With Adobe Analytics & Clicktale Integration - A Windstream Case - - PowerPoint PPT Presentation

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Mar 19, 2024 292 likes •583 views

MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE With Adobe Analytics & Clicktale Integration - A Windstream Case Study May 7 th 2014 Housekeeping Send Questions via Chat /Questions Window Q&A at the end Slides will be available in

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MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE

With Adobe Analytics & Clicktale Integration - A Windstream Case Study May 7th 2014

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Send Questions via Chat /Questions Window
Q&A at the end
Slides will be available in a few days

Housekeeping

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Presenters

Simon Harris Business Development Manager at Clicktale Jeffrey Franzetti Senior Consultant-Interactive Marketing at Windstream

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Understanding Digital Customer Experience About ClickTale Adobe Analytics & Clicktale Integration Jeffrey Franzetti - Windstream Case Study Conclusion: Creating a Revenue-Winning Customer Experience Q&A

Agenda

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What does it take to optimize digital Customer Experience?

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How Do We Optimize Digital Customer Experience?

Quantitative Analysis (Pathing) Qualitative Insights (Interactions)

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SaaS

Qualitative Data & Aggregation Turn More Visits into Winning Transactions Specialized Expertise

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What content is leading or distracting visitors from conversion? How do I prioritize my usability fixes? How do I build and verify A/B testing hypotheses quickly and easily? How does digital experience vary across different user segments on my website?

Clicktale Answers…

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Adobe Segments

Yael

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Adobe Analytics Segments in Clicktale

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Adobe Segments in Clicktale

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Session Recordings

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Windstream approach to validating a hypothesis prior to Clicktale & Adobe Integration

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Windstream Case Study #1

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Full Page Test resulting from validated hypothesis

Control Experiment

Test has generated significant lift in both Shopping & Engagement

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Windstream Case Study #2

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Issue resolution based on Clicktale and Adobe insights

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Digital Customer Experience is THE competitive differentor For world class DCX you need both and data To achieve a revenue winning experience you need Data and Expertise

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Case Study: British Gas leverages Adobe Analytics with Clicktale for 360° insights into consumer behaviour Presenter: David Davidoff, Clicktale’s Chief Revenue Officer When: Wednesday, May 14th, 2:30pm, Digital Analytics Track (CS Room 1)

Visit us at Adobe Summit, ICC ExCeL, London, UK - Booth #5

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