UPLOADING PRODUCTS 1 1 COVER PAGE AGENDA Why is Good Content - - PowerPoint PPT Presentation
UPLOADING PRODUCTS 1 1 COVER PAGE AGENDA Why is Good Content Necessary? Single Product Upload Product Information More Product Details Product Grouping Product Pricing & Sizes Product Images Batch
COVER PAGE
1 1
WHY IS GOOD CONTENT IMPORTANT?
▪ Why is Good Content Necessary? ▪ Single Product Upload
▪ Batch Product Upload
Results of Good Content
HIGHER SALES ▪ When customers have more information about what they are buying LESS RETURNS ▪ When customers receive products that are exactly what they had expected HAPPIER CUSTOMERS ▪ Who will make repeat purchases from you with higher loyalty
SINGLE PRODUCT UPLOAD
▪ Single Product Upload
▪ Batch Product Upload
Results of Good Content
from the size chart
sizing
sample:
Results of Good Content
drop down matches your Brand sizing. If they do match, please skip to next session.
provide size chart data file for our upload in below format: ○ File format: excel file ○ File name: ''[Brand Name] - MP - [Gender] - [Category]" ○ Categories size chart option: Shoes / Apparel / Underwear and Swimwear ○ Size conversion chart has to cover the following size systems: EU (compulsory for shoes), UK, US ○ Size system as first row (see below) ○ Size data in range format is not available in drop-down ○ Size chart must have complete sizes based on the list of sizes created in Seller Centre
To reduce unnecessary returns due to sizing error
Results of Good Content
Please make sure that information that we feed into Seller Centre when it comes to mandatory fields is correct and final => updates to mandatory fields are not possible and SKUs with missing mandatory fields will be rejected
(i.e. all mandatory fields need to be the same) across all ventures where the product will be created (e.g. same in Seller Centre HK, TW, SG, etc.)
Main Product Information
▪ Step 1: ▪ Step 2: Click on Products → Add a Product Select Primary Category for your product
Main Product Information
Mandatory fields are unchangeable. If you want to change the fields, you will need to delete the SKU and reupload with new SKU Supplier Config.
Kindly choose ONLY between the three
be rejected by QC. Product Name:
❑ Highlights details of product ❑ Identifies product type ❑ Abbreviation ❑ Product code ❑ Colour ❑ Measurements
Main Colour:
❑ Primary colour of product ❑ CAPS ❑ Brand name ❑ Abbreviation
✓ ✓ ✓
Main Product Information
Example:
Please refer to Sub Cat Type - Sub Cat Type list
Main Product Information
More Product Details
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No . Colour Family
1 Beige 2 Black 3 Blue 4 Brown 5 Gold 6 Green 7 Grey 8 Purple 9 Red 10 Orange 11 Silver 12 White 13 Yellow 14 Pink 15 Navy 16 Multi 17 N/A
Colour Family acts as a colour filter on the website to help online shoppers find their desired coloured product
More Product Details
▪ Tag “Multi” if there are THREE (3) colours or more
a) If there is ONE (1) colour in the Multi that covers most area of the product, tag it too b) But, if there are TWO (2) colours in the Multi that evenly cover the product, tag both c) However, if distribution of all colours looks more or less even, then just tag “Multi”
Black, Multi Navy, Multi Red, Multi Purple, Multi Green, Blue, Multi Red, Multi Black, Multi Red, Multi Multi Multi Multi Multi
Legend : Mandatory field : Optional field
Gender is unchangeable. If you want to change the fields, you will need to delete the SKU and reupload.
Please refer to Size System - Size System list
More Product Details
Composition ❑ State main material ❑ Add comma for more than 1 material ❑ First Words Caps ❑ Don’t include colour ❑ Abbreviation
CATEGORY REQUIRED FIELD(S) EXAMPLES Apparels Composition Polyblend Cotton Blend Accessories Material Metal Brass Shoes Upper Material Inner Material Sole Material Textile Synthetic
▪ For man-made leather products, state ‘Synthetic Leather’ ▪ For real leather products, state if it’s ‘Cow Leather’, ‘Pig Leather’ etc. Customers would want to know
If you are curating your products from suppliers, remember to check with them for the product composition / material before filling in this information.
More Product Details Legend : Mandatory field : Optional field
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Short Description
▪ 3-5 unique selling points ▪ Hyphen then space at start of each sentence ▪ Capitalise first letter of each point ▪ (Refer to image on the right for examples)
Care Label:
▪ Separate points by commas ▪ Capitalise first letter of each point ▪ No special characters – spell everything out, e.g. “Machine wash up to 30 degree Celsius”
Neckline Sleeve Material Feel Fastening Belt Pocket Pattern Shape/Fit
More Product Details
Tops / Dresses
▪ Bust Circumference x Length (Mandatory) ▪ Additional measurements are encouraged ▪ Example:
Bottoms
▪ Waist Circumference x Length (Mandatory) ▪ Additional measurements are encouraged ▪ Example:
More Product Details
ACCESSORIES
WATCH EYEWEAR BAG / WALLET
NECKLACE (WITH PENDANT) NECKLACE (NO PENDANT) / CUFFLINK / EARRING / SCARF RING
Length Height Height Width Length Width
More Product Details
▪ Grouping different colour variations of the same product design together ▪ Helps boost sales as customers can:
variety – there is a higher probability of purchase by customers
easily – customers are able to purchase other available colours should his/her first choice is out of stock
Product Grouping
BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING
▪ Step 1: Under the main Product Information tab, ensure that the Brand indicated for specific product with more than 1 colour variations is the same.
