Coronavirus Travel Sentiment Index Presentation of Findings Week - - PowerPoint PPT Presentation
Coronavirus Travel Sentiment Index Presentation of Findings Week of April 20 th IMPORTANT The data and findings presented here are from our independent research , which is unique in that it is not sponsored, conducted or influenced by any
Presentation of Findings—Week of April 20th
IMPORTANT The data and findings presented here are from our independent research, which is unique in that it is not sponsored, conducted or influenced by any advertising or marketing agency. This means that you can trust that it is not serving any agenda
your organization’s or tourism community’s future.
Overview of Findings Travel Marketing Potential Influence Index Hear from Real Travelers: Panel Discussion Questions + Answers
Project Overview & Methodology
▪ Weekly tracking survey of a representative sample of adult American travelers in each of four U.S. regions ▪ Designed to track traveler sentiment and generate insights into when tourism businesses can expect demand to return and from whom ▪ Week 6 data (fielded April 17th-19th ) will be presented today ▪ 1,200 fully completed surveys collected each wave ▪ Confidence interval of +/- 2.8% ▪ Data is weighted to reflect the actual population of each region
Map of U.S. Showing Survey Regions
Lives in a Place with Reported Cases of Coronavirus
Question: Do you live in an area with reported cases of coronavirus?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 completed
20-22, 27-29, April 3-5 and 10-12, 2020)
50.6% 67.8% 77.4% 83.5% 85.8% 85.2% 0% 20% 40% 60% 80% 100% March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
2.4% 2.5% 3.7% 4.5% 3.3% 10.6% 9.0% 16.8% 17.2% 9.7% 20.2% 0% 5% 10% 15% 20% 25% 30% 0 - Not at all concerned 1 2 3 4 5 - Neutral – Neither Concerned nor unconcerned 6 7 8 9 10 - Extremely concerned
Personal Health Concerns
Question: Thinking about the current coronavirus situation, in general, HOW CONCERNED ARE YOU PERSONALLY about contracting the virus? (Please answer using the scale below)
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Down slightly this week to 72.9%. Last week, this figure stood at 74.0%
Wave 6 (April 17-19)
1.8% 2.1% 2.3% 3.6% 2.0% 9.1% 7.4% 14.0% 17.3% 12.1% 28.5% 0% 5% 10% 15% 20% 25% 30% 0 - Not at all concerned 1 2 3 4 5 - Neutral – Neither Concerned nor unconcerned 6 7 8 9 10 - Extremely concerned
Health Concerns (Family & Friends)
Question: Thinking about the current coronavirus situation, in general, how concerned are you about your FRIENDS OR FAMILY contracting the virus? (Please answer using the scale below)
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Down to 79.3% from 81.8% last week
Wave 6 (April 17-19)
70.8% 79.7% 81.8% 83.4% 81.8% 79.3% 40% 60% 80% 100% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19
Summary: Safety Concern Metrics
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Concern About Contracting Virus (Personally) Concern About Loved Ones Contracting Virus
Question: Thinking about the current coronavirus situation, in general, HOW CONCERNED ARE YOU PERSONALLY about contracting the virus? (Please answer using the scale below) (% answering 6-10 on 11-point scale) (% answering 6-10 on 11-point scale) Question: Thinking about the current coronavirus situation, in general, how concerned are you about your FRIENDS OR FAMILY contracting the virus? (Please answer using the scale below)
62.8% 71.6% 75.6% 74.4% 74.0% 72.9% 40% 60% 80% 100% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19
5.3% 3.2% 3.3% 3.9% 2.9% 13.8% 10.2% 14.3% 12.9% 8.8% 21.4% 0% 5% 10% 15% 20% 25% 30% 0 - Not at all concerned 1 2 3 4 5 - Neutral – Neither Concerned nor unconcerned 6 7 8 9 10 - Extremely concerned
Concerns About Personal Finances
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL FINANCES? (Please answer using the scale below)
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Now 67.6% (down from 71.9 % last week)
Wave 6 (April 17-19)
Concerns About National Economy
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL ECONOMY?
