UPLOADING PRODUCTS 1 1 COVER PAGE AGENDA Why is Good Content - PowerPoint PPT Presentation

UPLOADING PRODUCTS 1 1 COVER PAGE

AGENDA Why is Good Content Necessary? ▪ Single Product Upload ▪ Product Information • More Product Details • Product Grouping • Product Pricing & Sizes • Product Images • Batch Product Upload ▪ Download Template • Complete Template • Save Template • Import Template • Product Images • WHY IS GOOD CONTENT IMPORTANT?

RESULTS OF GOOD CONTENT Providing detailed and accurate product description HIGHER SALES LESS RETURNS HAPPIER CUSTOMERS ▪ Who will make repeat ▪ When customers have ▪ When customers receive purchases from you with more information about products that are exactly what they are buying what they had expected higher loyalty Results of Good Content

AGENDA Why is Good Content Necessary?? • Size Chart Upload • Single Product Upload ▪ Product Information • More Product Details • Product Grouping • Product Pricing & Sizes • Product Images • Batch Product Upload ▪ Download Template • Complete Template • Save Template • Import Template • Product Images • SINGLE PRODUCT UPLOAD

SIZE CHART UPLOAD Providing Brand-specific sizing information • Size picker is dependent on the size chart , size conversion dropdown comes from the size chart • For customer convenience during size selection and reduce returns due to sizing • Generic Chart is used if Brand does not have a chart, see below for a sample: Size picker Size chart Results of Good Content

SIZE CHART UPLOAD Providing Brand-specific sizing information ● Step 1: Check whether existing ZALORA generic size chart & PDV conversion drop down matches your Brand sizing. If they do match, please skip to next session. To reduce unnecessary returns due to sizing error ● Step 2: If existing generic sizing info does not match with your Brand, please provide size chart data file for our upload in below format: ○ File format: excel file ○ File name: ''[Brand Name] - MP - [Gender] - [Category]" ○ Categories size chart option: Shoes / Apparel / Underwear and Swimwear ○ Size conversion chart has to cover the following size systems: EU (compulsory for shoes), UK, US ○ Size system as first row (see below) ○ Size data in range format is not available in drop-down ○ Size chart must have complete sizes based on the list of sizes created in Seller Centre Results of Good Content

SIZE CHART UPLOAD Providing Brand-specific sizing information ● Step 3: Submit the excel file to Seller Help Desk via Contact Us form ● See below for a Brand-specific size picker and size chart example! Results of Good Content

PRODUCT UPLOAD Product Creation for IDS seller Mandatory Fields are properly filled in • SKU Supplier Config • Seller SKU • Sub Cat Type • Size System (for reference please refer to this table for "allowed" size system + size combination) • Gender Mandatory Fields should be final Please make sure that information that we feed into Seller Centre when it comes to mandatory fields is correct and final => updates to mandatory fields are not possible and SKUs with missing mandatory fields will be rejected Maintain information aligned (i.e. all mandatory fields need to be the same) across all ventures where the product will be created (e.g. same in Seller Centre HK, TW, SG, etc.)

SINGLE PRODUCT UPLOAD Main Product Information Step 1: Click on Products → Add a Product ▪ Step 2: Select Primary Category for your product ▪ You should select up to deepest category before clicking “Select” o e.g. Clothing > Women’s Clothing > Dresses > Casual Dresses o Main Product Information

SINGLE PRODUCT UPLOAD Main Product Information Product Name: ✓ ❑ Highlights details of product ✓ ❑ Identifies product type  ❑ Abbreviation  ❑ Product code  ❑ Colour  ❑ Measurements Kindly choose ONLY between the three option. Field chosen other than the three will be rejected by QC. Main Colour: ✓ ❑ Primary colour of product  ❑ CAPS  ❑ Brand name  ❑ Abbreviation Mandatory fields are unchangeable . If you want to change the fields, you will need to delete the SKU and reupload with new SKU Supplier Config. Main Product Information

SINGLE PRODUCT UPLOAD Sku Supplier Config – Seller SKU – Parent SKU – Sub Cat Type Example: Please refer to Sub Cat Type - Sub Cat Type list - Choose your country - Match the Sub Cat Type with the Primary Category ID Main Product Information

SINGLE PRODUCT UPLOAD Range Filter — How it is shown on website Main Product Information

