2012 HEADPHONES sounds like you. Denon History Japans oldest - - PowerPoint PPT Presentation

sounds like you.™

2012 HEADPHONES

sounds like you.™

Denon History Japan’s oldest manufacturer of audio electronics

1910: Invention of the Gramophone

1982: Digital recording technology developed that made the Compact Disc possible

Billy Joel’s “52nd Street” was the 1st commercially available CD…Pressed by Denon in Japan

Decades of Innovation & Engineering Excellence

Superb Craftsmanship, Precision Engineering and Impeccable Performance goes into every component

2010: Denon’s 100th Anniversary

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The Category is crowded and growing… ….and Confusing for Consumers

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What Do Consumers Think?

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How / Where do you use Headphones?

Listen to Music Exercising Travel When I DJ On the Go!

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“What do you think about Headphones on the market today?”

They Break easily I know I’m being marketed to Slap an artists name on it and you’ll be like everyone else

Some of the artist endorsed product doesn’t make sense

Beats is a fad.

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HOW ABOUT A DIFFERENT APPROACH?

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WE KNOW SOUND.

sounds like you.™

WE KNOW TECHNOLOGY.

sounds like you.™

WE’VE LISTENED TO OUR CUSTOMERS.

sounds like you.™

Tech Youth Market Sports / Fitness Audiophile Travel

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Your Source for a Best-in-Class Personal Listening Experience

18~30 year olds; consider themselves “audiophiles” but their definition of exceptional quality audio has accentuated bass due to the music they listen to (Techno, Trance, Drum & Bass, etc). Want to be viewed as

• trendsetters. Often

closet DJs. Fitness is a major priority, hours in the gym, cords get tangled in weights, cords ‘thump’ and make unwanted noise effects when jogging. Ear buds fall out of sweaty ears, over/on ears are heavy and

• uncomfortable. Need

their music to set the pace but don’t want to Feel their headphones Frequent travelers, long stretches in transit, a variety of noise interferences, need to pack lightly, comfort is key, ‘gadget’ oriented, wires get tangled, constantly multi- tasking (ability to seamlessly switch between listening to content/phone calls is a must. Often a closet musician him/herself, sound- quality & acoustical transparency (a Flat EQ) are a must, appreciates quality of cable and connectors, frustrated by poor sound quality of most personal audio listening experiences,

• ften uses external

amplification to get pure sound.

Target Lifestyles:

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HEADPHONES

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Sounds Like You. Fits Like You. Moves Like You.

HEADPHONES

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Designed for your Lifestyle.

sounds like you.™

KEY DIFFERENTIATING FEATURES Denon Headphones 2012

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Denon Makes Your Music Sound Better.

Sounds like you.

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Smartphone Control & Communication

Answer & Conduct Phone Calls Control your music selection, volume, etc.

Sounds like you.

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Siri-compatible Headphones

Voice Recognition Personal Digital Assistant

Sounds like you.

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Fits Like You.

We’ve studied over 4,000 pairs of ears worldwide.

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Fits like you.:

Ball&Socket Design For 360⁰ Articulation

Conforms to fit to you regardless of neck or head size

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Moves Like You. Wireless For Mobility

Travel & Exercise Long Cables for In-Home Listening

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Smartphone Applications Enhance the Experience and the Lifestyle.

Moves Like You.

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For You.

Denon Club Denon Audio Denon Sport Denon Travel

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Denon: 2012 Lineup & Road Map

Sept 2012 Artisan AH-D7100 $1299 AH-D600 $499 Over Ear AH-D400 $399 In Ear AH-C300 $249 AH-C400 $349 ANC $499 AH-W200 $179 In-Ear $149 3 Colors July 2012

Exercise Freak Globe Cruiser Music Maniac

Noise Cancelling Wireless In Ear AH-C100 $99

Urban Raver

On-Ear AH-D340 $299 AH-NC300 Wired $299 AH-NCW500SR (Silver) AH-NCW500BK (Black) AH-W150YW (Yellow) AH-W150BU (Blue) AH-W150BK (Black) Aug 2012

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Sounds like you™

Globe Cruiser Target Market

Globe Cruiser Noun \’glob ‘kru-zer\ 1. A Frequent traveler or commuter. Key Attributes: long stretches in transit, a variety of noise interferences, need to pack lightly, comfort is key, ‘gadget’ oriented, wires get tangled, constantly multi- tasking (ability to seamlessly switch between listening to content/phone calls is a must.

