1 SUMMARY 1. OUR STORY AND MISSION 2. OUR JOURNEY 3. OUR CLIENT - - PowerPoint PPT Presentation

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Aug 19, 2022 539 likes •858 views

1 SUMMARY 1. OUR STORY AND MISSION 2. OUR JOURNEY 3. OUR CLIENT CENTRIC MINDSET 4. ONLINE DISTRIBUTION BALENCIAGA 2 OUR STORY AND MISSION BALENCIAGA 3 OUR STORY AND MISSION 1917 1937 1947 1968 1997 2012 2015 First boutique in San

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SUMMARY

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1. OUR STORY AND MISSION
2. OUR JOURNEY
3. OUR CLIENT CENTRIC MINDSET
4. ONLINE DISTRIBUTION

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OUR STORY AND MISSION

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OUR STORY AND MISSION

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First boutique in San Sebastian, Spain Maison Balenciaga at 10 avenue George V, Paris Cristóbal Balenciaga 1st fragrance “Le Dix” Last Balenciaga Haute Couture collection Nicolas Ghesquière, Artistic Director

f Balenciaga

2001: PPR acquires Balenciaga Alexander Wang, Artistic Director

f Balenciaga

Demna Gvasalia, Artistic Director

f Balenciaga

1917 1937 1947 1968 1997 2012 2015

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OUR STORY AND MISSION

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OUR STORY AND MISSION

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OUR STORY AND MISSION

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AMBITION
CREATION
INNOVATION
LEADERSHIP

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103 STORES YEAR END 2015

OUR JOURNEY

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HANDBAGS MEN WOMEN RETAIL + ONLINE WHOLESALE

IN 2015

FIGURES

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OUR JOURNEY

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DEMNA GVASALIA’S FIRST WOMEN SHOW 2016 FOR BALENCIAGA

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OUR JOURNEY

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DEMNA GVASALIA’S MEN SHOW 2017 FOR BALENCIAGA

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MEDIA RUNAWAY

OUR JOURNEY

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Lyst index Q1 2019 Lyst index Q4 2018 Lyst index 2017

OUR JOURNEY

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BALENCIAGA AMONG THE MOST SEARCHED BRANDS SINCE 2017

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BALENCIAGA 13

HERO PRODUCTS

OUR JOURNEY

VILLE TOP HANDLE BAG TRIPLE S

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OUR JOURNEY

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MY FOCUS

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OUR JOURNEY

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MY FOCUS

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OUR JOURNEY

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MY FOCUS

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OUR JOURNEY

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MY FOCUS

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OUR JOURNEY

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MY FOCUS

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RETAIL CLIENTS

68% under 35
63% women vs. 37%

men ONLINE CLIENTS

5.5% online database

purchasing in store

Purchasing on 3 tools:

Desktop (37% AC and 38% orders), mobile (58% AC and 58% orders) and tablet (5% AC and 4%

rders)
71% under 35
47% women vs. 48%

men (5% NA)

OUR JOURNEY

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FIGURES EMEA

17% in store 49% online

NORTH AMERICA

14% in store 22% online

APAC & ROW

40% in store 14% online

JAPAN

29% in store 15% online

CLIENTS DEMOGRAPHICS

FY 2018 Figures based on client country of residence

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3 STRATEGIC PILLARS

CREATION DIGITAL CLIENT JOURNEY

A NEW CLIENT CENTRIC MINDSET

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1. IN-STORE CLIENT JOURNEY
2. RETENTION CLIENT JOURNEY
3. OMNICHANNEL CLIENT JOURNEY

A NEW CLIENT CENTRIC MINDSET

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CLIENT JOURNEY

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1. BALENCIAGA.COM
2. E - CONCESSIONS
3. E - TAILERS

ONLINE DISTRIBUTION

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ONLINE DISTRIBUTION

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BALENCIAGA.COM

2016 2017 2018

CAGR: 87%

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c. 50 % of TOTAL ONLINE SALES for 2018

ONLINE DISTRIBUTION

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E-CONCESSIONS

NET-A-PORTER & FARFETCH

C. 50%

FY 2018

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ONLINE DISTRIBUTION

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CAPSULE COLLABORATIONS: NET-A-PORTER 2018

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ONLINE DISTRIBUTION

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CAPSULE COLLABORATIONS: FARFETCH 2019

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ONLINE DISTRIBUTION

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E-TAILERS

…

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ONLINE DISTRIBUTION

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CHINA SPECIFIC ECOSYSTEM

WECHAT WEIBO DOUYIN TIKTOK WECHAT MINI

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ONLINE DISTRIBUTION

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CHINESE APPS: A TYPICAL PURCHASE JOURNEY

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A NEW LUXURY DIGITAL ECOSYSTEM

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