Phicous(c Systems (HK) Limited and Shenzhen Grandsun Electronics - - PowerPoint PPT Presentation

Phicous(c Systems (HK) Limited and Shenzhen Grandsun Electronics Co., Ltd.

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Founda(on : 1997 Floor Area : 52,000 m² Employees : 1800 Manufacturing : Ac2ve Noise Cancelling Headphones Stereo Headphones In-ear Headphones Bluetooth Headphones Bluetooth Portable Speakers Dolby 5.1/ 7.1 Headphones Gaming Headphones Services : Product Research and Development Electronics and Mechanical Design Quality Assurance and Control

Company Profile

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

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Comprehensive in-house Facili(es and Cer(fica(on

• ISO 9001
• ISO 14001
• QC 080000
• OHSAS18000
• Apple MFi Licensee
• Halogen Free
• 6p Control
• CE, FCC, IEC, CCC, RoHS
• C-TPAT A (Against Terrorism)
• Microso] Lync

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

Company Profile

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Intellectual Property :

§ 27 Patents, focusing on Noise Cancella2on. This IP has been tested in court against Bose. § No. 2 ANC (Ac2ve Noise Cancella2on) Patent for Headphones and Earphones in the World (No. 1 would be Bose). § We have a clear guidelines (safe arbor design) that will minimize the risk of delega2on.

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Company Profile

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Product Awards :

2016 Awards

CES 2016 Award § Best in Innova(on Awards 2016

1. The first Lightning In-Ear ANC with Ambient Awareness Headphone JBL Reflect AWARE (by: Harman Interna(onal) 2. The World’s Safest Listening Headphones AEGIS Pro (by: AEGIS/Nakamichi) 3. Superlight Hi-Fi Headphone CLEER (by: Cleer Limited) 4. Smart In-Ear Headphones with Heart Rate Monitor Smart In-Ear (by: Muzik) There are 4 out of 20 Best in Innova4on Awardee Products, helped in design collabora4on and produced at Phicous4c/ Grandsun.

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

Company Profile

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Product Awards :

2016 Awards

CES 2016 Award

§ 5 Revolu(onizing Audio Technology at CES 2016 The first built in Wi-Fi music player Headphone (by: STREAMZ) § Digital Trends Top Tech of CES 2016 (15 Awardees) Audeze Sine Headphones for audiophile sound (by: AUDEZE)

Top New Technology (TNT) @ ISE Award 2016 Dual Drive Headphone, CLEER DU (by: Cleer Limited)

2015 Awards

CES 2015 Award

3 Best of Innova2ons Awards 2 Digital Trend’s Top Tech Awards

iF 2015 Award

1 iF Award

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Company Profile

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Reliability and Environmental Test

Quality Assurance

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

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RoHS, REACH Pre-Qualifica(on and Test Incoming Quality Inspec(on

Quality Assurance

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

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IPQC and OQC Inspec(on

Quality Assurance

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Research & Development

Company Profile Quality Assurance Research & Development Manufacturing Technologies Products

Research & Development and Project Management Team increase of manpower to cater from 30 Projects to a minimum of 45 Projects.

• 1. Senior RF Engineer from Hong Kong to lead a team of RF Engineers
• 2. Project Managers: increase from 10 to 18
• 3. R&D Team: increase from 146 to 180
• 4. Investment on latest Design Equipment

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Research & Development

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RF Team

Team Manager Clerical Assistant and Translator Project Engineer Hardware Engineer Socware Engineer Mechanical Engineer Packaging Engineer Acous(c Engineer Tooling and Cable Engineer Total 1 1 3 3 9 5 18 4 3

• 46

2 1 1 3 12 6 13 3 3

• 42

3 1

• 2

4 2 8 3

• 14

34 4 1

• 2

2 2 5 2

• 14

5 1 1 5 2 7 2

• 18

6 1 1 5 2 5 2

• 16

Acous(c 1

• 2
• 7
• 10

Total Number of Staff : 180

R & D Team

Senior RF Engineer/Manager – 1 Junior RF Engineer – 1 (sta2oned at Shenzhen Office) Junior RF Engineer – 2 (sta2oned at Grandsun) Test Engineer (RF/BT) – 1 (sta2oned at Grandsun)

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Design tools

• 3D printer
• PROJET HD3500
• Soon: Sublima2on transfer
• Soon dual hardness printer

Industrial Design

Well connected ID Consultant Company

Research & Development

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Industrial Design

Ergonomic Design

Grandsun C20 / i12 “Sleep-in” earbuds with ANC iPhone 5 earbuds

Ergonomic Material

Comply TM

• Superior audio experience
• Secure fit
• Blocks noise
• So] comfort

ComHear TM

• Added durability and

an2microbial

Research & Development

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Industrial Design

Ergonomics, taken into considera2on during the design stage. Simula2on analysis of headband forces, angles and others.