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Exceptionally portable, wireless, noise canceling luxury traveler’s headphone

Sounds like you™

AH-NCW500: Globe Cruiser On-Ear

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AH-NCW500: Globe Cruiser On-Ear

Blocks Out Ambient Noise Works in Passive Mode

(when connected with optional cable)

CD Audio Quality via Bluetooth Dual Integrated microphones

for phone conversation &

Integrated Amplifier Sounds like you.

The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone.

AH-NCW500SR (silver) AH-NCW500BK (Black)

Features & Specifications Subject to Change

Aug 2012 UAP: $499

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Cable and Airline Adapter Included

Control Wheel

(patent pending)

Full Control of i-Devices

Play / Pause Answer Call / Hang Up Vol + / - Siri-Compatible

Slim, easy grip design

Wireless Moves like you.

The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone.

Features & Specifications Subject to Change

Folds Flat into a case the size

• f an iPad (included)

AH-NCW500: Globe Cruiser On-Ear

sounds like you.™ Black Protein Leather with Exposed stitching Adjustable metal slider. Pentagonal-shaped ear pads

comfortable memory foam wrapped in black protein leather exposed stitching

Two Axis Articulation Fits like you.

The world’s thinnest, wireless, noise canceling, luxury traveler’s headphone.

AH-NCW500BKE2 (black) Features & Specifications Subject to Change

AH-NCW500: Globe Cruiser On-Ear

sounds like you.™

Denon Travel Suite

Launch your favorite travel applications within our app for easy use

Better Sound Quality Audio Player

Able to playback multiple audio formats in a single bound

Create custom playlists and instant queues of music for playback. Tune-In Internet Radio for internet radio enjoyment Custom EQ & EQ Presets (match Denon AVR’s)

Drag and Drop custom EQ capability allows you to translate the music to how you want to hear it

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Denon Travel Mobile Application

The World’s First integrated application suite for the Business traveler

Features & Specifications Subject to Change

Denon Travel

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Denon Globe Cruiser AH-NCW500 Bose QC3 Bose QC15 Beats Executive Sony MDR-NC500D Sennheiser MM550 MSRP $499.00 $349.00 $299.00 $399.00 $399.00 $499.00 Noise Cancellation Y (Active, Analog) Y (Active, Analog) Y (Active, Analog) Y (Active, Analog) Y (Active, Digital w/3 modes) Y (Analog) % Noise Block TBD 90% TBD 99% 90% Wireless Y (w/cord) N N N N Y Portability World’s flattest, Collapsible Fold Flat Collapsible Collapsible Collapsible Collapsible Multi-tasking Y N (optional kit) N (optional kit) Y Y Y Ear Cup Articulation 2-axis 180 degree 180 degree TBD 180 degree 180 degree Siri-Compatible Y Y N Y Integrated Controls Control Wheel N N N N Y Integrated Mic

• n ear cup

Y N N N N Y Works in Passive Mode Y N N N N Y SmartPhone Apps Y N N N N N

Globe Cruiser AH-NCW500 On-Ear Competitive Analysis

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Exceptionally portable noise canceling luxury traveler’s headphone

Sounds like you™

AH-NC300: Globe Cruiser On-Ear

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AH-NC300: Globe Cruiser On-Ear

Noise Canceling to block out external noise Rechargeable Battery provides 12 hours listening enjoyment

Works in Passive mode so the music doesn’t have to stop when your battery runs

• ut

2-Axis design for 360⁰ articulation and a perfect fit. Memory Foam, Pentagonal Shaped Ear Pads and Adjustable Headband for superior comfort and great fit. In-line remote w/microphone for superior mobility, ease of use, &

convenience.

