ZATTOO Online Advertising on IPTV > Switzerland April, 2010 This document is confidential and is intended solely for use by its original This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo. disclosed to other persons without the prior written approval of Zattoo.
About Zattoo Advertising on Zattoo User data Customers & Campaigns About Zattoo Products & Prices > Product Live TV on your PC via internet Popular TV channels available 24x7 Features like Program Guide and Chat Access via software or www.zattoo.com Download and usage free of charge Channel List TV Signal
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices About Zattoo Europe > User Growth & Countries Live Markets: Registered Users in Zattoo Europe (in 1‘000)* 6000 Denmark 5400 5100 4800 5000 Germany 4500 3900 France 4000 3500 Switzerland 2800 3000 2100 Spain 2000 1500 UK 1020 1000 271 510 0 Data Switzerland: Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2007 2008 2009 1,4 Mio. Registrations 380 Tsd. Unique Clients/ Month 6 Mio. Video Ads / Month 30 Mio. Display Ads / Month *Spain and Denmark- not all registered users have access (pay model)
About Zattoo Advertising on Zattoo User data Customers & Campaigns Zattoo Switzerland Products & Prices > TV Channels 77 TV Channels 3 sat* HR* SF info Al Jazeera English Italia 1 SF zwei 45 German ARD Das Erste* ITV1 London SR* arte [de] KabelEins Star TV 11 English arte [fr] Ki.Ka* Sumo.tv BBC One La 7 Super RTL Schweiz 11 French BBC World News M6 Suisse SWR BW Bibel TV MDR* Tele 5 9 Italian Bloomberg TV MTV TeleZuri BR* NDR* TF1 1 Spanish Canale 5 n-tv The Poker Channel CNBC Europe ORF 1 TIMM CNN International ORF 2 Europe tru: young television Das Vierte Phoenix* TSR1 Deluxe Music Pro7 TSR2 DMAX Rai Due TV Gusto DSF Rai Tre TV5 Monde EuroNews [en] Rai Uno TVE Eurosport RB TV* VIVA France 2 rbb* VOX France 24 [en] Rete 4 WDR* France 3 RSI La 1 XXhome France 4 RSI La 2 ZDF* France 5 RTL GameTV RTL II GOD Channel Sat1 GOD Europe SF 1
About Zattoo Advertising on Zattoo User data Customers & Campaigns Successful advertising on Zattoo – Best of Both Products & Prices Top Content International brands TV - Emotion Effective Spots Efficient Targeting Instant Interaction Online – Action Transparent results Personal consultation Flexible products Zattoo – for you Ongoing optimization
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Start-up Ad User starts Zattoo Start-up Ad is shown Surrounding is greyed out At the end of the ad, TV channels are shown and user can start TV Video-Space with 100% attention Interactive: Link to landing page Format: • Medium Rectangle or Video • Max. 480 x 360 Pixels • 10 - 30 secs. (more possible)
About Zattoo Advertising on Zattoo User data Customers & Campaigns Channel Switch Ad Products & Prices 1 2 3 TV Channel runs User clicks channel, channel New TV Channel runs buffers, ad runs Link to Webseite Effective integration in TV environment (single spot) Format: • Medium Rectangle or Video • Max. 480 x 360 Pixels • 10 - 20 secs.
