With Adobe Analytics & Clicktale Integration - A Windstream Case - PowerPoint PPT Presentation

MONETIZE YOUR DIGITAL CUSTOMER EXPERIENCE With Adobe Analytics & Clicktale Integration - A Windstream Case Study May 7 th 2014

Housekeeping • Send Questions via Chat /Questions Window • Q&A at the end • Slides will be available in a few days

Presenters Jeffrey Franzetti Senior Consultant-Interactive Marketing at Windstream Simon Harris Business Development Manager at Clicktale

Agenda Understanding Digital Customer Experience About ClickTale Adobe Analytics & Clicktale Integration Jeffrey Franzetti - Windstream Case Study Conclusion: Creating a Revenue-Winning Customer Experience Q&A

What does it take to optimize digital Customer Experience?

How Do We Optimize Digital Customer Experience? Quantitative Analysis (Pathing) Qualitative Insights (Interactions)

SaaS Turn More Visits into Winning Transactions Qualitative Data & Specialized Aggregation Expertise

Clicktale Answers… What content is leading or distracting visitors from conversion? How do I prioritize my usability fixes? How do I build and verify A/B testing hypotheses quickly and easily? How does digital experience vary across different user segments on my website?

Adobe Segments Yael

Adobe Analytics Segments in Clicktale

Adobe Segments in Clicktale

Session Recordings

Windstream approach to validating a hypothesis prior to Clicktale & Adobe Integration

Windstream Case Study #1

Full Page Test resulting from validated hypothesis Control Experiment Test has generated significant lift in both Shopping & Engagement

Windstream Case Study #2

Issue resolution based on Clicktale and Adobe insights

For world class Digital Customer To achieve a DCX you need Experience is revenue winning both THE competitive experience you need and differentor Data and Expertise data

Visit us at Adobe Summit, ICC ExCeL, London, UK - Booth #5 Case Study: British Gas leverages Adobe Analytics with Clicktale for 360° insights into consumer behaviour Presenter: David Davidoff , Clicktale’s Chief Revenue Officer When: Wednesday, May 14th, 2:30pm, Digital Analytics Track (CS Room 1)

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