Denon Travel Smartphone Application for productivity on the go Cable & Airline Adapter Included for in-flight use.

Noise-Canceling, Luxury Traveler’s Headphone

Sounds like you. Fits like you. Moves like you.

Features & Specifications Subject to Change

• Sept. 2012

UAP: $299

Vol + Play/Pause Answer Call/Hang up Track FW Track RW Siri -Compatible

sounds like you.™

Denon Globe Cruiser AH-NC300 Bose QC3 Bose QC15 Beats Executive Sony MDR-NC500D Sennheiser MM550 MSRP $299.00 $349.00 $299.00 $399.00 $399.00 $499.00 Noise Cancellation Y (Active, Analog) Y (Active, Analog) Y (Active, Analog) Y (Active, Analog) Y (Active, Digital w/3 modes) Y (Analog) % Noise Block TBD 90% TBD 99% 90% Wireless N N N N N Y Portability World’s flattest, Collapsible Fold Flat Collapsible Collapsible Collapsible Collapsible Multi-tasking Y N (optional kit) N (optional kit) Y Y Y Ear Cup Articulation 2-axis 180 degree 180 degree TBD 180 degree 180 degree Siri-Compatible Y Y N Y Integrated Controls N N N N N Y Integrated Mic

• n ear cup

N N N N N Y Works in Passive Mode Y N N N N Y SmartPhone Apps Y N N N N N

Globe Cruiser AN-NC300 On-Ear Competitive Analysis

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Wireless, Noise Isolating, Luxury Traveler’s Headphone.

Sounds like you™

AH-W200: Globe Cruiser In-Ear

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AH-W200: Globe Cruiser In-Ear

Integrated Amplifier & APT-X for Premium Sound, CD Quality Audio

• ver Wireless/Bluetooth

Rechargeable Battery provides 5 hours listening enjoyment Cable included for listening to music in passive mode Flexible Neckband, Articulating In-Ear design provides

superior fit

Comply™ TX-400M Foam & Silicon ear tips provide superior

fit & noise isolation (XS, S, M, L)

Wireless Connectivity, integrated controls & microphones for

superior mobility, ease of use, & convenience.

Denon Travel Smartphone Application for productivity on the go Cable & Airline Adapter Included for in-flight use.

Wireless, Noise-Isolating, Luxury Traveler’s Headphone

Sounds like you. Fits like you. Moves like you.

Features & Specifications Subject to Change

Aug 2012 UAP: $179

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AH-W200: Globe Cruiser In-Ear

Insert cable for wired use Vol + / - Control Top of Right Earpiece Play / Pause (right earpiece) Answer Call (left earpiece)

sounds like you.™

AH-W200: Globe Cruiser In-Ear

Silicon Comply™ TX-400M Foam Detachable Cable USB Micro (for charging) Airline Adapter

sounds like you.™

Denon Globe Cruiser AH-W200 Klipsch Image X5 Monster Beats Monster Beats Tour Sennheiser CXC700 Sony MDR- NC300D Audio Technica ATH-BT04NC MSRP $179.00 $249.00 $179.95 $189.95 $319.00 $299.00 $249.00 Noise Cancellation N (isolation) N (isolation ) N (isolation) N (isolation) Y (Analog) Y (Digital 3 modes) Y (Analog) Wireless Y (w/cord) N N N N N Y Multi-tasking Y N Y Y Y Y Y Integrated Controls Y (on ear) N N N Y (on dongle) Y (on dongle) Y (on dongle) Integrated Microphone Y (on ear) N N Y (cord) Y (on dongle) Y (on dongle) Y (on dongle) Siri-Compatible Y ? ? Y Y N Y Works in Passive Mode Y Y Y Y N N Y SmartPhone Apps Y N N N N N N

Globe Cruiser AH-W200 In-Ear Competitive Analysis

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Sounds like you™ Music Maniac Noun \’myu-zik ‘ma-ne-,ak\ 1. A person characterized by an inordinate or ungovernable enthusiasm for music. Key Attributes: Often a closet musician him/herself, sound-quality & acoustical transparency (a Flat EQ) are a must, appreciates quality of cable and connectors, frustrated by poor sound quality of most personal audio listening experiences, often uses external amplification to get pure sound.

