Tie PR Agency for engaging brands. The PR Agency for engaging - - PowerPoint PPT Presentation
Tie PR Agency for engaging brands. The PR Agency for engaging brands 4 1 7 20 6 4 CONTENT PASSIONATED COMMUNITY MANAGING DATA AREAS OF EXPERTISE PRODUCERS CONSULTANTS MANAGERS PARTNERS ANALYST 24 815 ANALYSE YEARLY MEDIA
ANALYSE
YEARLY MEDIA PUBLICATIONS (PRESS, TV, RADIO, WEB)
INSTALIKES
POSTS
LIKES
POSTS
TWEETS
RETWEETS BRAND CONTENT PUBLICS RELATIONS MEASURE
AREAS OF EXPERTISE
The PR Agency for engaging brands
The time you read this slide the numbers might already have been increased....
PASSIONATED CONSULTANTS
CONTENT PRODUCERS
COMMUNITY MANAGERS
DATA ANALYST
MANAGING PARTNERS
FRENCH PUBLIC RELATIONS AGENCY
GOLD TOP COM 2016
for our #Luttilab campaign (PR category /social media animation)
ELECTED THE WORLD’S 11TH MOST DYNAMIC PR AGENCY IN 2014
By the international bible of PR, By the Homes Report
#INNOVATION #PERFORMANCE #CREATIVITY
The Agency
Engage audiences
to influence its ecosystem.
JOURNALISTS BLOGGERS OPIONS LEADERS INSTITUTIONAL EMPLOYEES ONLINE COMMUNITY CUSTOMERS PROSPECTS ETC...
#COMMITMENT
OUR MISSION
The offer of our agency is based on this conviction
OUR VISION
Analyse Brand Content Publics Relations Measure
Analyse your ecosystem to identify the engaging insight. Content producers that create commitment Commit audiences
Measure the commitment
OUR OFFERING
STAFF DEDICATED TO OUR CLIENTS
4 1 1
DATA ANALYST ADMINISTRATIVE MANAGER MANAGING PARTNERS 2 Media Relations Directors 1 Social Media Director 1 Brand Content Director
26
PASSIONATED CONSULTANTS 5 Cluster Directors 15 Media Relations Consultants 6 Community Managers
7
CONTENT PRODUCERS 1 Creation Director 1 Brand Content Consultant 2 Art Directors 2 Graphic Designer 1 Editor
Established in 1986 3 offjces : Paris - Lyon - Nantes Member of the Syntec, the union adviser in Publics Relations The sole French member of the international PR agency networks
#COMMITEDSINCE30YEARS
THE AGENCY
Close to you, so that
we are responsive and available.
Nantes
Efgective in our relationships with national media, opinion leaders and institutions thanks to our team
who are in contact with these publics. Creating links with publics in France’s three main economic regions.
THREE BASES
MONET + ASSOCIÉS hosts the fjrst incubator of start up dedicated to marketing and communication since June 2016 :
The Petits Poucets Agency.
MONET + ASSOCIÉS is sponsor of the Jeunes Pousses fund that helps young companies to start.
OUR INCUBATOR
#INNOVATION #ENTREPRENEURIAL
Analyse
ANALYSE YOUR ECOSYSTEM TO IDENTIFY THE ENGAGING INSIGHT
ONLINE PRESENCE AUDITING
Audit your digital galaxy to recommend optimizations
STRATEGIC OPINION PLANNING
Defjne how awareness is build in your market to incorporate your brand and its stakeholders
REAL-TIME MONITORING
AND IDENTIFICATION OF WEAK SIGNALS
Constantly monitor the reputation of your brand, products / services and its leaders to identify weak signals and prevent future crises
MEDIA MONITORS AND BALANCE OF THE MEDIA COVERAGE
Setting a sharp media monitoring so that you are always informed
E-REPUTATION AUDITING
Listen to the social network to analyze the reputation of your brand
INFLUENCE TRACKING
Understand your market infmuence route to optimize the spread
INSPIRATION MONITORING AND OPPORTUNITY STUDIES
Implement relevant international monitoring to detect new emerging trends in the market
ANALYSE YOUR ECOSYSTEM TO IDENTIFY THE ENGAGING INSIGHT
#INSIGHT
Brand Content
CONTENT PRODUCERS THAT CREATE COMMITMENT
VISUAL IDENTITY
Build the visual identity of your brand
Produce documents that refmect your DNA and highlight your messages: press packs, press releases, catalogues, brochures, leafmets, brandbooks, invitations
AUDIOVISUAL
Corporate fjlm, product video, viral video, web series, video press pack, audio press pack...
