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How Hibbett Sports Delivers An All-Star Digital Experience Rich Lyons, Head of DCX North America at Capgemini Bill Quinn, SVP of Digital Commerce at Hibbett Sports
Introduce yourself and your company, Hibbett Sports
Give us a brief timeline of your digital commerce evolution
In 2017 Hibbett Sports introduced its first eCommerce site. How did you measure its success?
Hibbett Sports has more than 1,000 stores. What is most important when syncing digital and physical channels?
Why do you think everyone is talking about digital transformation in 2019? How has your business seen the benefits?
How have you seen customer loyalty trends shift in the past couple of years?
What should businesses keep in mind when implementing advanced features like BOPIS and ROPIS?
How would you define customer experience?
If you could describe the 2019 Hibbett customer experience in one word, which word would you use? ?
Why do you think an investment in customer experience is essential?
What does the future of Hibbett Sports’ digital experience look like? How do you continue to optimize the site?
Q&A
Thank You!
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