Music Maniac Target Market

sounds like you.™

Sounds Like You – Denon’s Free Edge Nano-Fiber Driver

The Performance of Loudspeaker, From a small over-ear form factor.

=

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The Reference standard for Best-in-Class Personal Listening Experience. Ergonomically Perfect, Acoustically-Transparent, Studio Quality

Music Maniac Artisan Over-Ear

Sounds like you™

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sounds like you.™ sounds like you.™

Ergonomically Perfect, Acoustically-Transparent, Studio Quality

Denon’s 50mm Free Edge Nano Fiber Driver

Provides the performance of a box loudspeaker from a headphone

Tuned to a Flat EQ for Acoustic Transparency Real African Mahogany Wood Ear Cups Like a fine musical instrument, deliver

superior sound quality

Detachable Cable Connections (R&L ears) enables the Artisan to use a custom-

made cable

Memory Foam, Pentagonal Shaped Ear Pads and Adjustable Headband

for superior comfort and great fit.

Ball & Socket Ear Cup design for 360⁰ Articulation providing a perfect fit. 2 Cables Included obsessively long 10 foot cable, highly engineered for purity of

sound and an on-the-go cable with integrated remote and microphone.

Stand Included for desktop display of this work of art Denon Audio Smartphone Application The world’s first integrated application

suite designed for the Audiophile

Sounds like you. Fits like you. Moves like you.

AH-D7100: The Music Maniac Artisan Over-Ear

Features & Specifications Subject to Change

Vol + Play/Pause Answer Call/Hang up Track FW Track RW Siri-Compatible

Sept 2012 UAP: $1,299

sounds like you.™

AH-D7100: The Music Maniac Artisan – a closer look

3.5mm detachable cable connections R & L ears Mahogany Ear Cups

sounds like you.™

AH-D7100: The Music Maniac Artisan Over-Ear

sounds like you.™

Denon Music Maniac Artisan Sennheiser HD800 UltraSone Edition 10 Beyerdynamic T1 HiFiMan HE6 Grado GS1000i MSRP $1,299.00 $1,799.00 $2,749.00 $1295.00 $1199.00 $995 EQ Flat (plus digital in App) Active Flat Flat Active, Open Back Driver 50mm Free Edge 56mm Ring Driver 50mm 50mm T1 Planar Magnetic 40mm Comfort Memory Foam Aerospace Industry Material Ethiopian Sheepskin Real leather headband & velour ear pads Velvet ear pads Foam Ear Pads Ear Cup Articulation 360⁰ Ball & Socket Design 180 degree 180 degree 180 degree 180 degree 180 degree Cable (1) 10 ft cable, (1) cable w/ remote Kevlar-coated Removable 10 ft cable w/XLR Removable 6 ft cable w/1/4” Fixed 6ft cable w ¼” jacks Multi-tasking Y (w/separate cable) N N N N N SmartPhone Apps Y N N N N N Display stand Y N Y N (Aluminum box) N (Leather trimmed box) N

Music Maniac Artisan Over-Ear Competitive Analysis

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sounds like you.™

Elegant, Sophisticated, Soft yet Sculpted, Audiophile-grade

Music Maniac Over-Ear:

Sounds like you™ Sounds like you™

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Elegant, Sophisticated, Soft Yet Sculpted, Audiophile Grade

Denon’s 50mm Free Edge Nano Fiber Driver provides the

performance of a box loudspeaker from a headphone

Tuned to a Flat EQ for Acoustic Transparency Memory Foam, Pentagonal Shaped Ear Pads and Adjustable Headband for superior comfort and great fit. Ball & Socket Ear Cup design for 360⁰ Articulation providing a

perfect fit.

