPoint PPT Presentation

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14.00 15.00 at C1.03 Overview Introduction (Julia van Weert) - - PowerPoint PPT Presentation

Aug 22, 2022 267 likes •652 views

Introduction Master track August 27, 2015 14.00 15.00 at C1.03 Overview Introduction (Julia van Weert) Required courses, electives and thesis (lecturers of the courses) Looking back & Life after PersCom Kim Zoon

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Introduction Master track August 27, 2015 14.00 – 15.00 at C1.03

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Overview

  • Introduction (Julia van Weert)
  • Required courses, electives and thesis (lecturers
  • f the courses)
  • Looking back & Life after PersCom

– Kim Zoon

  • Marketing Association Amsterdam

– Wies Oudshoorn

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  • Communication not only aims to inform or

entertain, but also to persuade people to think, feel, or act in a certain way – to elicit a desired response from its receiver(s) or to change a behavior

  • Think of advertising, entertainment education,

health campaigns, product placement, marketing viral, brands, sponsoring, public service announcements, customer media, leaflets at schools, …

Media & Message Strategies in Marketing & Health Communication

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perscom.nl

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PersCom in the Master

Required courses Basic of the track 2 * 12 EC Research Methods Tailored to Thesis 6 EC Electives 2 * 6 EC Thesis 18 EC Selection of theme, matching with supervisor 8 weeks 8 weeks 4 weeks 8 weeks 8 weeks 4 weeks

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Marketing Communication (Hilde Voorveld)

COMMUNICATIONS BETWEEN ADVERTISERS AND CONSUMERS AND THEIR CONSEQUENCES

Daan Muntinga (S1) Lisa Vandeberg (S1) Margot van der Goot (S1) Hilde Voorveld (S1 & coordinator) Sophie Boerman (S2) Lotte Salome (S2) Stephanie Welten (S2)

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  • Setting the scene
  • The consumer
  • The campaigns
  • The interaction

Four Parts

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  • Please fill in our short

survey, see e-mail

  • Results in the first

lecture on Tuesday

  • Sept. 1

The Power of Advertising

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Health Communication (Stephanie Welten)

Stephanie Welten (S1 & coordinator) Barbara Schouten (S1) Saar Mollen (S1) Gert-Jan de Bruijn (2xS1) Bas van den Putte (S2)

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Health Communication

What will you learn? How we can empower and assist people to adopt a healthier lifestyle

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Health Communication

How? Through different media and interpersonal communication using health behavior change techniques and planning models

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Health Communication

  • Lectures from experts in the field

WeThePeop

  • ple

le

Peter Van Vendeloo Erwin Fisser At the end of this seminar:

  • You are an expert on the development and evaluation of

health communication campaigns and interventions

  • You know how to apply these in practice
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Eva van Reijmersdal (2xS1) Guda van Noort (coordinator) Marieke Fransen (2xS2)

Persuasion & Resistance (Marieke Fransen)

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Persuasion & Resistance

1)Why do people resist persuasion? 1)How do people resist persuasion? 1)How can we overcome resistance to persuasion?

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Daan Muntinga (coordinator) Sophie Boerman (2xS1) Marijn Meijers (2xS2)

Brand Communication (Daan Muntinga)

Value of brands for decision making

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Does this motivate you to think about your behavior? Are you aware of this persuasive intent? Do you identify with this message? Is this message tailored to your needs?

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  • People are often not motivated
  • People are aware of the persuasive intent
  • People do not identify with the message
  • …
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  • People are often not motivated
  • People are aware of the persuasive intent
  • People do not identify with the message
  • People have difficulties finding accurate health

information

  • …
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  • People are often not motivated
  • People are aware of the persuasive intent
  • People do not identify with the message
  • People have difficulties finding accurate health

information

  • Message is often not tailored to the needs
  • …
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  • 1. Overview of two relatively new

communication strategies: entertainment- education and eHealth 2.Learn to write an theory and evidence- based intervention proposal that can be used to address a practical problem

  • 3. guest speakers with field experience

Entertainment Education and eHealth

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Media strategies (Hilde Voorveld)

Role of media in campaigns

Hilde Voorveld (S2)

