SLIDE 1
@nwalley
The Future Viewing Landscape
A Decipher Presentation For TAM Ireland
Dublin - 14th October 2016
@nwalley
A Difficult Question
@DecipherOffAir
“It’s tough to make predictions, especially about the future”
- Yogi Berra
The Future Viewing Landscape A Decipher Presentation For TAM Ireland - - PowerPoint PPT Presentation
The Future Viewing Landscape A Decipher Presentation For TAM Ireland - - PowerPoint PPT Presentation
The Future Viewing Landscape A Decipher Presentation For TAM Ireland Dublin - 14 th October 2016 @DecipherOffAir @nwalley A Difficult Question Its tough to make predictions, especially about the future - Yogi Berra @DecipherOffAir
SLIDE 2
SLIDE 3
@nwalley
A Difficult Question
@DecipherOffAir
SLIDE 4
@nwalley
The Five Stages Of Television
Simple TV Multi-Channel Multi-Function
@DecipherOffAir
SLIDE 5
@nwalley
The Five Stages Of Television
Cloud Simple TV Multi-Channel Multi-Function Connected & Converged
@DecipherOffAir
SLIDE 6
@nwalley
The Five Stages – the competitors?
Cloud Simple TV Multi-Channel Multi-Function Connected & Converged
@DecipherOffAir
Broadcasters Phone Co.s Broadcasters Phone Co.s Internet Platforms Mobile Broadcasters Phone Internet TV Platforms Mobile QuadPlay Smart Broadcasters New Aggregators
??
SLIDE 7
@nwalley
The Five Stages – what do we measure?
‘Connected’ & ‘Converged’ Cloud Simple TV Multi-Channel Multi-Function 4k Broadcast / linear IP Red Button 2 / IP Rich Media EPGs nPVRs OTT On-Demand Clips /Short Form (TV) Social Data/Web Apps (TV)
?
Colour Broadcast Remote Controls FTA Broadcast Pay Broadcast PVRs Catch Up x 2 Box Set/ Movie VOD x2 Clips / Short Form (Device) Social Media (Device)
@DecipherOffAir
FTA Broadcast Pay Broadcast Red Button / MHEG PC Catch Up
SLIDE 8
@nwalley
What Should Broadcasters Care About In 2016/17
@DecipherOffAir
Stronger, More Pervasive Platforms The Rise of ‘Presentation The Rise of Search & Recommendati
- n
Greater Integration Between Linear and VOD Greater Integration Between Web & TV The Impact of Data
SLIDE 9
@nwalley
More Pervasive Platforms
Device / Apps The Operator’s Mobile App Smart TV The Operator’s Platform App Dumb TV The Operator’s ‘Puck’
PVR VOD
INTERNET
‘Media Server’ PVR 12 Tuners 1TB/2TB Local Storage 10TB PVR UV Library
Network PVR and ‘owned media’ store
Live Channels
2 concurrently 2 concurrently Limited OOH capability
@DecipherOffAir
SLIDE 10
@nwalley
A Manufacturer’s Platform
Device / Apps The Manufacturer’s Mobile App Smart TV The Manufacturer’s OS Dumb TV The Manufacturer’s ‘Puck’
PVR VOD
INTERNET
‘Media Server’ PVR 12 Tuners 1TB/2TB Local Storage 10TB PVR UV Library
Network PVR and ‘owned media’ store
Live Channels
@DecipherOffAir
SLIDE 11
@nwalley
“Challenger” Platforms
@DecipherOffAir
iOS iTunes No broadcast Fire OS (Android) Amazon No broadcast Android Google Play Movies No broadcast Roku OS Various retail options New TV Smart Box has broadcast
Apple TV Amazon Fire TV Google Nexus Now TV
SLIDE 12
@nwalley
Rise of Presentation - Rich Media EPGs
@DecipherOffAir
‘Connected’ & ‘Converged’ Rich Graphics (Netflix) Movement (XboxOne) Cloud Rich Metadata Simple TV Multi-Channel Multi-Function
SLIDE 13
@nwalley
Evolution of Search & Recommendation
Search Recommendation
Predictive (User Based) Predictive (Audience Based) Alphabetical Search Trending Data Editorial / Curated Algorithmic
SLIDE 14
@nwalley @DecipherOffAir
‘Rich metadata’ ‘The Rise of The Algorithm’
Evolution of Search & Recommendation
SLIDE 15
@nwalley Toy Story
SLIDE 16
@nwalley
SLIDE 17
@nwalley
Broadcast Viewing Data On-Demand Viewing Data Customer Account Information Individual Viewer Profiles Broadcast Schedule Data Advertising Schedule Data 3rd Party Data BARB TAM Data PVR Viewing Data
INTERNET
Advertiser Data Second Screen Activity
Convergence of TV and the Web – Platform Data
Metadata Social Data
SLIDE 18
@nwalley
“I visualize a time when we will be to robots what dogs are to humans, and I'm rooting for the machines”
- Claude Shannon