2 Cables Included obsessively long 10 foot cable, highly engineered for

purity of sound and an on-the-go cable with integrated remote and microphone.

Denon Audio Smartphone Application The world’s first integrated

application suite designed for the Audiophile Sounds like you. Fits like you. Moves like you.

AH-D600: The Music Maniac Over-Ear

Vol + Play/Pause Answer Call/Hang up Track FW Track RW Siri-Compatible

Features & Specifications Subject to Change

July 2012 UAP: $499

sounds like you.™

AH-D600: The Music Maniac Over-Ear – a closer look

3.5mm detachable cable connections R & L ears

sounds like you.™

AH-D600: The Music Maniac Over-Ear

*Display Stand Not Included *

sounds like you.™

Denon Music Maniac AH-D600 Sony MDR7520 Monster Beats Pro Audio Technica ATHW1000X Sennheiser HD650 B&W P5 MSRP $499.00 $499.00 $449.95 $699.99 $499.95 $299.95 EQ Flat Flat Accentuated Bass Flat Flat Flat Driver 50mm Free Edge 50mm 53mm 43mm 40mm Design Artistic Classic Aluminum Wood Ear cups Kevlar Ear cups Aluminum with Leather Ear Cup Articulation 360⁰ Ball & Socket Design 180 degree 180 degree 180 degree 180 degree 180 degree Comfort Memory Foam Memory Foam Washable Ear Cushions Flex headband Memory Foam Padded leather headband & ear pads Cable (1) 10 ft cable, (1) cable w/ remote Regular w/remote Extra Long, coiled Non-tangle Regular cable (detachable) Cable w/remote Multi-tasking Y N N N N Y SmartPhone Apps Y N N N N N

Music Maniac AH-D600 Over-Ear Competitive Analysis

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sounds like you.™

Elegant, Sophisticated, Soft yet Sculpted, Audiophile-grade

Music Maniac On-Ear:

Sounds like you™ Sounds like you™

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Elegant, Sophisticated, Soft Yet Sculpted, Audiophile Grade

40mm Driver Tuned to a Flat EQ for Acoustic Transparency Memory Foam, Pentagonal Shaped Ear Pads and Adjustable Headband for superior comfort and great fit. 2-Axis design for 360⁰ articulation and a perfect fit.

.

On-the-go cable with integrated remote and microphone. Denon Audio Smartphone Application The world’s first integrated

application suite designed for the Audiophile Sounds like you. Fits like you. Moves like you.

AH-D340: The Music Maniac On-Ear

Vol + Play/Pause Answer Call/Hang up Track FW Track RW Siri-Compatible

Features & Specifications Subject to Change

• Sept. 2012

UAP: $299

sounds like you.™

Sounds like you™

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sounds like you.™

For the Obsessive Audiophile, a Highly Machined, Dual Balanced Armature, Studio-Quality sound experience

Music Maniac In-Ear:

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sounds like you.™

For the Obsessive Audiophile, a Highly Machined, Dual Balanced Armature, Studio Quality Sound Experience

Dual Balanced Armature Drivers and Flat EQ Tuning

deliver acoustic transparency

Zinc die-cast housing for acoustic transparency and durability Silicon, Double Side Silicon, and Comply™ TX-100M Foam Ear Tips for superior comfort, great fit, noise-isolation Cable with Integrated Remote and microphone for on-the-go use Denon Audio Smartphone Application The world’s first integrated

application suite designed for the Audiophile Sounds like you. Fits like you. Moves like you.

