BIS presentation Lecturer: Gerry McCann Student: Fahad Ijlal Nizam 2514276
Razer • Founded by Min Liang and Robert Krakoff in 2005 (Razer, 2020) • World-renowned gaming company famous for their luxurious products for PC gamers. • Upholds a motto of “For Gamers, By Gamers” which is to ensure trust between customers and the company as they share common ground. • In 2020, Razer is the worlds leading lifestyle brand for gamers,
Why Razer? • Ever since I was 5 years old, I fell in love with PC games. • Razer was one of the first brands I picked up to increase my performance • Although their products are expensive, I feel like it is well worth it as they take high priority in quality • Even with the overpriced goods, they have become the worlds leading lifestyle gaming company which tells you a lot .
Razer’s Greatest Product • Released in 2005 and has is still being soled until this day • Has sold over 10million DeathAdder’s worldwide • By far, Razer’s most successful product ever released Razer DeathAdder (Razer,2020)
Conclusion • Razer as a company has come a long way to be where they are today. • Company’s should reflect on Razer’s discipline to constantly prioritise quality of their products above all else. • Razer’s engagement with their customers has allowed them to make superb products.
Bibliography • Razer.com, (2020). Razer Deathadder Gaming Mice | Razer's Best-Selling Mouse. Available at: https://www.razer.com/campaigns/da10m (Accessed 18 May 2020). • Razer.com, (2020). About Razer. Available at: https://www.razer.com/about- razer?_ga=2.119664961.873819217.1590056925-768385020.1590056925 (Accessed 21 May 2020).
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