ZATTOO Online Advertising on IPTV > Switzerland April, 2010 - - PowerPoint PPT Presentation

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ZATTOO Online Advertising on IPTV > Switzerland April, 2010 - - PowerPoint PPT Presentation

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ZATTOO Online Advertising on IPTV > Switzerland April, 2010 This document is confidential and is intended solely for use by its original This document is confidential and is intended solely for use by its original recipient for

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This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo.

ZATTOO Online Advertising on IPTV > Switzerland April, 2010

This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo.

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About Zattoo > Product

Live TV on your PC via internet Popular TV channels available 24x7 Features like Program Guide and Chat Access via software or www.zattoo.com Download and usage free of charge

TV Signal Channel List

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

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About Zattoo Europe > User Growth & Countries

Live Markets: Denmark Germany France Switzerland Spain UK

*Spain and Denmark- not all registered users have access (pay model)

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

271 510 1020 1500 2100 2800 3500 3900 4500 4800 5100 5400 1000 2000 3000 4000 5000 6000 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Registered Users in Zattoo Europe (in 1‘000)*

2007 2008 2009

Data Switzerland: 1,4 Mio. Registrations 380 Tsd. Unique Clients/ Month 6 Mio. Video Ads / Month 30 Mio. Display Ads / Month

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Zattoo Switzerland > TV Channels

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

77 TV Channels

45 German 11 English 11 French 9 Italian 1 Spanish

3 sat* HR* SF info Al Jazeera English Italia 1 SF zwei ARD Das Erste* ITV1 London SR* arte [de] KabelEins Star TV arte [fr] Ki.Ka* Sumo.tv BBC One La 7 Super RTL Schweiz BBC World News M6 Suisse SWR BW Bibel TV MDR* Tele 5 Bloomberg TV MTV TeleZuri BR* NDR* TF1 Canale 5 n-tv The Poker Channel CNBC Europe ORF 1 TIMM CNN International ORF 2 Europe tru: young television Das Vierte Phoenix* TSR1 Deluxe Music Pro7 TSR2 DMAX Rai Due TV Gusto DSF Rai Tre TV5 Monde EuroNews [en] Rai Uno TVE Eurosport RB TV* VIVA France 2 rbb* VOX France 24 [en] Rete 4 WDR* France 3 RSI La 1 XXhome France 4 RSI La 2 ZDF* France 5 RTL GameTV RTL II GOD Channel Sat1 GOD Europe SF 1

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Successful advertising on Zattoo – Best of Both

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Efficient Targeting Instant Interaction Transparent results Personal consultation Flexible products Ongoing optimization Top Content International brands Effective Spots

TV - Emotion Online – Action Zattoo – for you

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Start-up Ad

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Interactive: Link to landing page

User starts Zattoo Start-up Ad is shown Surrounding is greyed out At the end of the ad, TV channels are shown and user can start TV  Video-Space with 100% attention Format:

  • Medium Rectangle or Video
  • Max. 480 x 360 Pixels
  • 10 - 30 secs.

(more possible)

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About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Channel Switch Ad

1 2 3

TV Channel runs User clicks channel, channel buffers, ad runs New TV Channel runs

Link to Webseite

Format:

  • Medium Rectangle or Video
  • Max. 480 x 360 Pixels
  • 10 - 20 secs.

 Effective integration in TV environment (single spot)

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TV Side Ad

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

TV Side

TV Channel runs Below channel list, ad runs; usually display, also video possible (default „sound off“)  Premium environment for Display, also ideal reminder for Video Format:

  • Medium Rectangle or Video
  • 300 x 250 Pixels
  • Lengthflexible
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Branding Specials > Sponsoring button

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Sponsoring button appears next to Zattoo logo Button can be clicked like ad and leads to sponsor website Button can also have more functionalities  Long term presence Format:

  • 140 x 42 Pixels
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Branding Specials > TV Frame Ad

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

TV Channel runs TV picture is surrounded by TV Frame Ad Ad can be clicked and leads to website Big size branding naturally embedded

TV Frame

Format:

  • Size adjusts to size in which

Zattoo is displayed

  • Production of creative on

demand

TV Channel

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Branding Specials > Branded Channel

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Branded channel embedded in channel list Live stream 24x7 Channel can appear for special event or for long term image campaign Combination with TV Side Ad possible  Brand exposure in Premium TV environment Format:

  • Content delivery flexible,

usually DVD

  • „Looping“ of content
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Using my PC + Watching TV (Multitasking) 29% I don't have a TV 22% I am not where my TV is 18% TV is occupied 14% Other 17%

„Why do you use Zattoo?“

Places and reasons for Zattoo usage

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

At home 91% On the go 15% In the office 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

"Where do you watch Zattoo?”

