Adobe Illustrator By Amy and Rachel What is Adobe Illustrator? - PowerPoint PPT Presentation

Oct 01, 2022 •18 likes •68 views

Adobe Illustrator By Amy and Rachel What is Adobe Illustrator? Vector graphics editor Used to create logos, artwork, incorporate type Part of the Adobe Creative Suite family If Creating a Logo Pay attention to the basic

Adobe Illustrator By Amy and Rachel
What is Adobe Illustrator? ● Vector graphics editor ● Used to create logos, artwork, incorporate type ● Part of the Adobe Creative Suite family
If Creating a Logo Pay attention to the basic principles of design: ● Balance ● Emphasis ● Movement ● Pattern ● Repetition ● Proportion ● Rhythm ● Variety ● Unity (and always do your research!)
How to Design a Good Logo ● Make it timeless (don't follow the current trends) ● Planning - sketches and drafts ● Use vector graphic not rasterized images ● Do not be overly complex ● Add color last ● Fonts
Sources http://tv.adobe.com/watch/learn-illustrator-cs6/what-is- illustrator/ http://www.getty. edu/education/teachers/building_lessons/principles_design. pdf http://www.smashbrand.com/articles/10-tips-for-designing- a-great-logo/ http://www.smashingmagazine.com/2009/08/26/vital-tips- for-effective-logo-design/ http://www.smashingmagazine.com/2009/06/25/10- common-mistakes-in-logo-design/

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