Website Redesign www.dunwoodyga.gov 11-12-13 Current Website Our - - PowerPoint PPT Presentation

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Website Redesign www.dunwoodyga.gov 11-12-13 Current Website Our - - PowerPoint PPT Presentation

Website Redesign www.dunwoodyga.gov 11-12-13 Current Website Our Primary Engagement Tool The Citys website is the first point of contact for our residents, businesses, community, and beyond Year to Date Stats: 135,314 unique


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SLIDE 1

Website Redesign

www.dunwoodyga.gov 11-12-13

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SLIDE 2

Current Website

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SLIDE 3

Our Primary Engagement Tool

 The City’s website is the first point of

contact for our residents, businesses, community, and beyond

 Year to Date Stats:

 135,314 unique visits total  13,531 unique visits per month  2, 819 unique visits per week

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Current Challenges

 “Splash” page confuses

visitors – with more than 60% visitors leaving without seeing more

 23% website visitors are

using mobile devices and

  • ur site is not a mobile-

friendly site

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Website Goals – for Users

 Easy to navigate (friendly navigation)  Efficient and timely updates  Functionality for video, photos, etc.  Supportive of online services  Integrative for social media applications  Master calendar functionality  Translation capabilities

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Additional Staff Website Goals

 Content Editor Features

 What-you-see-is-what-you-get (WYSIWYG)  Spell checker, broken link checker

 Content Management Features

 Organize and manage uploaded items  Optimize uploaded photos and graphics

 Consistent Look and Feel

 Display on all major devices and browsers  Themes and style sheets throughout website

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SLIDE 7

Procurement Process

 Advertised a Request for Information  Received and scored nine proposals  Shortlisted and interviewed four firms  Qualification scoring factors included:

 Project understanding and scope of services  Company profile and experience  Proposed content management system  Functionality questions such as navigation

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Top Four Comparison

Firm Name Average Score Total Cost Civica 381 $68,690 CivicLive 458 $32,215 CivicPlus 444 $44,127 Jesse James Creative 491 $62,060

 Qualifications were weighted more strongly than

cost, accounting for 500 of the 550 possible points

 Although price was considered as a factor, it was

  • nly one factor, accounting for 50 of the possible

550 points

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Unanimous Recommendation

 Each of the five members of the staff evaluation

committee has a slightly different perspective and focus for the website redesign but the group unanimously recommends Jesse James Creative as best meeting the project goals

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SLIDE 10

Jesse James Creative

 Municipal experience  Design and style functionality  Philosophy of “engineered serendipity”  Content Editor and Content

Management Systems

 Smooth graphic interface  Ease of use for updates and changes  Hosting and support included in proposal

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SLIDE 11

Jesse James Work Product:

Pagosa Springs, Colorado http://visitpagosasprings.com/

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Jesse James Work Product:

Edina, Minnesota http://edinamn.gov/

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Jesse James Work Product:

Cheney, Washington http://www.cityofcheney.org/

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Jesse James Work Product

UNICEF Innovation http://unicefinnovation.org

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SLIDE 15

Jesse James Work Product:

Open House New York http://ohny.org/

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Working with Jesse James

 Our new website will be:

 Easy to navigate  Designed for efficient and timely updates  Supportive of video, photo, social media,

and online services

 Master calendar functionality  Functional and compatible with all major

mobile devices and browsers

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Project Timeline

 11/12/13 – Council Discussion  12/09/13 – Council Decision  January 2014 – Project Kickoff

 Site Map Development  Wireframe Development  Page Concept Development  Content Migration

 May/June 2014 – New Website Go Live!