Product Grouping
BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING
▪ Step 2: Under the Group tab, enter a unique group name that can allow you to easily identify the product group
▪ Step 3: After completing all mandatory fields, finish creating product and continue to create other colour variation(s) of the same design.
Product Grouping
BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING
▪ Step 4: In subsequent creations, search for unique group name
added and grouped
Product Grouping
BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING
Product Pricing
▪ Select the size system of your product on the ‘Filter Size’ drop-down list ▪ If your product has more than 1 size variation,
▪ Select your product’s sizes from the drop-down list ▪ Sale price, Start date and End date should not be indicated
▪ Product prices will automatically be uniform across all sizes
Seller SKU
▪ Each Seller SKU must be unique for each colour variation
How to Construct Seller SKU
▪ Product Model - Product Colour - Product Size
Product Pricing
EAN / UPC / ISBN
▪ Barcode for luxury brand items
Price
▪ When deciding on price, take into account:
Quantity
▪ Keep at least 5 stocks to retail on ZALORA
Product Pricing
Image Size Needs to be EXACLTLY 762 (width) x 1100 (height). Any image that is not according to the correct size will be rejected
▪ Upload product images based on the order: Front – Side – Back – Close-up ▪ Main (First) image must be full frontal and show the whole product ▪ Visit The Seller Academy to view all ZALORA Production Guidelines
Product Images
▪ After uploading your product images, you may drag and re-arrange them,
Product Images
Image Size Needs to be EXACLTLY 762 (width) x 1100 (height). Any image that is not according to the correct size will be rejected
Image does not meet size requirements
top and bottom
Sellers can click on icons to zoom in and
required frame Image is cropped to correct size within ZALORA’s required guidelines
Product Images
Image Size Needs to be EXACLTLY 762 (width) x 1100 (height). Any image that is not according to the correct size will be rejected
Image does not meet requirements
with a wrong angle
Sellers can click on icons rotate image to the left and/or right Image is rotated to the desired and correct angle
Product Images
Image Size Needs to be EXACLTLY 762 (width) x 1100 (height). Any image that is not according to the correct size will be rejected
BATCH PRODUCT UPLOAD
▪ Why is Good Content Necessary? ▪ Single Product Upload
▪ Batch Product Upload
▪ Step1:
Click on Products → Import Products, and download relevant template based on your productcategory/categories
▪ Step2:
Fill in batchuploadcreationtemplate,thensave file
▪ Step 3:
ClickonProducts→ImportProducts
▪ Step 4:
Select“CreateNewProducts”for ImportMode
▪ Step5:
Selectcompletedfilein.xslxformandupload
▪ Step 6:
Ifyouhaveuploadedyourfilecorrectly,asuccessfulfileuploadmessagewillappear ▪ Any misalignment to template requirements will be highlighted in the error export file → To amend andre-uploadafterdeletingtheErrorandWarningcolumns
▪ Step7:
ClickonProducts→ManageImages
▪ Step8:
Uploadtherelevantimagesforeachproduct,ifyouhavenotincludedimageURLsinthetemplate Recommended: 5 images from various angles Make sure images are in high resolution and sized EXACTLY 762px (W) x 1100px (H)
via Products > Manage Images, and search for corresponding product name or SellerSKU
▪ Main (i.e. first) image must be full frontal and show the whole product in 762 (W) x 1100 (H) pixels ▪ Upload product images based on the order: Front – Side – Back – Close-up
Seller Academy
via Products > Manage Images > Mass import button
Ensure that your product images are named in this convention: ▪ [SellerSKU]_[imageposition].jpg, e.g.
Step 1: Drag and drop the images from your computer’s folder into the box Step 2:
Complete Template
Attribute Name Definition/ Guide Input Example(s) Mandatory Field
Name Your product’s name
Jewel Sweetheart Dress ✓ PrimaryCategory The deepest product category that applies to your product 945 ✓ Brand Your product’s brand name Oasis ✓ BrowseNode Additional product categories that could apply to your product 5, 94, 1075 Colour Dominant/primary colour of your product Turqoise ✓ SellerSku Unique product ID for each size
Size S: OA944AA64S Size M: OA944AA64M ✓ ParentSku To group size variations of a product together
OA944AA64S ✓ SkuSupplierConfig
THJ01-WHITE ✓ Sub Cat Type
Dresses ✓ Variation Size variation of product
XS ✓ Quantity Available quantity of product you have in inventory and wish to sell through ZALORA 10 ✓ ColorFamily Dominant/primary colour(s) of your product Blue, green, multi ✓
Complete Template
Attribute Name Definition/ Guide Input Example(s) Mandatory Field
Size System Size system that your product follows EU, UK, US, International ✓ Gender Gender /Target group Female ✓ Year Year of season (when season is indicated) 2018 ✓ (when season is indicated) Season Season of the product Spring-Summer Material Material component of each product 65% cotton, 35% polyester ✓ Description Brief description of your products highlighting its unique features, e.g. cutting, intended use, country of origin
back zipper <br>-Flare at bottom ✓ Care Label Special care instructions customers should be aware of Do not soak <br> Do not bleach <br> Flat dry ✓ Measurements Full measurements of product to understand the fit Bust circumference x Length <br>
✓ Size of model’s garment Size of the garment the model is wearing S ✓ (for apparels) Model’s body measurement Model's body measurements relevant to the product Height: 178cm, Fits UK6 ✓ (for apparels) Price Retail selling price of product listing 100 ✓ Images URLs for every single product image http://asdad.com/ewjr.pn g