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices TV Side Ad TV Channel runs Below channel list, ad runs; usually display, also video possible (default „ sound off“) Premium environment for Display, also ideal reminder for Video TV Side Format: • Medium Rectangle or Video • 300 x 250 Pixels • Lengthflexible
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > Sponsoring button Sponsoring button appears next to Zattoo logo Button can be clicked like ad and leads to sponsor website Button can also have more functionalities Long term presence Format: • 140 x 42 Pixels
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > TV Frame Ad TV Channel runs TV picture is surrounded by TV Frame Ad Ad can be clicked and leads to website Big size branding naturally embedded TV Channel TV Frame Format: • Size adjusts to size in which Zattoo is displayed • Production of creative on demand
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > Branded Channel Branded channel embedded in channel list Live stream 24x7 Channel can appear for special event or for long term image campaign Combination with TV Side Ad possible Brand exposure in Premium TV environment Format: • Content delivery flexible, usually DVD • „Looping“ of content
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Places and reasons for Zattoo usage „Why do you use Zattoo?“ "Where do you watch Zattoo ?” 100% 90% 80% Using my PC + Other 70% Watching TV 17% 60% (Multitasking) At home 50% 29% TV is occupied 40% 91% On the go 14% 30% In the office 15% 20% 10% 10% I am not I don't have a TV where my TV 0% 22% is 18%
About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Ad Acceptance & Impact > 90% users do not mind ads a lot „How do you think about the ads shown during channel switches?“ Clickrates and reminder value are high 70% Study on ad impact can be conducted 60% individually 50% 40% 61% 30% 17% 20% 6% 8% 8% 10% 0% Ads are OK Ads are better I don't mind. Ads are a little Ads are very since Zattoo is than a blank annoying annoying free of charge screen Source: Online survey among 6.522 Zattoo Users; April 2009
About Zattoo Advertising on Zattoo User data Customers & Campaigns NET-Metrix User Insights Products & Prices > Zattoo Switzerland Proportion of Users on Zattoo in % Affinity-Index* 0.0% 100.0% 0 100 200 Male 66.3% 126 Female 33.7% 71 14 - 19 years old 15.5% 146 20 - 29 years old 24.8% 136 22.4% 30 - 39 years old 94 40 - 49 years old 16.4% 82 50 - 59 years old 12.3% 77 5.6% 60 - 69 years old 69 70 Jahre and above 3.1% 85 4% Graduation compulsary 117 " …middle 22% 86 " …high 32% 111 *Share on Zattoo in relation to the share of this target group in the Source: NET-Metrix-Profile 2009-2 population > 14 years old. (32.885 causes - 100,0% - 4.792 K) E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.
About Zattoo Advertising on Zattoo User data Customers & Campaigns NET-Metrix User Insights Products & Prices > Zattoo Switzerland Audience composition on Zattoo in % Affinity-Index* 0.0% 100.0% 0 100 200 Employed (>30h per week) 53.7% 103 10.7% Part-time (> 4 h per week) 70 Apprenticeship 21.6% 146 14.0% Non-Working 80 1 person household 13.2% 93 26.5% 2 person household 91 3 person household 21.3% 111 24.6% 4 person household 103 5+ person houshold 14.4% 106 1.9% Gross income < CHF 2'000.- 96 CHF 2'001.- bis CHF 4'000.- 5.8% 98 7.1% CHF 4'001.- bis CHF 6'000.- 87 CHF 6'001.- bis CHF 8'000.- 13.5% 93 CHF 8'001.- bis CHF 10'000.- 11.3% 101 CHF 10'001.- bis CHF 15'000.- 12.3% 108 Über CHF 15'000.- 6.7% 117 41.5% Not stated 101 *Share on Zattoo in relation to the share of this target group in the Source: NET-Metrix-Profile 2009-2 population > 14 years old. (32.885 causes - 100,0% - 4.792 K) E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.
About Zattoo Advertising on Zattoo User data Customers & Campaigns Customers (1) Products & Prices Automobile FMCG & Telecommunication Trade Consumer Electronics Showcases on zattoo.com/advertise
About Zattoo Advertising on Zattoo User data Customers & Campaigns Customers (2) Products & Prices Banks Insurances Media / Portals Showcases on zattoo.com/advertise
About Zattoo Advertising on Zattoo User data Customers & Campaigns Standard-Products & Prices Products & Prices > Zattoo Switzerland Standard- TV Channel Duration Name Format Size variable Sound CPM Size Targeting (Sec.) Start-up 10 - 30 Ad Flash / Max. CHF 80 Video 480x360 Channel Switch 10 - 20 Ad TV Side Ad 60 - 120 CHF 15 Flash 300x250 Depending Run-of-Site* CHF 35 on format Discount: Targeting, at a premium of 10%: • CHF 10.000: 5% • TV-Channel (e.g. language, genre) • CHF 25.000: 10% • Time (e.g. Prime Time) • CHF 50.000: 15% • User (e.g. gender, age, region) • CHF 100.000: 20% • (Language zones at no extra charge) BK: 5% Frequency Capping per user at no extra charge * Mix of Start-up Ads, Channel Switch Ads und TV Side Ads, campaign individually optimized More information see here: http://zattoo.com/de/advertise/placements
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