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Zattoo Advertising 2020
Switzerland
August 2020
Zattoo Advertising 2020 Switzerland August 2020 About us Page 3 - - PowerPoint PPT Presentation
Zattoo Advertising 2020 Switzerland August 2020 About us Page 3 - - PowerPoint PPT Presentation
Zattoo Advertising 2020 Switzerland August 2020 About us Page 3 Zatt Zattoo was foun ounded in Switz tzerland / / US USA 1 Zattoo is an OTT (over-the-top) service that offers streaming of live, catch up and VOD TV on a variety of
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Zattoo is an OTT (over-the-top) service that
- ffers streaming of live, catch up and VOD TV
- n a variety of devices and platforms.
Zatt Zattoo was foun
- unded in Switz
tzerland / / US USA
With offices in 3 countries, Zattoo is a worldwide operating company with more than 160 employees.
More
- re than 16
160 Zatt Zattooies in the e Te Team.
Zattoo is with more than 20 million registered users the biggest TV-Streaming provider in Europe for B2C and B2B clients.
Bi Biggest TV TV-Str treaming Pr Provider in Europe
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The TV-Product
Zattoo is an OTT (over-the-top) service that offers streaming of live, catch up and VOD TV content on a variety of devices.
Conn
- nnected TV
Samsung ᛫ LG ᛫ Xbox One/360 ᛫ Apple TV ᛫ Amazon Fire TV ᛫ Chromecast ᛫ Android TV
Mob
- bile
le
iOS ᛫ Android ᛫ Windows 10
Web
Browser ᛫ Windows 10
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Advertising Options
Zattoo offers a wide range of video and display advertising
- ptions on more than 16 different platforms.
Vide deo Ads ds Dis Displa lay Ads ds Sp Specia ial l Prom Promotio ions
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Formats
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Video
Preroll Midroll
Di Displa lay
Billboard Halfpage Ad Skyscraper TV Side Ad Leaderboard
Mobil ile
Video (all ad formats) Prestitial Medium Rectangle Billboard/Leaderboard Mobile Banner
Ad Fo Ad Formats rmats
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Video Advertising
Pre Roll
Stand alone spot Start Up & Channel Switch Ad Free TV Devices: Desktop, Tablet, Smartphone, Bigscreen
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Video Advertising
Mid Roll
Video on Demand / Dynamic Ad Insertion Free & Pay TV Seamlessly stitched into content Big Size/Full Size Player VAST 4, HD Quality
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Display / Desktop
Billboard / Wideboard
Front page Size 970x250 / 994x250 First Point of Contact
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Display / Desktop
TV Side Ad
Next to Live TV, below the channel list Size 300x250
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Display / Desktop
Halfpage Ad
Front Page, Sub Pages Size: 300x600 First Point of Contact on Desktop
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Display / Desktop
Leaderboard
Size 728x90
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Front Page
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Display / Desktop
Native Teaser Card Highlight Page
Various Positions Format Content or App Install Size Fluent
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Display / Smartphone & Tablet
Prestitial
Right at the start Size 768x1024 / 1024x768 Size 320x480 / 480x320 Image or Rich Media
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Display / Tablet
Billboard & Leaderboard
Front page Size 930x180 & 728x90 Image or Rich Media
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Display / Tablet
Medium Rectangle
Below Live Stream Size 300x250
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Display / Smartphone
Medium Rectangle
Front page Size 300x250
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Display / Smartphone
Mobile Banner Ad
Channel List Size 300x50/75/100 px
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Mobile 39% Web 23% Big Screen 38% Mobile 40% Web 22% Big Screen 38% Mobile 52% Web 19% Big Screen 29%
Unique User per Device
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Mobile 39% Web 23% Big Screen 38%
Mobile: 99`498 uU / 7`021`315 Ais WEB: 54`733 uU / 3`569`350 Ais BigScreen: 92`577 uU / 460`558 Ais
Tennis Laver Cup Sunday 22.9.19
Mobile: 121`271 uU / 12`185`111 Ais WEB: 70`928 uU / 5`681`102 Ais BigScreen: 115`456 uU / 1`641`477 Ais
Fussball Europa League Wednesday 18.9.19
Mobile: 105`243 uU / 9`855`989 Ais WEB: 61`451 uU / 4`589`373 Ais BigScreen: 101`930 uU / 1`108`826 Ais
No Event Friday 9.8.19 Wimbledon Final Sunday 14.7.19
Mobile: 139`742 uU / 9`762`016 Ais WEB: 72`418 uU / 4`328`788 Ais BigScreen: 108`341 uU / 727`899 Ais
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Special Formats
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Display / Desktop & Tablet
Branding Day
Exclusive Branding around the Live stream Direct bookings and Programmatic Guaranteed Image or Rich Media Size Desktop 1800x1200 Size Tablet 2200x1025 Size Prestitial 786x1024 & 320x480
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Branded-Channel
Two different kind of Branded Channel Preferred placement under the top 20 channels With a click on the Logo your short videos are playing in endless loop Ask for special technical specifications
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B2C Promos
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B2C-Promos Zattoo
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B2C Newsletter-Promo, incl. Landingpage. Sent to 134.107 users. Opening rate: 26.7% Click rate: 2.7% Universal promoted her new movie Pets 2 and our useres coult win a special goddie bag and a cinema voucher
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B2C-Promos Partner
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Zweifel Chips made a special competition on her 60th
- anniversary. Customer could win a voucher for a
Zattoo Premium Account ask for special technical specifications
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Targeting Options
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Socio io Dem emograp raphic ic Age Gender Language
Targeting Options
TV V based ed Int nteres erests ts Channel Content Category Content Genre Geo eo & Dev evic ice Country (DE, CH) Device (iOS, Android Connected TV, Web, etc.) DFP P Audien ence ce Seg egments ts Interest / Behavioral Targeting
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Always on, fixed price but non guaranteed inventory + Data Targetings available
- 02. Preferred
eferred Deal eals Highest priority, guaranteed inventory and a fixed price + Data Targetings available 01.
