McCanns Oatmeal Irish Heritage Ad Campaign Tie Original Tie - PDF document

McCann’s Oatmeal Irish Heritage Ad Campaign

Tie Original Tie New

Information and visuals are organized in proximity to each other. The black and antique white adds an old-fashion feel while providing great contrasts. Repetition is consistent in the colors and placement of text. Original Ad Design

Body text done in serif font as well as their marketing “big idea” which is consistent in every campaign ad. Font in varied sizes creates interest. Easy to read sans serif font with drop shadowing to create a vintage feel consistent with the Ireland Heritage theme. Original Ad Typography

Black basecolor provides color contrasts to the font and picture colors. Helps to focus the viewers eye. Black, antique whites and grey shades provide a vintage feel. The drop shadows add a dramatic feel. Monochromatic colors in differing tints adds interest and contributres to the overal campaign’s heritage theme. Original Ad Color

New Ad Design Ad is aligned on both sides of the page. The text below is over the pricture. The tractor is over the body font on the other side of the page. Content has historical references and contrasts that are consist with the ad campaign. , Information is organized in correct proximity to information and visuals.

New Ad Topography Sans serif font is consistent in color and varying sizes. Font is layered over an old-fashioned picture just as the original ad is. Drop shadows typically shouldn’t be used. However, they worked really well, so I kept them consistent with the original ad. Body text is sans serif for easier reading. Corrected from original ad. Tag line is a serif font consistent with original ad.

New Ad Color Vintage colors used, drop shadows on the large fonts consistent with the original ad were kept for the dramatic quality they provide. Monochromatic colors that are consistent with the original ad providing an old-fashioned feel consistent with the heritage theme. Striking color contrasts that draw the viewers eye to specifjc content is consistent with the original ad.

Grown in Ireland by people grown in Ireland.