Animal Farm Final Assessment Persuasive Presentation T HE T ASK : - - PDF document

Animal Farm Final Assessment Persuasive Presentation THE TASK:

To demonstrate that you understand & can apply the techniques of persuasion & propaganda, you will give an

• ral presentation, using textual evidence and/or thematic concepts from the book to support your ideas. All

choices require teacher approval on the speech planning sheet.

THE CHOICES:

The Advertising Executive

Create & propose a product to clients on The Farm. You have to decide the audience & the product & then create a sales pitch to sell it. Look to current advertising, including commercials & infomercials for models. Consider, for example, how you might market a product like “Farmer-B-Gone.” Use events & details from the novel in your proposal.

Master Spinner

Adopt the persona of Squealer & give a speech to convince your audience of a necessary course of action. You will have to create the situation (problem) & propose its solution. You may use one of the ideas below

• r you may propose your own (with teacher approval). Chapter 10 would be a great place to look for ideas.

Here are a few to consider:  Some years have passed & the farm needs a second windmill. Convince the animals to build it.  Convince the animals why it is important to enter business partnerships with the human farmers.  The name of the farm must be changed.

Real World Problem Solver

Identify a real-world, current problem & address one side of the issue. You can address the issue in a variety

• f ways. Whatever format/persona/context you choose, you will present the information to the class. The

work must be original, so you cannot simply present a speech/letter/paper given by someone else. The

• ptions are endless, but consider, perhaps:

 writing a letter to a leader convincing him or her to take a certain action  writing an editorial arguing a specific point of view on the topic  adopting the persona of one leader & address another, or address the public  writing a political speech about the issue

THE REQUIREMENTS

 Formal presentation; please dress appropriately  2-3 minutes in length  1 visual aid (poster, product, etc.) If you use PowerPoint, you may only have 2 slides with images & NO TEXT.  Presentation content must be organized in a formal, MLA-style outline

SCORING CRITERIA

See rubric on back for details 100 Points – Summative Assessment Category Content Knowledge (ideas & themes from the book; propaganda techniques) Presentation Skill (effective speaking-eye contact, audibility, gestures, etc.; persuasive strategies)

Animal Farm Final Assessment Persuasive Presentation

Language Control (vocabulary, tone, appropriate terminology) Preparation (MLA-style outline, visual aid quality)

Animal Farm Final Assessment Persuasive Presentation

Outline

 No mistakes in MLA format  No spelling or grammar mistakes  Propaganda techniques identified in brackets [ ]  Typed in correct MLA format  Few errors in spelling, grammar  Propaganda techniques consistently identified in brackets [ ]  Several errors in formatting  Repeated spelling, grammar mistakes  Propaganda techniques inconsistently identified  MLA format not followed  Significant & repeated spelling & grammar mistakes  Propaganda techniques not identified

25 – 23 22 – 20 19 – 18 17 – 15, 14

Advanced Proficient Partially Proficient In Progress Content/ Propaganda Techniques

 Creative & convincing persona supports purpose & content  Relevant purpose masterfully executed  Insightful & sophisticated content  Ideas focused and supported with relevant details  Content consistently appropriate & engaging  Persona appropriate & usually convincing  Clear & relevant purpose  Content is appropriate & mostly engaging  Word choice appropriate, but may not be vivid or precise  Topic fairly broad; attempted support  Effective transitions  Three clear propaganda techniques demonstrated in presentation  Appropriate persona, but not consistently convincing  Sometimes vague or confusing  Audience has been considered, but is

• ccasionally disengaged from speaker

 Bland or vague word choice  Topics mentioned without elaboration; lacking support or irrelevant detail  Inconsistent use of transitions  Two clear propaganda techniques demonstrated in presentation  Inappropriate persona, rarely convincing  Mostly vague, confusing, and/or missing information  Little evidence of audience being considered in choice of content  Inappropriate word choice  General topic, support or detail missing  Lack of transitions  Lack of clear propaganda techniques

40 – 36 35 – 32 31 – 28 27 – 24, 23

Presentation Techniques

 Facial expressions & body language generate strong interest & enthusiasm  Volume consistently loud enough to be heard by entire audience  Pacing enhances message  Poised & relaxed  Establishes eye contact with entire audience  Few distractions  Facial expressions & body language generally demonstrate strong interest & enthusiasm about the topic  Volume usually loud enough to be heard by entire audience  Effective pacing  Appropriate posture & eye contact the majority of the time  Occasional distractions (verbal, physical, or grammatical)  Facial expressions & body language are used to try to generate enthusiasm, but they may seem somewhat faked  Volume sometimes too soft to be heard by entire audience  Pacing sometimes inconsistent – either too fast or too slow  Occasional inappropriate posture, establishes contact with only a few audience members  Very little use of facial expressions or body language; generated little interest in topic  Volume usually too soft to be heard by entire audience  Ineffective pacing – too fast or too slow  Consistently inappropriate posture; establishes eye contact only with teacher

40 – 36 35 – 32 31 – 28 27 – 24, 23

Visual Aid

 Demonstrates relevance to topic with illuminating, in-depth details  Effectively enhances message  Exceeds requirements in sophisticated ways  Neatly done, attractive; creative &

• riginal execution

 Relevant to topic & presentation  Supports message  Follows all requirements  Neat & adequately-sized, but may lack

• riginality or creativity

 Relevance alluded to, but vague  Unclear connection to message  Some requirements not met  Effort somewhat evident in neatness  Relevance not addressed  Irrelevant details; not connected to message  Several requirements not met  Carelessly crafted or inappropriately executed for topic

20 - 18 17 – 16 15 – 14 13 – 12, 11

Time Management Penalties: 1 minute over/under (-3); 2 minutes over/under (-5)