BIS presentation Lecturer: Gerry McCann Student: Fahad Ijlal Nizam - - PowerPoint PPT Presentation

BIS presentation

Lecturer: Gerry McCann Student: Fahad Ijlal Nizam 2514276

Razer

• Founded by Min Liang and Robert Krakoff in 2005 (Razer,

2020)

• World-renowned gaming company famous for their

luxurious products for PC gamers.

• Upholds a motto of “For Gamers, By Gamers” which is to

ensure trust between customers and the company as they share common ground.

• In 2020, Razer is the worlds leading lifestyle brand for

gamers,

Why Razer?

• Ever since I was 5 years old, I fell in love with PC games.
• Razer was one of the first brands I picked up to increase my

performance

• Although their products are expensive, I feel like it is well

worth it as they take high priority in quality

• Even with the overpriced goods, they have become the

worlds leading lifestyle gaming company which tells you a lot .

Razer DeathAdder (Razer,2020)

Razer’s Greatest Product

• Released in 2005 and has is still being soled until

this day

• Has sold over 10million DeathAdder’s worldwide
• By far, Razer’s most successful product ever

released

Conclusion

• Razer as a company has come a long way to

be where they are today.

• Company’s should reflect on Razer’s

discipline to constantly prioritise quality of their products above all else.

• Razer’s engagement with their customers

has allowed them to make superb products.

Bibliography

• Razer.com,

(2020). Razer Deathadder Gaming Mice | Razer's Best-Selling Mouse. Available at: https://www.razer.com/campaigns/da10m (Accessed 18 May 2020).

• Razer.com, (2020). About Razer. Available at: https://www.razer.com/about-

razer?_ga=2.119664961.873819217.1590056925-768385020.1590056925 (Accessed 21 May 2020).