AH-C400: The Music Maniac In Ear

Vol + Play/Pause Answer Call/Hang up Track FW Track RW Siri -Compatible

Features & Specifications Subject to Change

July 2012 UAP: $349

sounds like you.™

AH-C400: The Music Maniac In-Ear

Comply™ TX-100M Foam Double Side Silicon Silicon

sounds like you.™

Denon Music Maniac AH-C400 Monster Miles Davis Monster Turbine Pro Copper Shure SE425 Shure SE535 Sony EX700SL Klipsch Image X10 MSRP $349.00 $349.00 $399.00 $299.00 $499.00 $225.00 $349.00 EQ Flat Passive (Jazz) Flat Flat Flat Flat Bass Reflex Driver Dual BA Dual BA Triple BA Single BA Design Artistic Miles Davis Copper Multiple Colors Multiple Colors Plastic Tube-type Ear Tips for Custom Fit Y Y Y Y Y Y Y Cable Non-tangle with cord management case Tangle Free w/ Cable Mgmt 4-strand, 24k gold plated cable, tangle free w/ mgmt Detachable Tangle Free w/ Cable Mgmt Cable Flexible Tails & cable cinch Multi-tasking Y Y Y N N N Y SmartPhone Apps Y N N N N N N

Music Maniac AH-C400 In-Ear Competitive Analysis

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sounds like you.™

The World’s First Integrated Application Suite designed for the Audiophile.

Custom EQ & EQ Presets (match Denon AVR’s) drag and

drop custom EQ allows you to translate the music to how you want to hear it.

Denon Audiophile Community

Discover New Artists Update Facebook / Twitter Status on Music You Like Share Artist information

Better Sound Quality Audio Player able to playback

multiple audio formats in a single bound. Create custom playlists and instant queues of music for playback.

TuneIn Internet Radio for internet radio enjoyment.

*End User does not have to switch apps

Denon Audio Mobile Application

Features & Specifications Subject to Change

Denon Audio

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sounds like you.™

Urban Raver Noun \’er-ban ‘ra-ver\ 1. A person that is extremely enthusiastic about new types of music, including by not limited to trance, techno, house, Drum & Bass, hip hop, ambient. Key Attributes: 18~30 year olds; consider themselves “audiophiles” but their definition of exceptional quality audio has accentuated bass and treble due to the music they listen to (Techno, Trance, Drum & Bass, etc). Want to be viewed as

• trendsetters. Often closet DJs.

Urban Raver Target Market

sounds like you.™

Urban Raver Over-Ear

Sounds like you™

Contemporarily sculpted, technologically-advanced, unbeatable sound

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sounds like you.™

50mm driver & integrated amplifier or explosive sound and booming bass Rechargeable battery provides 12 hours listening enjoyment. When the

battery runs out, you can still listen to music in passive mode

Denon’s patent-pending Pentagonal shaped memory foam ear pads and adjustable headband for superior comfort and great fit. 2-Axis ear cup design for 360⁰ Articulation providing a perfect fit. Denon’s patent-pending Illuminated Control Wheel & integrated microphones for on-the-go use. Denon Club Smartphone Application the world’s first integrated application

suite designed for the younger music enthusiast. Sounds like you. Fits like you. Moves like you.

Contemporary Sculpted, Technologically Advanced and Unbeatable Sound

AH-D400: Urban Raver Over-Ear

Features & Specifications Subject to Change

July 2012 UAP: $399

sounds like you.™

AH-D400: Urban Raver Over-Ear

Audio Cable Connector USB Micro (for charging battery Powered amplifier) LED Illumination ON (Denon Patent-Pending Control Wheel)

sounds like you.™

AH-D400: Urban Raver Over-Ear

USB Charging Cable (for integrated Power Amplifier) Detachable Audio Cable (2.5mm to 3.5mm)

sounds like you.™

Denon Urban Raver AH-D400 Soul SL300 Monster Beats Pro Monster Beats HD Monster Beats Solo HD B&W P5 MSRP $399.00 $299.00 $449.95 $349.99 $229.95 $299.95 EQ Accentuated Bass & Treble Accentuated Bass and Treble Accentuated Bass Accentuated Bass Accentuated Bass Flat Driver 50 mm Design Hip Hop with Black Gloss Finish Hip Hop Aluminum Hip Hop (Plastic) Hip Hop (Plastic) Aluminum with Leather Integrated Amplifier Y Y N Y N N Integrated Controls on ear Y N N N N N Integrated Mic Y (on ear cups) N N N N N LED Illumination Y N N N N N Cable Non-tangle Non-tangle Extra Long, coiled Quadripole 4 twisted pair w/remote Regular cable w/remote Cable w/remote Multi-tasking Y Y N Y Y Y SmartPhone Apps Y N N N N N

Urban Raver AH-D400 Over-Ear Competitive Analysis:

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A bone jarring, brutally-powerful bass experience from an In-Ear headphone.

