The Selectif Ultrasound unique Technology US Absorbed By The Hair - - PowerPoint PPT Presentation

Selectif™

The new Sound of Professional Hair Removal

The Selectif Ultrasound unique Technology

Hair is an efficient conductor of ultrasonic energy Use of hair and skin characteristics to create focused and selective heat at the hair bulb Long term damage to the hair re-growth mechanism Minimal impact to the surrounding skin because ultrasound does not travel from one material to the

• ther:

from a hair (made of Keratin), to the skin (density similar to water).

US Absorbed By The Hair Shaft

The transducer’s piezoelectric component converts electric energy into US waves (vibration)

• The transducer’s applicator condenses the US wave into the hair

shaft , which propagate along the hair to its root.

• The Ultrasound waves absorbed by the hair, causes

heating of the hair shaft and bulb to >65ºC

• The heat damages the hair follicle and it’s bulb.

The dead hair falls off.

Selectif’s Core Technology

H&E Histology

control- no treatment

Hematoxilin and Eosin (H&E) staining of porcine skin (coronal section) shows visible coagulative thermal necrosis

US treated hair

Temperature Mapping

IR Air

IR Gel + Air

Human Hair in Skin Phantom

Ex-vivo hair and its follicle sunk in tissue phantom Hair shaft – heated as the us wave passes through Hair bulb – the hottest spot

Comparison of Hair Treatments

Selectif

• Surrounding skin is not affected
• White hair follicle is getting heat

Side view

Diode Laser

• Large skin area is heated
• White hairs not affected

Dark Hairs White Hair White Hair

Selectif

TM – Hair Phantom

Selectif

TM – Hair Phantom

Selectif

TM – Hair Phantom

Selectif-Hair-Phantom-v1.avi

Human Hair: Pre-Post Treatment

Post 1stTreatment Post 2nd Treatment Pre Treatment

Clinical Data

Subjects : 36 subjects, men and women Skin type : Fitzpatrick 1-5, Hair colors : All colors- black, blond, red, and white hair. Ages: :18-60 Treatment area : 1 cm², Control area : 1 cm² non-treated adjacent area Method: Before treatment: Pictures were taken, hair was counted in both areas. Time 0- First treatment Time 1- Second treatment= after 30 days, photo and counting Time 2- After 60 days- photo and counting

The Clinical Trial

39% hair reduction after second treatment (60 days)

• vs. 8% reduction at the control area.

The results by Selectif are consistence with the highest level of hair removal technologies in the market. No significant adverse reactions High customers satisfaction

Final Results

Graphic Display

The Selectif Ultrasound Technology: Achieve similar (39%) results to laser hair removal device known in the market. The treatment is safer and painless compared to laser. The treatment is applicable to all skin tone and hair colors The treatment is applicable on sensitive body areas (eyebrows, upper-lip, bikini line, etc.).

Conclusions

Brown Hair, Skin Type 3

Before Treatment After 30 Days After 60 Days

Blond Hair, Skin Type 2

Before Treatment After 30 Days After 60 Days

Black &White Hair, Skin Type 2

Before Treatment After 30 Days After 60 Days

Rough & Faire Hair, Skin Type 1

Before Treatment After 30 days

Blond Hair, Skin Type 3

Before Treatment After 30 days

Blond Hair, Skin Type1

Before Treatment After 30 days

Daniel Cassuto, MD., Professor of Plastic Surgery – University of Catania, Italy.

• Prof. Cassuto has over 17 years of experience in providing

aesthetic treatments including hair removal. “I confirm that based on my review and analysis of the materials study and tests results … the device has achieved 38% hair reduction after the first treatment. … these results compare favorably to the best results which were achieved by optical energy powered commercial systems … with no side effects to the subjects. … The results are independent of the color of the treated hair and

• skin. “

Testimonials – Pro. Cassuto

Marina Landau, MD. Dermatology and Cosmetic Dermatology.

• Dr. Landau is a Senior Dermatologist, Dermatology unit,

Edith Wolfson Medical Center, Holon, Israel. “Reduction in hair growth of 39% was found in the treated

• n day 30 vs. untreated area, in which the reduction

was only 8%. Reduction did not differ after 60 days … None of the patients developed permanent or long lasing side effect. … In summary, ultrasound technology seems to be effective and safe for hair removal

Testimonials – Dr. Landau

The Selectif Benefits Translated Into Commercial Success

Long term hair removal Applicable to all customers: Applicable to all skin tones- Fitzpatrick 1-6 Applicable to all hair colors- dark, blond, red, gray. Applicable to all hair types- rough (shaved) or fair (post laser) Applicable to variety of body parts Precise handling and contouring of sensitive areas (eyebrows, face, bikini line, armpits, ears) Painless treatments Minimal risk or side effects

Clinical Benefits

Suitable for variety of customers: small clinics- a stand alone unit larger clinics and spas - complementary to IPL and Lasers High revenue - includes disposable components Affordable price - Low cost for the end user, more customers.

Financial Benefits To Distributor

Quick return on investment Low price- affordable solution High revenue- requires series of treatments followed by periodic maintenance Lower cost for operator Fast revenue- minimal learning curve No side effect- minimal liability risk

Financial Benefits To End User

Marketing Strategy

Variety of Customers

Stand alone unit

affordable unit suitable for small beauty salons, hair dressers salons, nail clinics.

Complementary unit-

complementary to lasers and IPL, for fair hair post treatment. Large clinics and beauty salons, Spas and resorts.

Return on Investment

Selectif price- 10,000 $ Expenses per customer (6 treatments) – 6.7 $

Annual net revenue Return on investment (months) Conservative use scenario- 6 customers /month

21,100 $ 5.7 Months

Moderate use scenario- 12 customers/ month

42,200 $ 2.8 Months

Excessive use scenario- 18 customers/ month

63,300 $ 1.9 Months

International Recognition

The Selectif technology won the prestige Frost & Sullivan award for new technologies for 2008

• New proven innovative technology that presents

significant competitive advantages

• Differentiating solution in a commoditized market
• First product, Selectif™, has value proposition for all

aesthetic professionals

• Additional aesthetic products and applications are in

the pipeline

Summary

Thank you

• Merci

muchas gracias