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  • “THE MEDIUM IS THE MESSAGE!”
  • USP of the course: Getting to know the media

industry by a company visit, guest lectures, and writing a media plan based on a real briefing by media agencies

Media Strategies

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Daan Muntinga (S1 & S2) Stefan Bernritter (S2)

Brands and Organizations in Social Media (Daan Muntinga)

Webcare

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The Thesis: Thesis Preparation Group, Research Methods Tailored to the Thesis (RMTT) and Thesis (Saar Mollen)

Where it all ends

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Writing your thesis

  • Phase I: thesis prep groups
  • RMTT: methods course applied to thesis
  • Phase II: final thesis proposal
  • Phase III: Research and thesis

Sem Semester 1 Sem Semester 2 Bloc Block 1 Bloc Block 2 Bloc Block 3 Bloc Block 1 Bloc Block 2 Bloc Block 3 Sp Specialisation Sem Seminar Rese esearch Me Methods Tai ailo lored to

  • the

the Th Thesi esis El Elective Th Thesi esis Pha Phase III: : Da Data Gathering & & Wri ritin ing Th Thesis Sp Specia ialis isatio ion semin inar El Electiv ive Thesis is Phase I: thesis is pr preparatio ion gr grou

  • ups

Thesis is Phase II II: Fin inal Thesis is Prop

  • pos
  • sal
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Stephanie Welten Eva van Reijmersdal Sandra Zwier Saar Mollen

Thesis prep groups

Phase I thesis

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Writing your thesis

  • Phase I: thesis prep groups

– Provide you with insight into the research topics within persuasive communication – Write individual thesis proposal – Choose methods courses

Sem Semester 1 Sem Semester 2 Bloc Block 1 Bloc Block 2 Bloc Block 3 Bloc Block 1 Bloc Block 2 Bloc Block 3 Sp Specialisation Sem Seminar Rese esearch Me Methods Tai ailo lored to

  • the

the Th Thesi esis El Elective Th Thesi esis Pha Phase III: : Da Data Gathering & & Wri ritin ing Th Thesis Sp Specia ialis isatio ion semin inar El Electiv ive Thesis is Phase I: thesis is pr preparatio ion gr grou

  • ups

Thesis is Phase II II: Fin inal Thesis is Prop

  • pos
  • sal
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Research Methods Tailored to the Thesis

  • Gets you in-depth knowledge on a specific research

method:

– Content Analysis (quantitative) – Experimentation – Survey Design – Qualitative Analysis

Sem Semester 1 Sem Semester 2 Bloc Block 1 Bloc Block 2 Bloc Block 3 Bloc Block 1 Bloc Block 2 Bloc Block 3 Sp Specialisation Sem Seminar Rese esearch Me Methods Tai ailo lored to

  • the

the Th Thesi esis El Elective Th Thesi esis Pha Phase III: : Da Data Gathering & & Wri ritin ing Th Thesis Sp Specia ialis isatio ion semin inar El Electiv ive Thesis is Phase I: thesis is pr preparatio ion gr grou

  • ups

Thesis is Phase II II: Fin inal Thesis is Prop

  • pos
  • sal
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Writing your thesis

  • Under supervision of lecturer Persuasive COM:

– Write extended/final thesis proposal – Execute research – Write thesis

Sem Semester 1 Sem Semester 2 Bloc Block 1 Bloc Block 2 Bloc Block 3 Bloc Block 1 Bloc Block 2 Bloc Block 3 Sp Specialisation Sem Seminar Rese esearch Me Methods Tai ailo lored to

  • the

the Th Thesi esis El Elective Th Thesi esis Pha Phase III: : Da Data Gathering & & Wri ritin ing Th Thesis Sp Specia ialis isatio ion semin inar El Electiv ive Thesis is Phase I: thesis is pr preparatio ion gr grou

  • ups

Thesis is Phase II II: Fin inal Thesis is Prop

  • pos
  • sal
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Questions?

Email: j.c.m.vanweert@uva.nl

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UvA & Job experience Kim Zoon

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Marketing Association Amsterdam (MAA) Wies Oudshoorn