FAST TRACK YOUR WEB OPTIMIZATION ROI Delivering Optimal Digital - - PowerPoint PPT Presentation

Delivering Optimal Digital Customer Experience ClickTale Webinar Presenter: Shai Tamari, Pre Sales Manager of ClickTale

FAST TRACK YOUR WEB OPTIMIZATION ROI

Who is ClickTale? Inside ClickTale ClickTale & Traditional Analytics Tools Conclusion: Creating a Revenue-Winning Customer Experience Q&A

Agenda

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ClickTale - The Leader in Enterprise Class SaaS Customer Experience Solutions

 Founded in 2006  300+ Enterprise Customers  SaaS subscription model  Specialized Professional Customer Experience Consulting

Traditional Analytics

• Between Page Data
• Clickstream Based
• Answers What

Experience Insights

• In-page Data
• Interaction Based
• Answers Why

Deliver Better Digital Customer Experience

Usability

DESIGN

UX A/B

Personalization

CUSTOMER SERVICE

Voice of customer Customer Information Social media

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BUSINESS

Funnel Reports Business Trends Web Analytics

How do you measure your Customer’s Experience today ?

A/B Testing

Inside ClickTale Analysis

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Define Business Objectives Capture the Customer Experience Creating a Revenue- Winning Customer Experience

What content is leading or distracting visitors from conversion? How do I build and verify A/B testing hypotheses quickly and easily? How do I prioritize my usability fixes? How does digital experience vary across different user segments on my website?

ClickTale CX Consultancy Answers…

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Marketing Eco-System

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Watch Session Recordings on Adobe

Watch Heatmaps in Adobe

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Adobe Segmentations

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Visualizing Segments in ClickTale

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Lenovo’s Adobe ClickTale Analysis

Ready-to-Use SaaS Solution In-depth Data Capture Integrated with Marketing Eco-System Industry- Specific Customer Experience Consultants Turn More Visits into Winning Transactions

Reveal the Visual Journey of Every Online Customer

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THANK YOU