SLIDE 1
McDonald's Brand
- Originated in America
- Classic brand recognition
- Largest Fast-Food chain in
the world
- Worldwide recognition
Visual Rhetorical Analysis Killer Fries By: Shelby Blaker & - - PowerPoint PPT Presentation
Visual Rhetorical Analysis Killer Fries By: Shelby Blaker & - - PowerPoint PPT Presentation
Visual Rhetorical Analysis Killer Fries By: Shelby Blaker & Charles Eichelberger McDonald's Brand Originated in America Classic brand recognition Largest Fast-Food chain in the world Worldwide recognition Killer
SLIDE 2
SLIDE 3
“Killer Fries”
- Photographed by Greg Slater
- Funded by American Heart
Association
- Plays on the viewer emotions
SLIDE 4
SLIDE 5
Image Elaboration: Overall
- Symmetrical image
- Viewer may not even notice the ad
- Simple and subtle, yet thought provoking
- Classic advertisement look
- Shocking when details are seen
SLIDE 6
Image Elaboration: Top
- Clean lines and classic look
- Bullets represent fries
- Viewer may not notice the detail
- Background is almost like a tabletop
- Represents a battlefield
SLIDE 7
Image Elaboration: Bottom
- Small lettering at the bottom for AHA
- How deadly is your diet?
- Battle against Heart disease
- Refers to fries as bullets
- Makes viewer reflect on their own diet
SLIDE 8
American Heart Association Facts
- According to a 2015 American Heart Association study more than 400,000
deaths per year are linked to unhealthy diets
- Approximately 222,000 of those deaths being Men
- Approximately 193,000 of those deaths being Women
- Apparent and growing problem in America
- Healthy diets need to consist of fruits and vegetables with a lot less salt
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Use of Appeal: Pathos
- Appeals to viewers emotion
concerning their diet/ overall health
- Causes the viewer to question their
diet and how it impacts not only their
- verall health, but specifically their
heart
- Invokes the emotions of concern,
guilt, and insecurity
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Use of Appeal: Ethos
- Sponsored by the American
Heart Association
- Indicates credibility within the
message being conveyed through the piece
SLIDE 11
Use of Appeal: Logos
- No visible statistics present within the actual ad
- Statistics can be found through additional research with the American Heart
Association
- Found statistics support the message conveyed within the piece
SLIDE 12
Primary Objective
- Causes the viewer to reconsider their eating habits, specifically concerning
fast food
- To inform the viewer of the danger fast food poses in correlation to
cardiovascular disease
- Persuades the viewer to possibly stop eating as much fast food to prevent
heart disease
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Overall Message
An unhealthy diet, such as one dependent upon fast food, leads to health effects, such as cardiovascular disease
- Supported by the fries being represented as bullets
- The single question asking the viewer to consider the state of their diet
- The concern of cardiovascular disease is indicated by the ad being sponsored
by the American Heart Association
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Success or Failure?
- Overall can be seen as a success
- Appeals to the viewer's emotional
concern relating to their health
- Provides a striking physical
appearance to provoke a clear response within the viewer
SLIDE 15
Works Cited
McDonalds Fries https://adsoftheworld.com/media/outdoor/mcdonalds_french_fries Bullet fries http://www.americanrhetoric.com/speeches/ronaldreaganddayaddress.html American Heart Association Facts https://news.heart.org/unhealthy-diets-linked-to-more-than-400000-cardiovascular-deaths/ Background Theme https://www.123ppt.com/powerpoint_background/food/bk_food_000012_orange_display.jpg