The Power of Brand Let s start with a game Fast Food Let s start - - PowerPoint PPT Presentation

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The Power of Brand Let s start with a game Fast Food Let s start - - PowerPoint PPT Presentation

Feb 27, 2023 45 likes •270 views

The Power of Brand Let s start with a game Fast Food Let s start with a game Tennis Shoe Let s start with a game Coffee Let s start with a game Laundry Detergent Let s start with a game Golfer Let s start

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SLIDE 1

The Power of Brand

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SLIDE 2

Let’s start with a game…

Fast Food

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SLIDE 3

Tennis Shoe

Let’s start with a game…

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SLIDE 4

Coffee

Let’s start with a game…

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SLIDE 5

Laundry Detergent

Let’s start with a game…

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SLIDE 6

Golfer

Let’s start with a game…

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SLIDE 7

Search Engine

Let’s start with a game…

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SLIDE 8

Let’s start with a game…

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SLIDE 9

http://youtu.be/JKIAOZZritk

What is branding?

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  • Your brand resides within the hearts and minds
  • f customers, clients, and prospects. It is the

sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

  • It is the promise that you make to your
  • customers. It must be authentic.
  • Your brand is not what you say it is but what

your customers believe it to be – it is an emotional connection.

What is branding?

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SLIDE 11
  • Identity vs. Brand

– Logo – Colors – Fonts – Themes

  • Branding – creating a customer

experience

– Identity – visuals and packaging that support brand

What is branding?

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SLIDE 12
  • What is your brand promise / your

elevator speech?

  • How can you find out what your

customers think about your brand?

  • Why should people care about Bright

Futures in your community?

  • How can you help people care?

What is your Bright Futures brand?

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SLIDE 13
  • Your brand is your first impression and it

helps you get noticed.

  • Your brand helps your customer

recognize you and choose you.

  • Your brand builds trust with your

customer.

  • Your brand has value.

Why does branding matter?

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Why does branding matter?

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  • Cola wars
  • New Coke
  • Classic Coke
  • Branding vs. Taste

buds

  • Top of mind

Why does branding matter?

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SLIDE 16
  • Help ensure a consistent perception of

your organization

  • Should be used by anyone who uses

the brand or elements of it

  • Brand guidelines make your life easier

– you can still be creative!

Importance of Brand Guidelines

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Importance of Brand Guidelines

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SLIDE 18

Does consistency matter?

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Does consistency matter?

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  • On average, humans make 612

decisions per day – that’s 4,900 decisions per week, and 254,800 decisions in a year!

  • On average, we see up to 5000

advertising messages per day.

  • Brand consistency can help break

through the clutter.

Does consistency matter?

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SLIDE 21
  • Define your goal / strategic plan.
  • Identify your current brand – what it

actually is.

  • Outline your desired brand – what you

want it to be.

  • Develop strategies to bridge the gap

between the two.

Tips for managing your brand

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  • Keep it focused and memorable.
  • Be desirably different.
  • Be ruthlessly consistent – follow your

brand guidelines.

  • Review your brand often.

Tips for managing your brand