We WebGL Visua sualization Tools s And GPUs s For Mar arketing - - PowerPoint PPT Presentation

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We WebGL Visua sualization Tools s And GPUs s For Mar arketing - - PowerPoint PPT Presentation

Dec 28, 2023 161 likes •324 views

We WebGL Visua sualization Tools s And GPUs s For Mar arketing Of Of Robotic tics A And Automation Produ duct cts Steve Rueckhaus Digital Marketing Specialist Yaskawa America Inc. Motoman Robotics Div. BOT MEETS GL

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SLIDE 1

Steve Rueckhaus Digital Marketing Specialist Yaskawa America Inc. – Motoman Robotics Div.

We WebGL Visua sualization Tools s And GPUs s For Mar arketing Of Of Robotic tics A And Automation Produ duct cts

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SLIDE 2

“BOT” MEETS “GL”…

  • Our First WebGL Project
  • Tools Used
  • Results
  • Lessons Learned
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SLIDE 3

YASKAWA MOTOMAN

  • Yaskawa
  • 100 Years of Automation
  • 10M Servos
  • 18M Inverter Drives
  • Motoman Robotics
  • 300K Industrial Robots
  • Peripherals
  • Full Robotic Systems
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SLIDE 4

MARKETING CHALLENGES

Packaging Industry

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SLIDE 5

CUSTOMER EXPERIENCE

Real Life vs. Web

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SLIDE 6

VIRTUAL TRADESHOW BOOTH

  • Repurpose existing 3D CAD Models
  • Virtual Experience:
  • Web
  • Mobile
  • Offline
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SLIDE 7

TIME TO GET CL3VER

  • Cloud based platform to create

and publish interactive 3D presentations.

  • CL3VER Presentations offer a

new way to explore design projects or products from any angle at any time – any where.

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SLIDE 8

DEVICE AGNOSTIC

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SLIDE 9

NOT PICKY ABOUT PLATFORMS

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SLIDE 10

HOW THE SAUSAGE IS MADE

Storyboard Drawing Prep Pre- Rendering

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SLIDE 11

Staging Surfaces & Lighting Action Buttons & Overlays Publishing

IN CL3VER

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SLIDE 12

3D TOUR

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SLIDE 13

RESULTS

  • Booth Leads Nearly Doubled

From 2013 Show

  • Web Visits Continue:
  • 3X average time on site
  • 2X more pages/session
  • 50% Fewer Bounces
  • 5X higher

er conver ersion rates

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SLIDE 14

LESSONS LEARNED

  • User Experience Trumps Realism

(if you can’t have both)

  • Keep it Light, Keep it Simple
  • Establish 3D Asset Standards
  • Optimize Internal Workflow
  • Designate Resources
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SLIDE 15

FUTURE PROJECTS?

  • Interactive User

Manuals

  • Concept Drawings

for Customer Proposals

  • Robotic Motion

Simulation

  • Offline/Remote

Robot Programming

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SLIDE 16
  • Contact Me
  • steve.rueckhaus@motoman.com
  • LinkedIn: /in/steverueckhaus
  • Feedback
  • Please complete the Presenter

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