Troop Fall Product Manager Training 1 FALL 2018
Agenda • Objectives • Fall Product: What is it? • Marketing Strategies • What’s Next? o Ways to Participate o Program Dates o Online Ordering System o Proceeds & Rewards o Resources 2
Objectives • Understand your role as the TFM • Benefits for the girls and the troop • Be ready to explain the program • Describe the product line • Describe the reward line • Understand the system for entering and submitting product orders and rewards 3
The Fall Product Program 4
THE FALL PRODUCT PROGRAM What is it? • Great way for girls/troops to start their year with some serious girl power! • Girls earn rewards and troop funds for special activities and community projects. • Girls can valuable life skills. • Girls have FUN! 5
THE FALL PRODUCT PROGRAM The 5 Skills • Goal Setting • Decision Making • Money Management • People Skills • Business Ethics Footnote goes here 6
THE FALL PRODUCT PROGRAM The 5 Skills Goal Setting Girls set goals and, with their team, create a plan to reach them. This matters because girls need to know how to set and reach goals to succeed in school, on the job, and in life. Decision Making Girls decide where and when to sell products, how to market their sale, and what to do with their earnings. This matters because girls must make many decisions, big and small, in their lives. Learning this skill helps them make good ones. Footnote goes here 7
THE FALL PRODUCT PROGRAM The 5 Skills Money Management Girls develop a budget, take orders, and handle customers’ money. This matters because girls need to know how to handle money — from their lunch money to their allowance to (someday) their paycheck. People Skills Girls learn how to talk (and listen!) to their customers, as well as learning how to work as a team with other girls. This matters because it helps them do better in school (on group projects, on sports teams, and on the playground) and, later, at work. Footnote goes here 8
THE FALL PRODUCT PROGRAM The 5 Skills Business Ethics Girls act honestly and responsibly during every step of the product program. This matters because employers want to hire ethical employees — and the world needs ethical leaders in every field. Footnote goes here 9
Marketing Strategies 10
2018 Fall Product Program Training
Lead the Way! G.I.R.L. ⭐︐ Go-Getter ⭐︐ Innovator ⭐︐ Risk Taker ⭐︐ Leader
Fall Product Program Partners • Magazines + More • Nuts • Candles & Tumblers • Chocolates • Organic Veggies • Gift items Fall Product Program Dates October 1st October 21st
Fall Product Program Benefits Girls learn valuable leadership skills Troops earn start-up funds Sustains and expands programs for ALL girls!
2018 Program 2018 Program Theme Theme Service Dog Service Dog
Program Materials available online in UNIFY Troop Activity Pages Goal Chart
NEW for Fall 2018? ⭐︐ New nut products ⭐︐ New ways for customers to participate ⭐︐ Girl delivered online nut payment ⭐︐ Magazines & More ⭐︐ New online only products ⭐︐ Improved business tools ⭐︐ Fresh new online store
Girl Scout Vintage Camera Tin Mint Treasures individually wrapped with Girl Scout logo
Polar Pals Holiday Tin Caramel Treasures
Almond Butter Cups Boxed Chocolate
Buffalo Ranch Pretzel Mix Standup Resealable Bag
Hot Cajun Crunch
Girl Delivered o Girl chooses who she can/will deliver product to when sending emails o Nearby family and friends o Family she will see soon o Customer receives email Opt in not out! to order products, pay online* with credit card and then have girl deliver o Customer will still have option to order Direct Ship *Small convenience fee
More Online Choices = Growing Opportunities for Girls
Tumblers ⭐︐ All MLB teams ⭐︐ College tumblers ⭐︐ Specialty tumblers ⭐︐ Lifetime guarantee ⭐︐ Made in the USA ⭐︐ Keeps drinks hot/ cold Order $60 or more and receive FREE 24 oz $25 shipping!
Stainless Steel Tumblers ⭐︐ Double wall vacuum 30 oz ⭐︐ Insulated tumblers $25 ⭐︐ BPA-Free ⭐︐ Variety of colors Order $60 or more and receive FREE shipping!
