Deep Learning For Retail And Marketing: Practical Use Cases on - PowerPoint PPT Presentation

Deep Learning For Retail And Marketing: Practical Use Cases on GPUs in the Cloud GTC, 3/28 Alexander Tsyplikhin, PhD Data Monsters

Value of Deep Learning Alexander Tsyplikhin #1 Customer Satisfaction 15 years in data science, building products. #2 Customer PhD in speech biometrics. Relevance #3 Process Improvement Security and Analytics Data Monsters Professional services in deep learning. Customer Experience NVIDIA, Amazon, Intel, Cisco, Cray. Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Relevance Value of Deep Learning #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Relevance Accuracy, Classic Business Value Machine #3 Process Improvement Learning Security and Analytics Customer Experience Sales and Marketing Amount of Data AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Automate “on steroids” Satisfaction #2 Customer Relevance Increase revenue #3 Process Improvement Reduce costs Security and Analytics Improve control Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Relevance When to Use Deep Learning #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer 1. You have lots of data Relevance #3 Process Improvement 2. High accuracy is valuable Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Identify Opportunities for Relevance #3 Process DL-based Automation Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction 1. How much you can make or save? #2 Customer Relevance 2. Is the price of error high? #3 Process Improvement Security and 3. Can you get a large dataset? Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Relevance Human-In-The-Loop #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Value of Deep Learning Deep Learning #1 Customer Satisfaction #2 Customer Relevance Retail and Marketing #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer Case #1 Satisfaction Satisfaction Customer Satisfaction: #2 Customer Relevance Support Automation #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Operator cost (text) $2,500/mo #1 Customer #1 Customer Satisfaction Satisfaction Includes hiring, training, PTO, bonuses, rent, software licenses, IT, infrastructure, AP, etc. #2 Customer Relevance #3 Process 6 minutes per request $1.5/request Improvement Security and Analytics 65 operators Customer Experience 100,000 requests/mo $2,000,000/y Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer Satisfaction Satisfaction #2 Customer Relevance #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer Satisfaction Satisfaction #2 Customer Relevance #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Dozens, Hundreds, And Thousands Of Intents Deep Learning #1 Customer #1 Customer Frequency of Requests Satisfaction Satisfaction #2 Customer Relevance Real Statistics for a Bank #3 Process 5000 conversations, 250 intents Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer FAQ Satisfaction Satisfaction different questions may have the same answer for #2 Customer all customers Relevance Personal Answers #3 Process the same requests may Improvement have different answers for different customers Security and Analytics Chain QA A sequence of interactions Customer aimed to identify and solve Experience customer’s problem Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer Satisfaction #2 Customer Relevance #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer Satisfaction Satisfaction NVIDIA K80 GPUs in AWS #2 Customer Relevance #3 Process Bidirectional LSTM with dropout Improvement Security and Analytics Hybrid Code Networks Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer #1 Customer 61% requests processed 10 times faster Satisfaction Satisfaction #2 Customer Relevance Cost reduction 58% = $1,100,000/y #3 Process Improvement Security and Analytics Higher customer satisfaction Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer Case #2 Satisfaction Customer Relevance: #2 Customer #2 Customer Relevance Relevance Clickstream-Based Segmentation #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Weak targeting based on #1 Customer Satisfaction profile information or previous purchases #2 Customer #2 Customer Relevance Relevance #3 Process Improvement Need to increase conversions and sales Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Collected all website user actions. #1 Customer Satisfaction #2 Customer #2 Customer Data was a stream of events: Relevance Relevance #3 Process Improvement Timestamp Security and Analytics Session Descriptor Customer Experience Action Descriptor Sales and Marketing AI Acceleration

Value of Deep Learning #1 Customer Satisfaction #2 Customer #2 Customer Relevance Relevance #3 Process Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration https://arxiv.org/abs/1708.01715

Value of Deep Learning #1 Customer Satisfaction #2 Customer #2 Customer Relevance Relevance #3 Process Improvement Security and Analytics Website Users Customer Experience Sales and Marketing User AI Acceleration Segmentation

Value of Deep Learning NVIDIA Tesla V100 GPUs in AWS #1 Customer Satisfaction #2 Customer #2 Customer Relevance Relevance Deep Autoencoder for segmentation #3 Process Improvement Security and Analytics Kafka, Spark, Hadoop Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Higher customer relevance #1 Customer Satisfaction #2 Customer #2 Customer Relevance Relevance Higher campaign efficiency #3 Process Improvement Security and Analytics Targeted offers Customer Experience Sales and A/B test each segment separately Marketing AI Acceleration

Value of Deep Learning #1 Customer Case #3 Satisfaction Process Improvement: #2 Customer Relevance Analytics On Video #3 Process #3 Process Improvement Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning A retail company wanted to analyze and #1 Customer Satisfaction optimize processes in physical #2 Customer Relevance #3 Process #3 Process Improvement Improvement Tracking actions based on CCTV camera Security and Analytics videos Customer Experience Sales and 100 human analysts to manually mark Marketing events AI Acceleration

Value of Deep Learning #1 Customer Satisfaction #2 Customer Relevance #3 Process #3 Process Improvement Improvement Security and Analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Hundreds of hours of unlabelled video #1 Customer Satisfaction footage #2 Customer Relevance #3 Process #3 Process Improvement Improvement Different views of objects Security and Analytics Customer Obscured by people and other objects Experience Sales and Marketing AI Acceleration

Value of Deep Learning NVIDIA Tesla V100 GPUs in AWS #1 Customer Satisfaction #2 Customer Relevance Resnet-based CNN for object detection #3 Process #3 Process Improvement Improvement Security and Analytics Domain-specific logics for analytics Customer Experience Sales and Marketing AI Acceleration

Value of Deep Learning Cost Reduction #1 Customer Satisfaction #2 Customer Relevance Instead of 100 contractors working #3 Process #3 Process Improvement Improvement for 6 months Security and Analytics Customer 5 annotators worked for 4 weeks Experience Sales and Marketing AI Acceleration