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Ad Acceptance & Impact

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

61% 6% 8% 17% 8%

Ads are OK since Zattoo is free of charge Ads are better than a blank screen I don't mind. Ads are a little annoying Ads are very annoying

0% 10% 20% 30% 40% 50% 60% 70%

„How do you think about the ads shown during channel switches?“

Source: Online survey among 6.522 Zattoo Users; April 2009

> 90% users do not mind ads a lot Clickrates and reminder value are high Study on ad impact can be conducted individually

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NET-Metrix User Insights > Zattoo Switzerland

66.3% 33.7% 15.5% 24.8% 22.4% 16.4% 12.3% 5.6% 3.1% 4% 22% 32% 0.0% 100.0% Male Female 14 - 19 years old 20 - 29 years old 30 - 39 years old 40 - 49 years old 50 - 59 years old 60 - 69 years old 70 Jahre and above Graduation compulsary " …middle " …high

Proportion of Users on Zattoo in %

126 71 146 136 94 82 77 69 85 117 86 111 100 200

Affinity-Index*

*Share on Zattoo in relation to the share of this target group in the population > 14 years old. E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.

Source: NET-Metrix-Profile 2009-2 (32.885 causes - 100,0% - 4.792 K)

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

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NET-Metrix User Insights > Zattoo Switzerland

53.7% 10.7% 21.6% 14.0% 13.2% 26.5% 21.3% 24.6% 14.4% 1.9% 5.8% 7.1% 13.5% 11.3% 12.3% 6.7% 41.5% 0.0% 100.0% Employed (>30h per week) Part-time (> 4 h per week) Apprenticeship Non-Working 1 person household 2 person household 3 person household 4 person household 5+ person houshold Gross income < CHF 2'000.- CHF 2'001.- bis CHF 4'000.- CHF 4'001.- bis CHF 6'000.- CHF 6'001.- bis CHF 8'000.- CHF 8'001.- bis CHF 10'000.- CHF 10'001.- bis CHF 15'000.- Über CHF 15'000.- Not stated

Audience composition on Zattoo in %

103 70 146 80 93 91 111 103 106 96 98 87 93 101 108 117 101 100 200

Affinity-Index*

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

*Share on Zattoo in relation to the share of this target group in the population > 14 years old. E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.

Source: NET-Metrix-Profile 2009-2 (32.885 causes - 100,0% - 4.792 K)

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Customers (1)

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Telecommunication Consumer Electronics Automobile FMCG & Trade Showcases on zattoo.com/advertise

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Customers (2)

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Banks Insurances Media / Portals Showcases on zattoo.com/advertise

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Standard-Products & Prices > Zattoo Switzerland

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

Targeting, at a premium of 10%:

  • TV-Channel (e.g. language, genre)
  • Time (e.g. Prime Time)
  • User (e.g. gender, age, region)
  • (Language zones at no extra charge)

Frequency Capping per user at no extra charge Discount:

  • CHF 10.000: 5%
  • CHF 25.000: 10%
  • CHF 50.000: 15%
  • CHF 100.000: 20%

BK: 5% Name Format Standard- Size Size variable Sound TV Channel Targeting Duration (Sec.) CPM Start-up Ad Flash / Video Max. 480x360 10 - 30 CHF 80 Channel Switch Ad 10 - 20 TV Side Ad Flash 300x250 60 - 120 CHF 15 Run-of-Site* Depending

  • n format

CHF 35

* Mix of Start-up Ads, Channel Switch Ads und TV Side Ads, campaign individually optimized More information see here: http://zattoo.com/de/advertise/placements

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Name Description Price Screenshot Sponsoring Brand logo displayed in top bar of the Zattoo player, in rotation with max. 2 other brands CHF 7‘500,- / month TV Frame Branded Frame around the tv-program. Exclusive targeting on each channel possible. CHF 80,- CPM (fix price on demand) Branded Channel 24/7 Promotion-Channel, integrated into the channel bar of classic tv stations CHF 5‘000 / month (plus CHF 5‘000 one-off for installation)

Branding Specials & Prices > Zattoo Switzerland

About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices

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Elias-Canetti-Strasse 7 CH-8050 Zürich

ZATTOO SCHWEIZ AG

Your contact: Martin Schlenker Head of Sales Switzerland +41 79 319 05 79 martin@zattoo.com Branko Russo Advertising Sales Manager Switzerland +41 79 300 400 9 branko@zattoo.com