Research & Development

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World leader of innova2ve analog solu2ons

– austriamicrosystems ( Graz )

High performance acous2c components supplier

– Hosiden Corpora2on

Mul2-mode 3G / 4G SOC with Digital ANR

– Qualcomm Inc.

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EE Solu(ons

Research & Development

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Dolby Digital surround sound 5.1,7.1 and 9.1 Freescale Semiconductor General purpose DSP Leading wireless audio solu2ons 2.4/5.2/5.8GHz Smart Mixed-Signal Connec2vity™ Advance Bluetooth solu2ons provider BT 3.0 / 4.0 for headphones CSR PLC High performance Bluetooth solu2ons provider for mobile communica2on Broadcom Corpora2on

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EE Solu(ons

Research & Development

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Overall experience on current products-quality, level, brands, etc.

• We iden2fied the driver ownership as a cri2cal part of headphone design and therefore has establish its
• wn driver worship to both design and produce drivers for customer such as Soul, Panasonic, Harman,

Pioneer etc. New idea, innova(on and patent, etc.

• We have the only patented ANR component on the market (ANR capsule).

we have an ongoing scoo2ng for new technologies in par2cular:

• ironless drivers
• Ultrasound transducers
• reproduc2on through modula2on

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Acous(c Design - Driver

• Brand new Anechoic chamber (Commissioned in June 2014)
• Brand new Full B&K Pulse measurement suite
• Brand new Full B&K acous2c test stand (Hats etc.)

Measurement Capabili(es

Research & Development

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NC Design Capability

Hardware Solu2ons

• Analogue
• Cost effec2ve for simple designs (feedback or

feed-forward only)

• Poor flexibility (user tunable):
• 1. ANR profile (only one available)
• 2. EQ not 100% customizable
• 3. Very high price when features are added
• 4. Size becomes an issue with complexity

Phicous2c can design Transistor level ANC circuitry or semi integrated (op-amp) or even dedicated solu2ons for ANC

• Digital: DSP
• Cost compe22ve only for complex designs

(hybrid + BT for example) but decreasing

• Excellent flexibility (user tunable):
• 1. ANR profile (several can be available)
• 2. EQ 100% customizable
• 3. Perfect match with Bluetooth (and Wi-Fi)
• 4. Easy to add features (sound enhancement ex:

surround sounds etc)

• 5. adap2ve and predic2ve NC (may raise IP concern)
• 6. Infinite flexibility can use one BOM for all system
• 7. Updatable, con2nuous improvement even a]er

the sale Our core competency is NC and we always achieve better performance than the NC hardware solution providers analogue or digital

Research & Development

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NC Design Capability

• Proprietary Op2miza2on tool for ANR filters based on

Gene2c algorithms.

• Best performance and stability are guaranty for the whole

produc2on batches.

Research & Development

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NC Design Capability

• Measurement set up (In-House Analyser and Jigs )
• Phicous2c very early recognized the ANR tuning process as a cri2cal step to

guaranty the performance and the quality of its designs. Phicous2c is using a proprietary measurement set up that insures the accuracy of the tuning. Here is a typical produc2on test jig:

Ac2ve Noise Cancella2on Measurement

Research & Development

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Hybrid ANR headphone ex: Soul Jet/Pro

• Patented feedback Noise Cancella2on (No IP concern for the customer)
• ANR 25-28dB (equivalent to 96% SPL or 98.8% energy)
• Can operate without basery
• Very high output capabili2es especially in the bass (DJs friendly)
• Audio response customizable
• Good passive asenua2on
• MFI at premium
• Possible with Digital ANR

Excellent ANR performance Unmatched Audio performance for DJs

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NC Design Capability

Research & Development

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Feedback ANR Bluetooth GAMING headphone ex: ASTRO A38

• ANR 20dB (equivalent to 90% SPL or 99% energy)
• 3 band equalizer for personal preference
• Audio response customizable to almost any EQ target
• Feedback ANR drama2cally reduces occlusion effect for best telephony

intelligibility

• CSR8645 BT chipset for best BT stability and quality
• NFC
• 5.1 digital Dolby surround
• Detachable microphone boom
• Changeable speaker tag for personal customiza2on
• Slim design on-the-ear type

