Taste Addison Update April 25, 2017 1 Taste Addison Update May 19 - - PDF document

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Taste Addison Update April 25, 2017

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Taste Addison Update

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May 19‐21, 2017 Current Advanced Ticket Sales Sales are up 11% over this time last year Estimated Attendance – 20,000

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Taste Addison Update

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Tickets:

Advanced Tickets ‐ $15/ person, ages 12 and up – through May 14th General Admission ‐ $20/person, ages 12 and up – May 15 – Event Weekend Pass ‐ $30 (includes admission all 3 days + $10 in Tasty Bucks), ages 12 and up | online only Sunday, May 21st is FREE for all ages Children under 12 FREE all weekend

Programming Overview Entertainment

Live Music throughout the weekend featuring: – Friday – Alternative Music: Jordan Kahn Music Company and Vanilla Ice – Saturday – Country: Breaking Southwest, Granger Smith and a headlining performance by Gary Allan – Sunday – Tribute Bands: Fin City, Jimmy Buffet; Kraig Parker, Elvis

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Programming Overview Activities

Family Friendly Activities:

– Shop around the Marketplace featuring dozens of vendors and find the perfect kitchen accessory or specialty food item that compliments all taste buds – Talley Amusement Carnival that is great fun for all ages – Family Fun Zone featuring complimentary games and activities for all ages, like at Oktoberfest – Painting with a Twist Richardson is providing hands on painting demos Saturday and Sunday

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Programming Overview, Cont.

Cooking Stage, featuring Chef Demos:

– Enjoy dishes and educational cooking seminars from RA Sushi, Pollo Tropical and more dishing up fun, live, and interactive cooking demos located at the Albertsons, Tom Thumb Cooking Stage at the Conference Centre

Wine Garden:

– Taste Addison takes you on a trip around the world of wine in

• ur exclusive Wine Garden. You will get a chance to

experience fantastic wines from the varied and vast appellations of California, Argentina, New Zealand, Australia, and beyond!

Craft Beer Hall

– Experience a wide array of craft beers throughout the U.S. From Chicago Award‐Winning Goose Island IPA to Houston Texas’ Karbach Love Street kolsch style blond. There’s a TASTE for every beer lover!

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Taste Addison Restaurants

Taste Addison is celebrating Addison’s most popular restaurants and is sure to

• ffer something for everyone’s craving.

Classic Favorites:

• Nate’s Seafood and Steakhouse
• Texas de Brazil
• Melting Pot

New Kids on the Block:

• Public School 972
• Skinny Pizza
• Little Greek

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Marketing & PR

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Top Paid Media:

– Paid Search – Social Media – Website Takeovers – ThinkNear – Centro Brand Exchange – Blogger/Influencer Outreach – Radio Buys

By using paid media, we are directly targeting a demographic of people to bring awareness of the event and in turn generate attendance in the event.

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Marketing & PR

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Public Relations and Media:

– Taste Tuesdays :

• Pop‐up events each week in

Addison Circle 1, Millennium Tower and Addison Circle Park to showcase participating restaurants and chefs

– Featured on‐air media leading up to the event – Blogger and Influencer outreach

Council Packets

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Council Packets will be delivered the week of May 8th. Each council member will receive: 20 Special Guest Tickets 20 General Admission Tickets 1 Parking Pass for the Conference Centre Lot 1 Identification Lanyard An Event Program Please distribute your tickets to your personal

• guests. All guests must have either a General

Admission ticket or Special Guest ticket to enter the event. Event entry is located at the Main Entrance at Addison Circle Dr. and Quorum. Special Guests must have their ticket to access the Special Guest Area.

*Please note: there will not be a list of guests this year, so all attendees invited by council must have a ticket.

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Questions?