SLIDE 1 Five Ways to Make Your Library Facebook Page (More) Outstanding
Joe Hammes, Communications Coordinator, La Crosse Public Library
SLIDE 2
- Introduction
- The Five Takeaways
1.Making the Most of your Posts 2.Networking Socially with the Social Network (AKA “Tag! You’re it!”) 3.Creating Eventful Events Creatively 4.Expanding and Refining Your Reach with Cheap Advertising 5.Engagements and Promotions: Getting More Likes and Follows
- Questions, Answers, Sharing, Brainstorming
SLIDE 3
Introduction What’s to like about Facebook?
SLIDE 4
Introduction What’s to dislike about Facebook?
SLIDE 5
Introduction Social Media is still new, it’s constantly changing, and it’s endless…
SLIDE 6
Introduction
No wrong way! Be a pioneer.
Explore your surroundings. Stake your claim.
SLIDE 7
Making the Most of your Posts
SLIDE 8 Making the Most of your Posts
“Branding” & Purpose- A Conversation
- Who are you?
- Who is the audience?
- What are you trying to say?
- How are you saying it?
SLIDE 9
Making the Most of your Posts
Let your profile pic and your cover photo make the introduction.
SLIDE 10 Making the Most of your Posts Know your audience
- Geographic area
- Ages and Demographics
- Active library users or
“outsiders”?
SLIDE 11 Making the Most of your Posts
Post with purpose. What are you trying to say?
Circulation
Reading
Cards
SLIDE 12 Making the Most of your Posts
Post with purpose. What are you trying to say?
Attendance
Stakeholders
Your Success
SLIDE 13 Making the Most of your Posts
Post with purpose. What are you trying to say?
are fun!
are social!
are interesting!
SLIDE 14 Making the Most of your Posts
Best Practices for Being Heard Above the Noise
- Keep it short and sweet!
- No more than four lines of text
- “Ideal” range is 40-80 characters
SLIDE 15 Making the Most of your Posts
Best Practices for Being Heard Above the Noise
- Photos, photos, photos…
- f faces. Or cats. Or babies.
- Every post needs an image.
- Nothing original? Google it!
SLIDE 16
Making the Most of your Posts
Google Image Search
SLIDE 17 Making the Most of your Posts
Best Practices for Being Heard Above the Noise
SLIDE 18 Making the Most of your Posts
Best Practices for Being Heard Above the Noise
- #Hashtags
- Almost every day is now
a social media “holiday.”
SLIDE 19 Making the Most of your Posts
Best Practices for Being Heard Above the Noise
- Don’t be afraid of punctuation!
- Have a question?
That’s so cool!
SLIDE 20 Making the Most of your Posts
Timing is everything!
- Post on a schedule to keep it consistent,
frequent, and balanced.
- When is your audience paying attention?
Evenings, mornings, lunch, weekends, happy hour?
SLIDE 21
Making the Most of your Posts
Putting it altogether for a perfect* post… *perfection does not exist on social media
SLIDE 22
Making the Most of your Posts
What: We want to boost attendance for our storytimes and provide information about the new storytime schedule Audience: Parents that are infrequent library users
SLIDE 23 Making the Most of your Posts
Parents and caregivers, do your children love pirate stories? Aarrr, of course they do! We’re celebrating #TalkLikeAPirateDay with a pirate storytime. New storytimes every Wednesday at Noon! Call (555) 555-5555 or visit www.library.org for info.
SLIDE 24
Networking Socially
SLIDE 25
Networking Socially
A great way to get noticed and expand your reach on social media is by tagging community partners, media, businesses, and locations in your posts and pics. Tagging is where it’s @.
SLIDE 26 Networking Socially
Tagging lets other community groups know that you’ve posted about
tag you back and the goodwill continues to grow!
SLIDE 27 Networking Socially
Don’t let the conversation be one
page to like and comment on posts from
partners, supporters, and friends.
SLIDE 28
Creating Events
With so many online community calendars out there, posting events on Facebook should be your biggest priority. It’s the one place (online) most people (online) will be checking (online).
SLIDE 29
Creating Events
SLIDE 30
Creating Events
SLIDE 31 Creating Events
- Event Photo (16” x 9”)
- Eye catching, simple,
not too much text…
create your own using Publisher or Canva
SLIDE 32 Creating Events
- What, Where, When
- Repeating Events
- Category
- Description
SLIDE 33 Creating Events
- Keywords
- Kid Friendly
- Messaging
- Tickets/Registration
- Co-hosts
- Posting/Guest List
SLIDE 34 Creating Events
created you can share it as a post or tag it in
- ther posts.
- Post events as early as
- possible. Share a ‘Save
the Date,’ then reminders leading up to the event.
SLIDE 35 Creating Events
- Build excitement by sharing
updates, doing a poll, and posting reminders in the ‘discussion’ section of events.
- People who have responded
- r shown interest to the
event will receive these as notifications.
SLIDE 36
Facebook Ads- Give it a Boost!
SLIDE 37 Facebook Ads- Give it a Boost!
SLIDE 38 Facebook Ads- Give it a Boost!
- What’s your audience? Wide or narrow reach?
- Reach your target
audience for maximum impact
SLIDE 39 Facebook Ads- Give it a Boost!
- Target audience: Gender, Age, Location
SLIDE 40 Facebook Ads- Give it a Boost!
- Detailed Targeting: Demographics, Interests, Behaviors
SLIDE 41 Facebook Ads- Give it a Boost!
- Detailed Targeting: Potential Reach
SLIDE 42 Facebook Ads- Give it a Boost!
- Publishing Your Ad: Budget and Duration
SLIDE 43 Engagements and Promotions
- Everyone loves the library! You have a positive
impact on your community. Make a positive impact on Facebook!
- (Frequency x Interest) x (Timing x Luck) x (????) = Follows/Likes
- Posts, Shares/Tags, Events, Ads, and…
Interactive Elements
SLIDE 44
Engagements and Promotions
Ask an open-ended question: “Miss Dana is re-reading the Harry Potter series yet again! What’s the one book, series, or author you just can’t stop reading?”
SLIDE 45
Engagements and Promotions
Encourage guest posts, photos, reviews, videos: “Sally and her mom stopped by the library today and checked out the new ‘Paw Patrol’ video. Sally says she loves ‘Paw Patrol’ because she loves dogs and likes helping out her family and friends.”
SLIDE 46 Engagements and Promotions
Ask for support! Your current followers follow you for a
- reason. Ask them to share the love with their friends.
“Do you love your local public library? Help us grow the community and connect with other library lovers! Be sure to like and share our posts. Let’s get reading!”
SLIDE 47 Engagements and Promotions
Hold a Facebook contest
- Digital photo or art contests are fun and easy.
- Let people select the winners or finalists with
- likes. The contest entries will promote your
page for you!
SLIDE 48
Engagements and Promotions
Digital Photography Contest: “How I Spent My Summer Vacation”
SLIDE 49
Questions, Answers, Sharing, Brainstorming
Joe Hammes jhammes@lacrosselibrary.org facebook.com/lacrosselibrary
