Building powerful brands Athens M konos Qatar D bai Building - - PowerPoint PPT Presentation

Building powerful brands Athens M konos Qatar D bai

Building powerful brands Building powerful brands

Building powerful brands

Standout is a Greek Integrated Communication Strategy agency.

We are The company was established in 2002 by Claudia Mouroutis having already 12 years of experience in executive positions at multinational communication and advertising

• agencies. Specialized in designing exclusive

communication strategies for brands and corporations.

Building powerful brands

We offer

Through holistic methodology and multidimensional perception.

Building powerful brands

The product The service The company

Build the brand strategy & brand communication platform Our purpose Achieve business objectives Create a substantial & distinctive brand image

Building powerful brands

Our collaboration

• ffers you

Integrated Communication Strategy

Establish the brand image and building the brand reputation Save time and budget Follow up business objectives on a daily bases

Proven added value secured

Building powerful brands

How?

By elaborating and defining exclusive communication strategies strongly focused on building dynamic icon brands methodology.

Building powerful brands

Strategy and Creativity Our creative work always meets the set objective and builds up the desired brand’s image. The design and the development of every creative work is the imprint of the brand’s strategy through words and images.

Building powerful brands

Strategy and Social Media

Create clients – fans

The Social Media offer the opportunity to create and disseminate exclusive information for our brands. Nowadays the brand’s communication platform together with the strategically planned exposure become the cornerstone

• f a successful development.

Building powerful brands

Strategy and Social Media

Establishment of our brand’s exclusive story telling Strategic content management

Building powerful brands

The woman behind the company Our clients benefit by having direct access, personal communication and guidance by Claudia Mouroutis. Claudia is responsible for studying, elaborating, designing and finally defining the perfect brand strategy for every single product or services. Organizing and coordinating the implementation of the communication projects. Supervising and securing initial objectives.

Building powerful brands

The woman behind the company From 2002 till now In 2002 Claudia established STANDOUT driven by her passion to design outstanding brand strategies and her purpose to strongly support Greek business to build their powerful brands. With an experience more than 24 years in planning marketing communication strategy. From 1990 to 2001 worked holding executive positions in multinational advertising agencies: JWT Athens, DDB NEEDHAM Athens, LEON & PARTNERS and THINK TANK.

Building powerful brands

global brands portfolio

Building powerful brands

local brands portfolio

Building powerful brands

local brands portfolio

Building powerful brands

Participation in awards

2009: Packaging Award for the Greek agricultural

• rganic products VINOLIO CRETA.

2009: 1st Packaging Prize for the Greek extra virgin

• live oil GEORGES.

2006: «YEAR OF OLIVE OIL & OLIVE – CONTEST FOR THE BEST OLIVE OIL PACKAGING» GREEK MINISTRY OF DEVELOPMENT : 3rd Packaging Prize for the extra virgin olive oil ELAIO. «ERMIS GREEK ADVERTISING AWARDS» 1997: Award for the tv commercial «THE INSURANCE» SUBARU MOTORS HELLAS –SUBARU IMPREZA. «ERMIS GREEK ADVERTISING AWARDS» 1997: Award for the print campaign «ALPHA CORPORATE BANK LOANS – ALPHA BANK». «ERMIS AWARDS GREEK ADVERTISING» 1995: Award for the tv commercial «TURTLE» ALPHABANK – LOANS FOR RESIDENCE».

Building powerful brands

Our Philosophy

Authenticity is in our nature.

A powerful brand has to build its own imprint.

Building powerful brands

Our Values

Originality

Enthusiasm

Sustainable

Consistency

Truth

Strategy

Development

Building powerful brands

Our Tools

Analysis and synthesis

Methodology in brand building procedure

Knowledge

Insightfulness

Market mapping

Building powerful brands

Our Services Strategic planning

Building powerful brands

Our Services

Strategic Planning

Brand Building Brand Positioning Statement Integrated Communications Strategy Content Strategy & Management Creative Strategy Ad Hoc Project Management Market Research Management Digital Marketing Turn Key Solutions Consulting

Building powerful brands

Our Services

Branding & Design

Corporate Identity

Name, Logo Adaptation in stationary material

Product – Services

Name, Logo Packaging Design the Services

Campaigns in Mass Media

Print Ads Tvcs Radio Commercials Creative media

Leaflets & Promotional Material

Corporate Brochures Annual & Sustainability reports Sales Organizer Leaflets Banners, Posters, T-Shirts Press Kit

Building powerful brands

Our Services con.

Branding & Design con.

Web Sites

Site Map Creative Design Titles and Copy Programming

Internet and Social Media

Banners Videos Corporate Page in

facebook, twitter, pinterest, instagram, Google+, LinkedIn

Newsletter

Retail Stores

Branded Environment Interior Architectural Design External Architectural Design

based on the sales plan

Branded Windows Branded Uniforms Rituals in client service

Building powerful brands

Our Services

Marketing Communications Services

Marketing E vents Special Audiences Relations Management

Press Conferences Trade Exhibitions Branded Events Social Media Fans Trend Setters Ambassadors Journalists Bloggers Personnel Staff Shareholders

Planning & Implementation

• f strategic programs

Advertising Public Relations Publicity Social & Traditional Media

Building powerful brands

Indicative Projects

Building powerful brands

Indicative Projects

CREDIT BANK Integrated Corporate Identity Evolution to ALPHA BANK. THESSALONIKI 1997 CULTURAL CAPITAL OF EUROPE – ΕΧΗΙΒΙΤΙΟΝ OF MOUNT ΑΤΗΟS. Branding & Communication. MEVGAL FRESH MILK Brand’s positioning evolution. Packaging Relaunching. COCA COLA – 3E COKE ART FOLK ART Organized the international exhibition of COCA COLA in Greece. Initiated and implemented a National Contest for the creation of the GREEK COKE ART FOLK ART BOTTLE that took place at the exhibition. S.Ε.ΚΑ.SE.L. GREEK ASSOCIATION OF STEEL PACKAGING. Convert consumers’ perception of Steel as most appropriate packaging material. Built up its contemporary image and established a new strong reputation.

Building powerful brands

Simple luxury in private charters. holistic brand building and management

Building powerful brands

From business idea to brilliance

Building powerful brands

Building powerful brands

Launching luxury

Building powerful brands

Building powerful brands

Groceries, Bites, Culture Greek Wise in Brussels, integrated retail branding

Building powerful brands

Building powerful brands

E mbrace E asy luxury, reengineering the brand

Building powerful brands

Branding the 1st 3d printing manufacturer in the Middle E ast

E ngineering the brand

Building powerful brands

How a secret becomes a brand Design the Drink

Building powerful brands

20, Stravonos str., 166 74 Glyfada Attica Greece Τ. +30 210 8995373 Μ. +30 6944 411324 Ε. info@standout.gr

Skype name: claudia00769 www.facebook.com/StandoutMarketingCommunication s www.standout.gr

The proprietary concepts, ideas, descriptions, reviews and photos contained herein are the property of STANDOUT and may not be copied, reproduced, distributed or used in any way, without the full, written approval of STANDOUT.