David Higham Department of Business, Innovation and Skills A - - PowerPoint PPT Presentation

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David Higham Department of Business, Innovation and Skills A - - PowerPoint PPT Presentation

David Higham Department of Business, Innovation and Skills A Winning Edge the difference is design David Higham, Director BIS North West 29 th April 2014 Manufacturing is changing. Production and sales only part of wider value chain


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SLIDE 1

David Higham

Department of Business, Innovation and Skills

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SLIDE 2

A Winning Edge – the difference is design

David Higham, Director BIS North West

29th April 2014

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SLIDE 3

Manufacturing is changing.

Production and sales only part of wider value chain including:

  • R & D
  • Supply chain management
  • Distribution
  • Servicing
  • End of life (circular manufacturing)
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SLIDE 4

Future trends include

  • Mass personalisation(3D printing, new materials

etc.)

  • Distributed production
  • Digitalised value chains (big data, HPC,

simulation)

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SLIDE 5

Design matters more than ever:

  • Combination of creative and scientific

(October conference at Design/Science Museums)

  • Strategy and process as well as style
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SLIDE 6

Design impacts the bottom line

  • Strengthens brand
  • Differentiates product
  • Responding to consumer needs
  • Reduced cost of production
  • Ease and maintenance
  • End of life management
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SLIDE 7

Evaluation of “Designing Demand” showed for £1 invested in design:

  • > £20 increased revenues
  • > £4 in net operating product
  • > £5 in improved exports
  • Improved confidence, strategic thinking, brand

and business identity.