Unmatched ANR performance for BT ANR headset

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NC Design Capability

Research & Development

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Flagship feedback ANR earphone

• Patented feedback Noise Cancella2on (No IP concern for the

customer)

• ANR 20dB (equivalent to 90% SPL or 99% energy)
• Feedback ANR drama2cally reduces occlusion effect for best

telephony intelligibility

• Can operate without basery
• Audio response customizable
• Very Good passive asenua2on
• MFI at premium
• Available in digital NC

Unmatched ANR performance for earphones Unmatched Audio performance Unmatched Experience for On-the-Go mul(media

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NC Design Capability

Research & Development

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Tooling Workshop

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Manufacturing

Facili(es: CNC Machine – 2 EDM Machine – 4 Grinding Machine – 5 Milling Machine – 2 Vision Measuring System – 1 Injec2on Machine – 16

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Tooling Workshop

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Manufacturing

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Upgrade on Machines

SUMITOMO, 250Ton Mul2 Shot All Electric Injec2on machine. (October 2015 - 1 unit) ACCRETECH (Tokyo Seimitsu), High Precision 3D measuring machine. (November 2015 – 1 unit) SODICK EDM, Linear Motor Driven Precision Wire-Cut EDM (February 2016 – 2 units) FANUC, 100Ton High Performance, high- reliability and high-produc2vity electric injec2on molding machine. (March 2016 – 2 units)

Tooling Workshop

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Manufacturing

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FANUC, 180Ton High Performance, high- reliability and high-produc2vity electric injec2on molding machine. (March 2016 – 1 unit) YUSHIN, 4 units of Traverse axis air-driven take-out robots. (March 2016 – 4 units) MAKINO EDM, Ultra (April 2016 – 2 units) MAKINO CNC, 5-Axis Hard Milling ver2cal machining center (April 2016 – 1 unit).

Upgrade on Machines

Automa(on Socware. (June 2016)

Tooling Workshop

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Manufacturing

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MAKINO CNC, 5-Axis Hard Milling ver2cal machining center (September 2016 – 1 unit). MAKINO EDM, Ultra (October 2016 – 2 units)

Upgrade on Machines

EROWA, Automa2on So]ware (December 2016). ACCRETECH (Tokyo Seimitsu), High Precision 3D measuring machine. (July 2016 – 1 unit) EROWA, Robot System Linear ERSL (December 2016 – 1 Line).

Cable Workshop

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There are 63 molding/injec2on machines and 27 cable assembly lines.

Manufacturing

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SMT Lines

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2 Lines of High Performance YAMAHA SMT Machines suitable for Bluetooth Modules

Driver Lines

Smallest Driver in produc2on is 5.8mm in diameter.

Manufacturing

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Assembly Lines

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Bluetooth In-Ear Headphones On-Ear Headphones Bluetooth On-Ear Headphones There are a total of 37 assembly and packaging lines. ANC On-Ear Headphones

Manufacturing

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Technologies

Integrated Biosensor Technology

• The biosensor solu2ons capture, quan2fy and

reveal detailed performance metrics for the body and mind.

• Biosensor for body. All delivering heart-health

insights within new, innova2ve applica2ons

• Biosensor for mind. Monitor the mind’s ac2vity

and understand its poten2al for learning and driving human achievement.

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Technologies

Integrated Biosensor Technology

• In-ear heart-rate monitoring
• An intrinsic, reliable and care-free solu2on for heart-rate monitoring
• Industrializa2on ready
• Suitable for earphones and wireless Bluetooth headset
• Combine with ULP wireless to associate with smart-phone and cloud
• HRM technology
• By combining, innova2ve mechanical design, powerful digital signal processing

technologies, cuung-edge data acquisi2on technology and reflectance pulsing technology used in pulse oximeter. The technology captures user’s heart-rate during mo2on in a way that other technologies cannot, and offer an unique and nice user experience.

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Technologies

Integrated Biosensor Transmission

• Very Low power Near filed RF communica2on protocol
• Up to 15 devices
• Mul2ple data streams with programmable throughput
• Ultra-low-power opera2on
• 1 acknowledged data stream of 64 kbit/s: < 0.9 mA
• So]ware development kit

HUMAN BODY COMPATIBILITY NFMI goes through human body 2ssue with very low loss APPLICATIONS

• Sports and fitness
• Health monitoring, with sensors in or on the body

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Technologies

Integrated Biosensor Transmission

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Using the Human body as a wire! Human Body Communica2on VS Bluetooth: Advantages:

• Convenience. Just need touch each other, while BT

need pairing.