STORYTELLING
Tell the story of your brand
WEB
Create content that is relevant to the digital ecosystem, editorial sites, event sites, blogs, Tumbl’R, computer graphics, Facebook applications, reward social networks, newsletters...
CONTENT PRODUCERS THAT CREATE COMMITMENT
#CREATION
CONTENT ROOM
A dedicated unit composed
Designers and Community Managers, able to produce content as real to bounce on news.
Publics Relations
COMMIT AUDIENCES OF YOUR BRAND
MEDIA RELATIONS
SOCIAL MEDIA
(Facebook, Twitter, Vine, Instagram, Google+, Vimeo, Youtube, Snapchat...)
INFLUENCERS RELATIONS
EVENT
INTERNAL COMMUNICATION
CRISIS MANAGEMENT
COMMIT AUDIENCES OF YOUR BRAND
#COMMITMENT
Measure
MEASURE THE COMMITMENT OF OUR CAMPAIGNS
MEASURE THE COMMITMENT OF OUR CAMPAIGNS
#ROI
QUANTITATIVE ANALYSIS
Advertising value equivalency, total audience, impact on each public, message mention rate, number of visitors, conversation volume, number of fans, engagement rate, number of followers, viralization rate.
QUALITATIVE ANALYSIS
Tone of media coverage or conversations, gap between desired image and perceived image, analysis of mentionned messages, analysis of presence vs competitors’ presence, brand equity, group focus.
WE CREATE COMMITMENT FOR THESE BRANDS
Areas of expertise
A team of consultants expert in corporate and B2B topics: business strategy, business model presentation, leadership development, promoting areas catchment. Many business challenges that PR contribute to fuel by conveying company’s messages in major national business media, as in key specialized media titles. Without forgetting to involve individually referrers infmuencers on Twitter and LinkedIn, favorite social networks
Corporate
@Business_Monet
The Foodtech dynamism, the chiefs starifjcation, the #foodporn boom, the products testing, the food scandals, the increased of brands transparency... as many challenges or opportunities where the codes must be controlled to emerge in the world of high consumption, gastronomy and eating well. When everyone can become food critic, how to control, analyze and amplify these data fmows that will create commitment
Food
@Food_Monet
More than ever alive and moving in a context of major changes geo-economic and technological, the Lifestyle embodies a certain mode
eating, dressing, entertaining and communicating. It’s a real worldwide social Lab. The digital revolution, the emergence
and the acceleration of tourist fmows are pushing brands to rethink their offers, they share and write their story in real time. This is deep and meaningful phenomena that have to be explored in each of your speeches.
Lifestyle
@Lifestyle_Monet
The emergence of digital mom, the prescriber role
through tremendous changes and must face the emergence of massive digital media, social networks and their tools. Getting visibility for a brand, a product or a service in a such environment call for an innovative communication to be in relation with infmuencers and to a strong expertise to detect and elucidate markets trends and to have link with the best experts (paediatrician, nutritionists, child care worker…). A mutual sharing of knowledge and skills that makes this areas a center of transversal expertise dedicated to children.
Kids
@Child_Monet
PARIS 4 rue du Faubourg Montmarte, 75009 Paris
LYON 32 bis, quai Arloing 69009 Lyon
NANTES 3, rue de l’Hôtel de Ville - 44000 Nantes
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