- 01. I/O
O or PG Pre-Selected Partners that work together with Zattoo
- 03. Partn
tners ers Leftover inventory is available
- n the open market
- 04. Op
Open en Auct ctio ion
Buying Options on Zattoo
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Parts for a great personal TV Ad Experience
Top notch design, great user experience, reliable, easy to use
- 01. FA
FANT NTAST STIC C PROD RODUCT First party data through user analytics & sign in
- 03. HIG
HIGH QUAL QUALITY TARGET ETING DAT ATA Branding Day & Special Promotions
- 02. INN
NNOV OVATIVE E AD FORM FORMATS All video ad slots are always in view
- 04. TOP
OP OF OF THE HE CL CLAS ASS S VI VIEWABILITY
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Net Metrix
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NetMetrix-Audit Unique Clients Jan 2020
Unique Clients/Tsd Zattoo 842 Teleboy 367 Wilmaa 263
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App Downloads
iOS Downloads - CH
Quelle: Prioridata
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- Tech. Specs &
Price List 2020
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Tech Specs. 2020
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Tech Specs. 2020
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Pricelist Video 2020
Extra charges: Discounts Cancelation fee Targeting 10% Non Profit Discount 50% 5 days before start date 20% French Targeting 10% Agency comission 5% During the campaign 50% Branch exclusivity n.a New-Bizz 10%
Video
CPM in CHF Format Note CPM in CHF Format Note First Channel Switch AD (Preroll) 100 *.mp4 100 *.mp4 Dynamic AD Insertion 100 *.mp4 100 *.mp4 Bumper Ad n.a *.mp4 n.a *.mp4 90 95 Mix of Channel Switch and StartUp AD based on inventory Run of Video (Preroll) *.mp4 *.mp4 *.mp4 Mix of Channel Switch and StartUp AD based on inventory *.mp4 Channel Switch Ad (Preroll) 90 95
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Pricelist Display 2020
Display
CPM in CHF Format Note CPM in CHF Format Note Half Page Ad 70 *.jpg *.gif *.html5 Prestitial 70 Skyscraper *.jpg *.gif *.html5 Mobile Banner *.jpg *.gif Newsletter 100 *.jpg *.gif 100 30 *.jpg *.gif *.html5 8 70 *.jpg *.gif *.html5 *.jpg *.gif *.html5
- max. 40 sec displeyed
30 Native Ad 30 *.jpg *.gif *.html5 Medium Rectangle / TV Side Ad *.jpg *.gif *.html5
- max. 40 sec displeyed
30 Billboard *.jpg *.gif *.html5 *.jpg *.gif *.html5 Tablet only 70 Leaderboard / Mobile Billboard *.jpg *.gif *.html5 30 *.jpg *.gif *.html5 30
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Zattoo Advertising 2019 Page 39
Point of Contact
Marti tin Schlen lenke ker Head of Advertising +41 79 319 05 79 martin@zattoo.com Marga Cup Cupin in Sales Manager +41 79 709 63 51 marga@zattoo.com Timm Ber ernh nhard ardt t Programmatic Manager +41 79 896 79 82 timm@zattoo.com Manuela ela Zimmerm ermann Sales Support + 41 79 896 68 64 manuela@zattoo.com Seb ebas asti tian an Sarbin inowski Operations Manager + 49 173 3503750 sebastian@zattoo.com Evgen enia ia Marku kurt Operations Specialist + 49 170 9556255 evgenia.markurt@zattoo.com
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August 2020
Thank You
Switzerland