WEBSITE For DEVELOPMENT TPSA Coffee SME Developed by Dario - - PowerPoint PPT Presentation

Project Executed by: Partner:

GUIDANCE FOR WEBSITE DEVELOPMENT

For TPSA Coffee SME

Developed by Dario Iezzoni, TFO Canada

General Suggestions

▪ Aim for a minimal but efficient multiplatform presence (Web,

Facebook and maybe LinkedIn and Flickr)

▪ Need to be compatible with both desktop browsers, tablet and smart

phones

▪ Keep the content as simple as possible (next slide) ▪ Aim for English texts on all platforms ▪ Prepare a Google analytic set up and ( need a training for SMEs to

use it - verify the referrals to the website coming from targeted emailing prior to trade fairs)

▪ Carefully craft and verify all content (texts, coordinates and pictures)

Web Presence Page 1 - content and pictures

▪ Who we are (type of organization, where we are from, size of organization,

specifics)

▪ Products (varieties, altitude, processes, harvest seasons, comments on next

• r present harvest including presence in international fairs)

▪ A very short history (no more than 100 words) ▪ Coordinates ▪ Certifications (use the logos) ▪ Map of the production area (not a dot on the office) ▪ Date of last update of the website ▪ Downloadable Q Grading report ▪ Buttons connecting to the SME’s other platforms (Facebook, Linkedin) ▪ 2 or 3 pictures

Page 2 - pictures gallery with notes

▪ Board members or owners ▪ Staff (keep it simple) ▪ Use of premium (if Fair Trade) ▪ Fauna and flora ▪ Spectacular sites (lake, mountains, waterfalls,

archaeology)

▪ Facilities and processing (Be extra careful not to

show faulty processes and dirty equipment)

▪ Coffee festival and other events (buyer’s visit) ▪ Presence at international fairs

Some inspiring websites

▪One of the best coffee producer web:

www.coopac.com

▪Why? :

❖"people in action" focus of the pictures. ❖Great content on the homepage. Short paragraphs punctuated

with "call to actions such as "contact us" or "click here for more detail"

▪However it has some unnecessary widgets:

❖the diorama in the upper part that doesn't adapt to all screens ❖ the quotes slider at the bottom of the page

Continued

▪ beautiful and not too many details on the coffee available:

http://www.coopac.com/crop-to-sack.html

▪ centering and italic quotes are interesting ways to

emphasize a positive selling argument.

▪ good text on description of the

farm: http://www.lamulacoffee.com/learn.html

▪interesting pictures in "see" section in above web. Please

note the very appropriate legend superimposed on the

• pictures. Don't hesitate to punctuate with cute animals.

Makes the visitor smile.

Continued

• this page for the contact info can be inspiring in a “sales” or “our coffees”

page : http://www.coopeagri.co.cr/espanol/vent_int/vi_ventas.htm

• this page presenting the different details about the coffee (you might use a

clickable link with a password protected download) : http://www.coopeagri.co.cr/espanol/prod_serv/ps_fichas_tecnicas.htm

• if you refer to a sub region, give enough details, here:

http://www.manoscampesinas.org/ingles/index.htm

▪ basic structure. not much fuss: http://www.sopacdi.org/

Not for reference

▪ (the audio clip doesn't work properly on mobile phone:

http://www.lamulacoffee.com

• first page in English for this website; too much info. should put people

instead of landscapes : http://www.manoscampesinas.org/ingles/index.htm

▪ please note that there are many empty pages even if they are

accessed when you click on the link via the right-hand side top menu button ( NOT GOOD), example here: http://www.sopacdi.org/a- propos-de-nous/notre-region/

▪ Not enough interesting way to demonstrate quality

standards/control/professionalism: http://www.manoscampesinas.org/ingles/index.htm

▪ don't just say you are certified (like

here http://www.kncutanzania.com/#!/page_Certifications), give a real life example.

• please note the unnecessary complexity of this website (ease of navigation,

amount of info, etc.) http://www.kncutanzania.com/#!/page_home

Basic structures

▪ Home ▪ About us (where you present the organization) ▪ Our coffees ▪ Certification ▪ Contact ▪ interesting use of some quotes of buyers. Can be used in a simple

page

▪ We might earn (or not) a Blog (where you might post what you post

• n the Facebook and LinkedIn pages, at least once every month)

▪ Sustainable environment