Sounds like you™

Urban Raver In-Ear

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Denon’s patent-pending Double Air Compression Driver™ technology provides powerful bass from a small form factor. Ear Stabilizer & custom ear tips included for a secure &

perfect fit. (Silicon XS, S, M, L; Double Side Silicon S, M, L; & Comply™ TX-400M Foam)

Denon patent-pending Mini Control Wheel & integrated microphones for on-the-go use. Denon Club smartphone application - the world’s first

integrated application suite designed for the younger music enthusiast.

A Bone Jarring, Brutally-powerful Bass Experience from an In-Ear Headphone.

Sounds like you. Fits like you. Moves like you.

AH-C300: Urban Raver In-Ear

Features & Specifications Subject to Change

July 2012 UAP: $249

sounds like you.™

AH-C300: Urban Raver In-Ear

Comply™ TX-400M Foam Double Side Silicon Silicon Ear Stabilizers (S, M, L)

sounds like you.™

Denon Urban Raver AH-C300 Monster Miles Davis Monster Turbine Pro Copper Monster Turbine Pro Gold Shure SE425 Sony EX700SL Klipsch Image X10

MSRP $249.00 $499.00 $399.00 $299.00 $299.00 $225.00 $349.00 Driver Config Double Air Compression Driver Single Single Single Dual BA Single Single Micro EQ Accentuated Bass w/ Dual Driver Passive (Jazz) Flat Accentuated Bass Flat Accentuate d Bass Bass Reflex Integrated Controls Y N N N N N N Design HipHop Miles Davis Copper Gold Tube-type Ear Tips for Custom Fit Y Y Y Y Y Y Y Cable Non-tangle Tangle Free 4-strand, 24k gold plated cable 4-strand, 24k gold plated cable Tangle Free Flexible Tails & cable cinch Siri Compatible Y N N N N N Multi-tasking Y N Y SmartPhone Apps Y N N N N N N

Urban Raver AH-C300 In-Ear Competitive Analysis

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Contemporarily styled, high performance in-ear headphone.

Sounds like you™

Urban Raver In Ear

sounds like you.™ sounds like you.™

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11 mm drivers professionally tuned to provide powerful bass

from a small form factor.

Custom ear tips included for a secure & perfect fit. (Silicon

XS, S, M, L & Comply™ Foam)

In-line remote & microphone for on-the-go use. Denon Club smartphone application - the world’s first

integrated application suite designed for the younger music enthusiast.

Contemporarily-Styled, High Performance In Ear Headphones

Sounds like you. Fits like you. Moves like you.

AH-C100: Urban Raver In-Ear

Features & Specifications Subject to Change

Sept 2012 UAP: $99

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sounds like you.™

LyricWiki to easily find song lyrics Urban Raver Community

Update Facebook / Twitter Status

• n Music You Like

Share Artist information Discover new Artists Track Favorite Artists

Custom EQ & EQ Presets (match Denon AVR’s) drag and drop

custom EQ capability allows you to translate the music to how you want to hear it.

Better Sound Quality Audio Player able to playback multiple audio

formats in a single bound.

