Team REDX Delivery of healthcare services through an interactive - - PowerPoint PPT Presentation

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Team REDX Delivery of healthcare services through an interactive - - PowerPoint PPT Presentation

Team REDX Delivery of healthcare services through an interactive telemedicine platform Theme: Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 18th May 2020, Mumbai Team Name : Saloni Bedi Name :


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Team REDX

Delivery of healthcare services through an interactive telemedicine platform

Theme: Life In Lockdown

What if we are in a lockdown situation for more than a year?

Date and Place: 18th May 2020, Mumbai

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Team

Name : Saloni Bedi Designer Mr Mohammed Gaus Shaikh UX Design Expert

Profile Photo

Name : Sushant Shetty Engineer

Profile Photo

Name : Subodh Deolekar Engineer+Manager

Profile Photo

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Lockdown Scenario

How might Dinesh, a 40-year-old patient with sudden pain in his right ear visit a doctor to diagnose the problem?

In the current scenario, routine checkups and health conditions which are not so severe have been very challenging to deal with. Health systems are racing to adapt and even develop virtual services that can serve as their front line for patients with symptoms of coronavirus or dealing with other health problems. Now doctors, hospital networks and clinics are rethinking how the technology can be used, to keep the worried calm and away from clinical care while steering the most at risk to the proper treatment.

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Problem Identified

PROBLEM DESCRIPTION

How should hospitals and doctors take care of such a patient’s appointments when Dinesh is prone to infection (due to an underlying health condition) if he visits the hospital? How can patients with other health problems be treated/ monitored for their routine check ups during this thrust on the health care facilities?

WHY IS IT AN URGENT PROBLEM?

Apart from COVID-19, there have been other health conditions that have been difficult to cater to by health practitioners, To understand more about the needs of patients, we found a study in 2011 which states that the patients visiting general practitioners had problems like fever (35.5%), more than half of all patients presented with respiratory symptoms, digestive system symptoms (25%), circulatory symptoms (12.5%) and skin complaints (9%) amongst others. In India, the ratio of doctor to citizens is 1.34 to 1,000 as of 2017. A user friendly solution is a need of the hour to screen, diagnose and cure these conditions.

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Target User Persona

All the user personas are based on people who were interviewed

PROFILE Job Title: Businessman Gender: Male Family Setting: Lives with his wife, teenage kids, parents (60-70 years old) DEMOGRAPHICS Income: Rs. 40,000/- per month Education: BCom FEELINGS Values & Goals: Wants to keep his family out of any exposure to the virus Worries: The pain in the ear might become serious if he doesn’t get it checked Influences: News channels, friends and family OBJECTIONS Cost: The cost of the whole visit should be around the physical service counterpart Value: Fear: The authenticity of the visit and diagnosis

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Target User Persona

PROFILE Job Title: House wife Gender: Female Family Setting: Lives with her husband, one baby boy and a 5 year old daughter, mother in law (57 years old) DEMOGRAPHICS Income: Family income Rs 1,00,000/- month Education: Bachelors in arts FEELINGS Values & Goals: Wellness of the children while being at home during this lockdown period Worries: The daughter got burnt in the kitchen, they consulted a doctor over the phone and got the dressing at home Influences: Family members and friends with children OBJECTIONS Cost: Regular visit costs and convenience fee for the check-ups at home Value: Trustworthy services tried by friends and families Fear: Inefficient service

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Target User Persona

PROFILE Job Title: Retired engineer Gender: Male Family Setting: Lives with his wife in an apartment (son works in the UK, daughter lives in another state) DEMOGRAPHICS Income: Pension of Rs 35,000/- Education: Diploma in Civil Engineering FEELINGS Values & Goals: Every month they have to get their prescriptions renewed to be eligible for the medicines provided to the retirees Worries: They cannot physically go to the doctor and the pharmacist Influences: News channels, their children and doctors OBJECTIONS Cost: Most of the medical care comes under their insurance plans Value: Easy to use and reach services Fear:

