SLIDE 5 5
What I have Learned over 50 Years What DOES NOT Work What DOES Work
Trying to predict the market
It cannot be done with any
Even expert forecasters get the direction right less than half the time, which is worse than chance
Following a strategy and a process
- Assess the phase of the market
- Implement your strategy
- Follow a disciplined process based on
rules and guidelines
- As the phase of the market changes –
move through the strategy
Buying stocks whose price has risen strongly
- These have been great investments – but
for other investors
- You are investing new money at high
prices
Buying stocks whose price is low relative to value
- Price is what you pay
- Value is what you get
Pay too high a price relative to value and
- Return is likely to be low
- Risk will be higher
Speculation
Buying stocks that
- Do not make a profit
- Do not pay a dividend
- Are searching for minerals or energy
- Looking for a new cure
- Developing a new technology
- Starting a new business
Investing in them is risk capital
Investing
Buying part ownership of a business that
- Makes a profit
- Pays a dividend
- Is conservatively financed (low debt)
- Has a competitive advantage
- Has a rate of return higher than your
cost of capital
- Can be bought at a price that is low
relative to value
Guru Seeking
Beware people who explain the past as a platform to predict the future
- Any competent historian can explain the
past, but
- Prediction is the role of fortune tellers
- Facts provided are often highly selective
- Qualifications are no proof of ability –
ask to see their investment results
- No one book has all the answers
- If you do not understand the guru’s plan
deeply, you will abandon it under pressure in the market Sufi Teaching Story: “O my people! Do you want knowledge without difficulty, truth without falsehood, great attainment without effort, progress without sacrifice?” Very soon a very large crowd gathered, everyone shouting “Yes, Yes!” “Excellent!” said the mullah. “I only wanted to
- know. You may rely on me to tell you about it if I
ever discover any such thing.”
Develop your own investment plan
This involves:
- Formal investment education to a
postgraduate level
- Wide reading and study – Read a book
every month about
- Investing
- Biographies of investors or
- History of markets
Develop a written investment plan
- Requires years of experience, thought
and testing
- Writing it down will expose the gaps and
logical inconsistencies
- It is complete if, in any situation you
encounter, you can find the relevant rule
If it is not written down, stop fooling yourself that you have a complete plan and know what you are doing (Craig Foreman)