SINGLE PRODUCT UPLOAD More Product Details → Colour Family Colour Family acts as a colour filter on the website to help online shoppers find their desired coloured product No . Colour Family 1 Beige 2 Black 3 Blue 4 Brown 5 Gold 6 Green 7 Grey 8 Purple 9 Red 10 Orange 11 Silver 12 White 13 Yellow 14 Pink 15 Navy 13 16 Multi 17 N/A More Product Details

SINGLE PRODUCT UPLOAD More Product Details → Colour Family Tag “ Multi ” if there are THREE (3) colours or more ▪ c) However, if distribution of a) If there is ONE (1) colour in b) But, if there are TWO (2) all colours looks more or the Multi that covers most colours in the Multi that less even, then just tag area of the product, tag it evenly cover the product, “Multi” too tag both Black, Multi Navy, Multi Green, Blue, Multi Black, Multi Multi Multi Red, Multi Purple, Multi Red, Multi Red, Multi Multi Multi More Product Details

SINGLE PRODUCT UPLOAD More Product Details: Size System, Gender, Year, Season & Material Please refer to Size System - Size System list Legend : Mandatory field : Optional field Gender is unchangeable . If you want to change the fields, you will need to delete the SKU and reupload.

SINGLE PRODUCT UPLOAD More Product Details → Material CATEGORY REQUIRED FIELD(S) EXAMPLES Composition ✓ ❑ State main material Apparels Composition Polyblend ✓ ❑ Add comma for more than 1 material Cotton Blend ✓ ❑ First Words Caps Accessories Material Metal  ❑ Don’t include colour  ❑ Abbreviation Brass Shoes Upper Material Textile If you are curating your products from suppliers, remember to check with them for the product composition / material Inner Material Synthetic before filling in this information. Sole Material For man-made leather products, state ‘Synthetic Leather’ ▪ For real leather products, state if it’s ‘Cow Leather’, ‘Pig Leather’ etc. Customers ▪ would want to know More Product Details

SINGLE PRODUCT UPLOAD More Product Details: Description, Care Label & Measurements Legend : Mandatory field : Optional field More Product Details

SINGLE PRODUCT UPLOAD More Product Details → Short Description and Care Label Short Description 3-5 unique selling points ▪ Hyphen then space at start of ▪ Material Feel each sentence Capitalise first letter of each point ▪ Neckline (Refer to image on the right for ▪ examples) Sleeve Care Label: Separate points by commas ▪ Capitalise first letter of each ▪ Belt point Fastening Pocket No special characters – spell ▪ everything out, e.g. “Machine Pattern wash up to 30 degree Celsius” Shape/Fit 18 More Product Details

SINGLE PRODUCT UPLOAD More Product Details → Measurements → Apparels Tops / Dresses Bust Circumference x Length (Mandatory) ▪ Additional measurements are encouraged ▪ Example: ▪ Bust Circumference x Length x Waist o Size S: 91cm x 82cm x 94cm o Size M: 94cm x 84cm x 98cm o Size L: 98cm x 86cm x 102cm o Bottoms Waist Circumference x Length (Mandatory) ▪ Additional measurements are encouraged ▪ Example: ▪ Waist Circumference x Length x Hips o Size S: 66cm x 75cm x 98cm o Size M: 70cm x 76cm x 100cm o Size L: 74cm x 77cm x 102cm o More Product Details

SINGLE PRODUCT UPLOAD More Product Details → Measurements → Accessories ACCESSORIES WATCH EYEWEAR BAG / WALLET Face Width x Height Frame Height x Length Length x Height x Width o o o 5cm x 3cm 4cm x 8cm 55cm x 23cm x 10cm o o o Length Height Height Width NECKLACE NECKLACE (NO PENDANT) / RING (WITH PENDANT) CUFFLINK / EARRING / SCARF Pendant Length x Width Length x Width Inner Diameter o o o 3cm x 1cm 35cm x 4cm 0mm o o o Length Width More Product Details

SINGLE PRODUCT UPLOAD Product Grouping BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING Grouping different ▪ colour variations of the same product design together Helps boost sales as ▪ customers can: Choose from a larger o variety – there is a higher probability of purchase by customers Search for an alternative o easily – customers are able to purchase other available colours should his/her first choice is out of stock Product Grouping

SINGLE PRODUCT UPLOAD Product Grouping BEAUTY PRODUCTS ARE NOT ALLOWED FOR PRODUCT GROUPING Step 1: Under the main Product Information tab, ensure that the Brand ▪ indicated for specific product with more than 1 colour variations is the same. Product Grouping