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Target User Persona

PROFILE Job Title: Editor- works for a news channel Gender: Female Family Setting: Lives with two flatmates, family lives in another state, has come to live with her family during the lockdown DEMOGRAPHICS Income: Rs 45,000/- per month Education: Masters in literature FEELINGS Values & Goals: Suffers from depression, has to contact her therapist every saturday over whatsapp video call (during the lockdown) Worries: Privacy of her calls Influences: Research and friends OBJECTIONS Cost: Mental health is more important Value: To make the most of the therapist sessions Fear: To not connect emotionally over the virtual therapy sessions

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Explorations

SOLUTIONS & IDEAS

Health care delivery model to provide services like self-monitoring devices, early disease screening, and healthcare management solutions in rural and urban areas. Makeshift clinics could be set up in spaces which are not being used currently, where social distancing could be practiced. These spaces could be hotels/ stadiums/ temporary camps/ vans/ large vehicles. We could predict the needs which are going to be unfolded and creatively transform existing spaces to cater to these.

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Solution

HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?

A Telehealth platform which provides efficient telehealth services by partnering with pharmacies/other providers around the region

  • f a patient who wants to scheduled a call.

A telemedicine kit (in case the patient doesn’t have the necessary equipment) could be delivered to the patient before the call takes place to aid easy diagnosis for the doctor during the virtual check-up. The call could have interactions which aids the diagnosis and also engages the patient to simulate an in-person visit.

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User Experience

Can also be accessed Here App Demo Video

App Mockup link

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User Experience

User Flow Chart

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DESIGN PROCESS

Primary Research - Interviewed users who have dealt with health conditions during the lockdown. Secondary Research - Analysed solutions and parallel services for similar problems faced by people. Market Research: Researched about details of telemedicine to understand what all can be solved through telehealth solutions. Ideation - Conceptualised about features that can be included to make a holistic solution Prototyping - Developed the idea of a platform which provides an advanced form of telemedicine services with diagnostic devices to solve majority of the problems observed

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Stakeholder Mapping

We have considered four categories of stakeholders: Core (People involved or directly affected): REDX WeSchool lab(Idea developers), Product providers(inventory), Doctors, Patients Direct (Extends the core): Healthcare extended staff, Rural Healthcare workers, Delivery partners, Hospitals, Research labs/Healthcare product startups, Customer care, Nursing homes, Payment gateways, NGOs and other

  • utreach organizations

Indirect: CDSCO, Government Healthcare Policies, Local and Central government body, Certification authorities, CSR initiatives, Insurance companies, WHO/worldwide health institutions, Medical Institutes, Legal support, UMO UX design challenge, IPR, patent organizations, Investors, Supporting organizations. Emerging Markets: Internet of Medical Things(IOMT), Improved Governance for health policies, AI/ML, Big data/Cloud Storage, Blockchain, Information Security, Robotic Process Automation, Data Analytics, AR,VR/ MR.

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Impact

Desired Impact for Patients:

  • 1. Access to high-quality healthcare services through advanced

communication and information technology.

  • 2. Access to specialist expertise that was unavailable or difficult to access

before.

  • 3. Real-time interactive services.
  • 4. Reduction in transportation cost and time.

Desired Impact for Hospitals:

  • 1. Alleviate the congestion of hospitals.
  • 2. Improve the utilization of medical resources.
  • 3. Reduce the total cost of the healthcare system.
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Execution & Viability

1.. Ease of use: Anyone can install equipment or technology and train patients on how to technically use it.

  • 2. Security: Patients anonymity with the doctor is ensured since the users are

verified on the platform.

  • 3. Engaging key stakeholders: Obtaining buy-in, commitment, excitement and

engagement from executive and clinical teams will be the key to ensure platform success.

  • 4. Utilization: Frequency of telehealth services used.
  • 5. User satisfaction: Satisfaction level of users with telehealth services (i.e.,

providers, patients, and community), Surveys.

  • 6. Clinical Outcomes: Disease specific outcome measures of telehealth services

compared to traditional services, Clinical Reporting.

  • 7. Profitability: Speed at which organization will realize a return on its telehealth

investment, Cost savings, additional revenue.

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Thank you!

Use this slide to add any final words, credits, etc Ministry of Health and Family Welfare for their guidelines on the process to be followed by telemedicines platforms.