Create custom playlists and instant queues of music for playback. Tune-In Internet Radio for internet radio enjoyment. End User does not have to switch apps

Integrated Application Suite designed for the younger music enthusiast. Denon Club Mobile Application Suite

Features & Specifications Subject to Change

Denon Club

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sounds like you.™

Exercise Freak Noun \’ek-ser-,siz ‘freek\ 1. A person that is passionate about sports and fitness. Key Attributes: Fitness is a major priority, hours in the gym, cords get tangled in weights, cords ‘thump’ and make unwanted noise effects when jogging. Ear buds fall out of sweaty ears, over/on ears are heavy and uncomfortable. Need their music to set the pace but don’t want to feel their headphones when working out.

Exercise Freak Target Market

sounds like you.™

Sounds like you™

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The ultimate, super-lightweight, sweat proof, wireless fitness headphones that perform the way you do.

Exercise Freak In-Ear

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sounds like you.™

Integrated Amplifier Professionally-tuned to heart-pounding bass to energize your workout. Rechargeable Battery for long workouts (7 hours). Audio Alerts for low battery status and Audible Feedback of Operation Flexible neckband, articulating in-ear design provides superior fit. Sweat-proof earpiece with built-in air cushion for extreme comfort

and ventilation

Anti-microbial ear tips reduce the build up of bacteria (XS, S, M, L). Integrated controls & microphones for on-the-go use. Denon Sport smartphone application the world’s first integrated

application suite designed for the younger music enthusiast.

Reflective backband for safe evening workouts.

The ultimate, super-lightweight, sweat proof, wireless fitness headphones that perform the way you do.

Sounds like you. Fits like you. Moves like you.

Exercise Freak In-Ear

AH-W150BU (Blue) AH-W150YW (Yellow)

Features & Specifications Subject to Change

AH-W150BK (Black) Aug 2012 UAP: $149

sounds like you.™

Exercise Freak In-Ear AH-W150BU (Blue)

Anti-microbial Silicon ear tips USB charging cable

sounds like you.™

Denon Exercise Freak AH-W150 Monster PowerBeats JayBird Freedom Motorola SE10 Sennheiser PMX680i Plantronics Back Beat 903+

MSRP $149.00 $179.95 $99.00 $99.00 $99.00 $99.00 Premium Sound Y Y N N N N Wireless Y N Y (Tether) Y N Y Integrated Controls Y N Y Y N Y Sweatproof Y Y Y N Y N Audio Alerts Y N N N N N Cable None Tangle free None None Kevlar reinforced None Multi-tasking Y Y Y Y Y Y Ear Tips for custom fit Y - antimicrobial Y - antimicrobial Y - antimicrobial Y Y - antimicrobial Y SmartPhone Apps Y N N N N N

Exercise Freak In-Ear Competitive Analysis

sounds like you.™

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GPS tracking of outdoor activities Workout Journal to keep track of your fitness goals. Online community

Update Facebook / Twitter Status on Workouts & Music You Like Share Workout Information

Tune-In Internet Radio for internet radio enjoyment.

Integrated performance enhancing mobile application suite built for the exercise freak in all of us Denon Sport Mobile Suite

Killer APP Platform

Features & Specifications Subject to Change

Denon Sport

sounds like you.™

sounds like you.™

Denon Sounds Like You Headphone Packaging

Goals for Packaging:

• Execute platform Globally – simplicity, consistency
• Color banding to represent Lifestyle approach
• Strong Call-outs on product features and Apps
• Flexible display options – peg hook or shelf

sounds like you.™

Denon: 2012 Lineup & Road Map

Sept 2012 Artisan AH-D7100 $1299 AH-D600 $499 Over Ear AH-D400 $399 In Ear AH-C300 $249 AH-C400 $349 ANC $499 AH-W200 $179 In-Ear $149 3 Colors July 2012

Exercise Freak Globe Cruiser Music Maniac

Noise Cancelling Wireless In Ear AH-C100 $99

Urban Raver

On-Ear AH-D340 $299 AH-NC300 Wired $299 AH-NCW500SR (Silver) AH-NCW500BK (Black) AH-W150YW (Yellow) AH-W150BU (Blue) AH-W150BK (Black) Aug 2012

sounds like you.™

Sounds Like You. Fits Like You. Moves Like You.