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Building BRANDS For The Future

INVESTING IN THE FUTURE

Building BRANDS For The Future

The Company Stay Connected

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Building BRANDS For The Future

GADR Brands is an Investment company working in the Construction sector. Our expertise is mainly in Tools, Fixings, Fasteners and accessories to these products. We have developed over many years companies/brands and private label for major OEM suppliers of anchors & fixings in the Industry. We also work with smaller localised companies who work solely in their region. We manufacture products under these brands as well as make bespoke products according to our customers requirements. We also develop ourselves unique products aimed at solution based needs. We like to think like this “Your problem is our problem, we will solve it together”

Company Profile

Building BRANDS For The Future

Investment

GADR Brands invests in projects relating to the construction industry. This can be from:  Companies  Brand Development  Manufacturing Plants  Tooling, Moulds and Machinery  Quality and Certifications  Bespoke requirements

Building BRANDS For The Future

Manufacturing

GADR Brands invests in manufacturing at the core of its strategy. This can be from:  Complete manufacturing plants  Machinery  Moulds  Tooling  Testing facilities  Quality inspection processes

Building BRANDS For The Future

Certifications

GADR Brands continually invests in approvals and certifications. Some of the Authorities we work with:

Building BRANDS For The Future

Calculation Software

• German engineered software for performance calculations.
• Sold to companies who in turn offer to civil engineers and contractors.
• Fully compliant with European Approval body, ETA.

Building BRANDS For The Future

Calculation Software

DesignFiX is an universal anchor design program and will be released with the first module for the design of mechanical and chemical anchors acc. to design methods:

• ETAG 001 Annex C, ETAG 001 TR029, ACI 318-05, ACI 318-08, ACI 318-11, CSA A23.3-

04.

• OEM logo branding on intro page, user Interface & homepage
• Printout of the results using company branding
• Neutral download form for embedding into the homepage

Additional modules for rebar design, railing design and design of fixings in masonry are already in development and will be available soon.

Building BRANDS For The Future

Marketing:

• Design and marketing agency.
• Focusing on the Construction Industry Sector
• Offering web design, product literature, stand design and build
• Social Media and SEO.

Building BRANDS For The Future

Throughbolt BZP Sleeve Anchor Flange nut Drop-In Anchor Chemical Resin Stud Shield Anchor Projecting Stud Concrete Bolt – Various Types

The Products:

Metal Anchors

Building BRANDS For The Future

Option 1 – Cracked concrete Option 7 Option 7 & Part 6 Part 6 Option 1 & C1

The Products:

Metal Anchors

Fire Rated Seismic Approval

Building BRANDS For The Future

The Products:

Chemical Anchors

• Polyester Resin with Styrene 10:1

(165/300/345/380-410/825ml)

• Polyester Resin Styrene Free 10:1

(165/300/345/380-410/825ml)

• Epoxy Acrylate with Styrene 10:1

(165/300/345/380-410/825ml)

• Epoxy Acrylate Styrene Free 10:1

(165/300/345/380-410/825ml)

• NX + Resin Styrene Free 10:1

(165/300/345/380-410/825ml)

• Artic Resin Styrene Free 10:1

(165/300/345/380-410/825ml)

• Pure Epoxy 1:1

(400/600ml)

• Nexus 500 Styrene Free 3:1

(385/585/1400ml)

• Tropical Resin Styrene Free 10:1

(165/300/345/380-410/825ml)

• Winter Resin Styrene Free 10:1

(165/300/345/380-410/825ml)

Building BRANDS For The Future

The Products:

Gas and PAT Powder Actuated Gas – Steel/Concrete Gas - Wood Gas - Insulation

Building BRANDS For The Future

The Products:

Cordless Power Tools

Building BRANDS For The Future

The Products:

Corded Power Tools

Building BRANDS For The Future

The Products:

Hand Tools

Building BRANDS For The Future

The Products:

Accessories

Building BRANDS For The Future

BRANDING & POS:

Building BRANDS For The Future

Manufacturer’s Brand - OEM

Our overall strategy, in agreement with Manufacturer. Our mission is to find a KEY partner in each country that has the ability to grow the Manufacturer’s

• portfolio. This partner will have exclusivity within their nominated territory which gives them an

element of control. In turn, they appoint strategically placed dealers (re-sellers) who will also have some exclusivity in their area. This approach means competition against our own brand is kept to a minimum and this will help the dealers to maintain a reasonable margin, Development of large OEM accounts. In the countries we have after sales service in place, we will also be approaching large national accounts. Manufacturing Plant Importer/ Wholesaler (Each Country) Regional Dealer/ Shop End User

The Strategy:

Building BRANDS For The Future

Manufacturer’s Brand

Working with this strategy we are required to work with our partners, through the sales channels, to enable the manufacturer to maximise its potential in reaching the end user, therefore,

• btaining the best possible perception of our product.

Each channel requires different activities and we have tailored a program, if funds are available, to meet these individual needs. Exhibitions, Advertising, Web Site and Existing Contacts: Meeting and having contact, face to face, with potential Importers of Manufacturer’s brand Point of sales material, product literature, promotions and Dealer Days: Here we support the importer to find and satisfy the dealer network Product Demonstrations, branded giveaways, product leaflets and referrals to dealers: This is where we can help and support the dealer on job sites with end users. Of course, some of these activities overlap and can be perceived as a benefit along the complete channel of sales.

The Strategy:

Building BRANDS For The Future

IDEAS INTO REALITY