• Security. Especially when user makes a phone call.
• Flexible. Can be used in different environment.

Disadvantages:

• Need touch, otherwise signal can not be transmised.
• Technology is under development.

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Technologies

Ironless Driver

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Compression in dB This directly translates into Bass response improvements It can be seen that even at high SPL the THD of the Ironless driver equals that of a the amplifier in the midrange region (0.06%) and about 3 2mes beser than a regular driver across the board. Ironless drivers are already in advance stage with the expected results below in terms of THD.

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Products

Bluetooth In-Ear Buds

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Ø All integrated in the ear piece with cable for le] to right connec2on Ø Heart Rate Monitor to be added

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Products

Bluetooth On-Ear Headphones

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Ø CSR 8670 Ø NFC Ø ANC Ø Gaming (low latency) Ø Enhanced communica2on

Ø CSR 8670 Ø High end material finish Ø Touch control Ø NFC

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Products

True Wireless

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Main Features: Ø Touch Func2on Right side : Volume Up + / Down - Incoming Calls Answer and Drop Le] side : Music FWD / RWD, Play / Pause Ø Bluetooth IC: CSR8670 Ø Basery: Varta CP1254 Ø Play 2me: 2.5 to 3 hours Ø Basery charging Ø Combina2on of storage case and contact charging

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Products

Wired In-Ear Headphones

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Situa2onal aware Adjustable noise cancella2on No basery required Lightning / USB / Micro USB / 3.5mm Secure fit Improved ergonomic earpiece

Easy to clean and use Water resistant

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Products

Shoo2ng Range Headphones

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We developed Advanced Digital Signal Processing, Microphone array technology, ergonomic fit and comfort so you can focus your asen2on on shoo2ng while we protect your hearing. The headphone could amplify voice and other transient sounds if user want to increase the volume from different distance, and allow user adjustment of the level of noise reduc2on for unwanted steady state noise.

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Products

Premium Headphones

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Ø Premium housing finishing Ø Excellent sound quality

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Products

Gaming Headphones

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Ac(ve gaming headphone Superior Fit & Finish MixAmps of 4 different EQ modes made for gaming/ media. Multi-system Compatibility (Xbox, PS, PC, Mobile) Dolby Digital 7.1 Swappable Cable System Wireless gaming headphone 5.8GHz wireless techology Dolby Digital 7.1 Superior fit & finish MixAmps of 4 different EQ modes made for gaming/ media. Multi-system Compatibility (Xbox, PS, PC, Mobile)

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Products

AV Headphones

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Ø Excellent sound quality Ø Ac2ve noise cancella2on Ø Bluetooth CSR8670 Ø NFC to quick connect Ø Auto music play Ø Touch control UX Ø USB Plug & Play Ø iOS and Android app control

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Products

Connected Headphones (GSM+WIFI)

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A new kind of terminal: Music terminal User account directly shakes hand with the service provider and no need for the handset anymore. It can connect directly to the cloud to stream content from Spo(fy, Pandora, QQ music etc. Integra2on in the ecosystem :

• Can replace handset (vocal and gesture command

recogni2on etc. will be built in)

• It can broadcast adver2sing based on loca2on through

triangula2on (AGPS) to asract the user to a certain event

• The device can be part of a data-plan from one of

content provider (Spo2fy) like regular handsets

• VOIP can be used even if no tradi2onal voice plan is

asached (skype etc.)

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Products

Limitless Music

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• World first Auro 3D compliant
• Psychoacous2c volume control
• Auto EQ for personalized and op2mized

audio response (Audyssey)

• Firmware upgradable
• Liquid Surround Driver
• Beryllium / DLC (diamond) Diaphragm
• Molded Aluminum/stone housing
• High End Digital NC
• Wi-Fi / 4G capable via Android
• ECG sensors for Health monitoring
• integrated subwoofer (Hap2c feedback)

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Products

BT Speakers and Hometheater

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• Home theater in a BAR
• Bluetooth
• XLMax driver
• DSP for psychoacous2c EQ
• Firmware upgradable
• World first Auro 3D compliant
• New EQ with feedforward reduc2on of THD

and extended dynamic range (higher max SPL in the bass region, Audyssey)

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THANK YOU!