Organic Veggies Plants grown by Fran McAllister Girl Scouts of Nassau County ⭐︐ Natural tie-in to Girl Scout Order $60 or more programs and receive FREE shipping! ⭐︐ Start your own Girl Scout garden ⭐︐ Many fun varieties available 2 for $20
Candles o Top selling candle fragrances o All candle jars have lead free wicks with larger candles double wicked to avoid tunneling o All candles are manufactured in the U.S.A. o 100% of wicking process completed by a special needs partnership in New Jersey Order $60 or more and receive FREE shipping! $25 each
Girl Scout Collectible Candle o Collectible Girl Scout candle series beginning Fall 2018 o 2018 collectible is a round 20 oz ceramic reusable container o Features Girl Scout outdoor badges Order $60 or more and receive FREE shipping! $30 each
Improved Business Tools Girl Business Cards o 15% to 25% of online sales from cards o Set of 8 printed business cards for each Girl Scout in Girl Packet o Additional printable version available on UNIFY girl dashboard, includes Girl ID with option to personalize name! New Online Store o Girl is front and center o Mobile Responsive design o More images fewer words o Shop by category or search by name o Viewable in Spanish
ALL Fall 2018 Options in Girl Packet NUTS & CANDY MAGAZINES & MORE Troop Proceeds Troop Proceeds 15% per item 15% per item
ALL Fall 2018 Options in Girl Packet NUTS & CANDY MAGAZINES & MORE Troop Proceeds Troop Proceeds • • 15% per item 15% per item • • NEW! 18% per item option for NEW! 18% per item option older girl troops for older girl troops
Easy Ways to Market & Take Orders OFFLINE Girls sell nuts/candy and magazines IN PERSON ONLINE Girls send emails to friends and family offering options to order nuts/candy, magazines and more ONLINE
Fall 2018 Order Card In Person
Gift of Caring Program o Customers can make $5 donations towards nuts for servicewoman and servicemen and USO o Now customers can make Gift of Caring purchases online! o Troops earn 15% in proceeds per item and girls earn credit towards nut recognitions; Older girl troops have the option of earning 18% in proceeds o Girls earn the Share Patch by selling 5 or more Gift of Caring items. o Girls earn the Labrador Charm by selling 10 or more Gift of Caring items.
QSP Order Forms In Person o Many orders still taken in person by girls o Girls collect money for magazines at time of order o Customer receives magazines in 8 to 10 weeks o White and yellow stay with girl o Pink copy goes to customer
NEW! Online Order Taking & Entry New System Objectives: 1 . Simplify order process to ONE site = UNIFY 2. Council driven design ongoing 3. Successful pilot - 1 1 councils participated 4. Feedback: Easy to use - Intuitive Priorities for UNIFY: o One Platform - No Bridged Software (Unify obsolete) o One Set of Data - No Transmissions & No Duplication o One Login – No Managing Multiple Logins o Fully Integrated – Online and In Person order entry site o Fully Mobile Responsive Design
Volunteer Dashboards
Same Easy Format o Same features as last year with Girl and Troop Dashboards o One new order entry section (replaces Unify order entry) o Enhanced features o More user functionality
Troop Dashboard 2018
Troop Dashboard Girl Activity • TM image and participation indicated with a • • from the girl No Ccompleted
59 Minute Quick Start SM o Troops doing the Fall Product Program st time for the 1 o Troops wanting to take goal setting to the next level o Go to girlscouts.qspgao.com/59min/ 100% Digital for Girls & Troops 1. Girls login UNIFY and click on payment link to use for their customers 2. Girls call friends and family for 59 minutes and forward the text link for payment
59 Minute Quick Start Join us and kick start your fall product program goal… • October 2 (Vernon Hills) • October 4 (Friendship Center) Be on the lookout for more information regarding this exciting event! 43 Fall Product Program
Troop Dashboard Troop Order Entry Troop Order Entry • From Manage Orders, click pencil next • in person paper orders o Total Magazine & More orders o Total Magazine & More $ o # items ordered for each nut/ candy item • All online sales will already be in UNIFY • Click Save & Continue. Will have option to update girl reward choices. • Once all orders have been entered, click Submit Troop Order
Reports SU/Troops/ Girls • Burger Menu > Reports
Girl Dashboard 2018
Girl Dashboard Email, Text, Social Media Compose Message Upload Emails Text and Social Media
Girl Dashboard Online Girl Delivered o Orders automatically show in UNIFY o No additional action needed o Orders are placed when in person orders are submitted o in person orders o Girl delivers to the customer o Do not collect money for these Opt in not out! orders o The customer paid at the time of order
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