FRIES BY RUFFA NAVA IN PARTNERSHIP WITH RESURGENT CORPORATION - - PowerPoint PPT Presentation

IN PARTNERSHIP WITH RESURGENT CORPORATION

FRENCH FRIES

BY RUFFA NAVA

EXECUTIVE SUMMARY

Ruffa Nava is a renowned model based in Iloilo City. Recently she represented the Philippines at Super Model International 2018 held in Bangkok, Thailand. She is partnering with Resurgent Corporation to give you French Fries! FRENCH FRIES is a first-of-its-kind, fast-casual kiosk specializing in offering gourmet topped fries and finger food favorites to the

• n-the-go consumer. French Fries multi-step process produces

the best crispy and well-seasoned fries. We select pre-washed grade A potatoes. For nutritional value and to enhance flavor, we leave the potato skin on. FRENCH FRIES by Ruffa Nava is fresh-cut, and twice-fried in canola oil and then tossed to eliminate any excess oil, and evenly seasoned. FRENCH FRIES offer our customers the opportunity to create their own fry order. They can dress up to taste their fries with seasonings and dips from our unique Flavor Station. We understand that customers always look for more options, and we

• ffer them the freedom to customize their fry order into

something new and delicious. Our cooking process, original menu, and Flavor Station are what clearly set us apart from the competition.

VALUE PROPOSITION

• Specializes in fried potato products
• Perfect for Filipino snack-lovers
• Franchise can be located virtually anywhere
• Popular product for all market segments
• Affordable business ownership
• Strong business, PR & marketing support

DESIGN INSPIRATION

COLLAPSABLE KIOSK FOR PHP 24,999

FRANCHISE PACKAGE

CART DESIGN FOR PHP 49,999

FRANCHISE PACKAGE (1200mm x 600 mm)

LICENSE PACKAGE

• Brand Value
• Marketing and PR
• Brand License Kit
• Franchise Kit

FRANCHISE PACKAGE

₱24,999

✓Use of Trade Name and Logo ✓Cart (2 sqm.) ✓PR & Marketing Support ✓Instruction Manual ✓Notarized Franchise Agreement ✓After Sales Support

FRANCHISE PACKAGE

✓Franchise Fee ✓Use of Trade Name & Logo ✓Equipment ✓Initial Inventory ✓Collapsible Kiosk (1200mm x 600mm) ✓Celebrity Factor ✓PR & Marketing Kit ✓Business & Training Kit ▪Franchise Training ▪Product Training ▪Inventory Management ✓Notarized Franchise Agreement ✓After Sales Support

₱49,999

FRENCH FRIES by Ruffa Nava will be introduced

using an extensive advertising with a logo to promote public identification and brand

• recognition. Online marketing through

effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Ruffa’s FRENCH FRIES will send out informational newsletters to the target market and interested parties.

MARKETING PLAN

To gain better reach and engagement, Ruffa’s

FRENCH FRIES will produce press releases for

the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.

PUBLIC RELATIONS PLAN

Products

FLAVORED FRIES French Fries n' Dips

PHP 24,999 CART ROI

PHP 49,999 CART ROI

LICENSING REQUIREMENTS

LETTER OF INTENT RESERVATION OF AGREEMENT LICENSEE INFORMATION SHEET FINANCIAL STATEMENTS

LICENSING PROCESS FLOW

1

SUBMISSION OF REQUIREMENTS

2

INFORMAL INTERVIEW WITH REVOLUTION MANAGEMENT AND EVALUATION OF REQUIREMENTS

3

SETTLEMENT OF LICENSING PACKAGE

4

DRAFTING AND SIGNING OF LICENSING AGREEMENT*

5

SALES AND OPERATION ORIENTATION AND AFTER-SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

THANK YOU!

C O N T A C T U S

inquiries@resurgentcorporation.com

F O L L O W U S O N S O C I A L M E D I A

@resurgentcorporation