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
The vast majority (88.3%) are concerned about the impact on the economy--similar to last week (87.5 %)
Wave 6 (April 17-19)
0.5% 0.4% 0.9% 1.5% 2.1% 6.3% 7.7% 10.8% 19.9% 12.4% 37.5% 0% 10% 20% 30% 40% 50% 0 - Not at all concerned 1 2 3 4 5 - Neutral – Neither Concerned nor unconcerned 6 7 8 9 10 - Extremely concerned
80.8% 87.5% 85.5% 88.4% 87.5% 88.3% 0% 20% 40% 60% 80% 100% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19
62.0% 70.2% 68.3% 71.1% 71.9% 67.6% 0% 20% 40% 60% 80% 100% March 13-15 March 20-22 March 27-29 April 3-4 April 10-12 April 17-19
Summary: Economic Concern Metrics
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Personal Finances National Economy
(% answering 10-6 on 11-point scale) (% answering 10-6 on 11-point scale) Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL FINANCES? (Please answer using the scale below) Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL ECONOMY?
4.6% 6.5% 25.4% 45.0% 18.5% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Supporting Local Businesses
How much do you agree with the following statement? Statement: I have been taking action to try to support local businesses where I live.
(Base: All respondents, 1,200, 1,201, 1,216, 1,263 and 1,238 completed
27-29 and April 3-5, 10-12 and 17-19, 2020)
Question Added in Wave 2
4.3% 29.8% 28.4% 30.2% 7.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Get much better Get better Neither worsen nor get better Get worse Get much worse
Expectations for the Coronavirus Outbreak
Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will ________
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020) 37.4% (Last week this was at 48.5%)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Get much worse Get worse Neither worsen nor get better Get better Get much better March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
Expectations for the Coronavirus Outbreak
Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will ________
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Expectations for the Coronavirus Outbreak
Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will ________
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020) 61.5% 21.8% 66.4% 18.2% 66.5% 18.8% 71.3% 15.4% 48.5% 29.5% 37.4% 34.1% 0% 20% 40% 60% 80% 100% "Worse" or "Much worse" "Better" or "Much better"
March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
22.1% 27.1% 22.4% 19.5% 8.9% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Comfort Enjoying Home Community
How much do you agree with the following statement? Statement: I still feel comfortable going out in my community to restaurants, local attractions and undertaking local activities.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020)
Perceived Safety of Travel Activities (Wave 6)
Question: At this moment, how safe would you feel doing each type of travel activity?
(Base: Wave 6 data. All respondents, 1,238 completed surveys. Data collected April 17- 19, 2020) Wave 6 (Collected April 17-19)
12.4% 17.9% 28.6% 30.8% 27.3% 31.8% 24.9% 25.1% 28.3% 25.6% 24.2% 21.9% 22.6% 20.0% 18.8% 11.7% 16.3% 19.9% 17.4% 18.5% 33.0% 36.4% 45.8% 45.9% 44.0% 49.4% 53.2% 56.6% 56.7% 59.8% 62.1% 72.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Non-team outdoor recreation (biking, hiking, etc.) Taking a road trip Visiting friends and relatives Going shopping Staying in a hotel Dining in a restaurant Traveling for business reasons Visiting an amusement park, zoo, gardens, parks or other outdoor attractions Visiting a museum, aquarium, landmarks or other indoor attraction Traveling on a commercial airline Sporting events - Small venue (School sports,youth sport leagues, tournaments and league play) Attending a conference or convention Attending a performance (music show, theater, movie, etc.) Traveling outside the United States Sporting events - Large venue (e.g., professionalsports, minor league or college sports) Traveling on a cruise line
Somewhat unsafe Very unsafe
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Non-team outdoor recreation (biking, hiking, etc.) Taking a road trip Visiting friends and relatives Going shopping Staying in a hotel Dining in a restaurant Visiting an amusement park, zoo, gardens, parks or other outdoor attractions Traveling for business reasons Visiting a museum, aquarium, landmarksMarch 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
Perceived Safety of Travel Activities (Waves 1-6 Comparison)
Over the last several weeks, the perceived safety of various travel activities had stabilized, and this week improved. In the sixth wave, the proportion of travelers rating each activity as either “Somewhat unsafe” or “Very unsafe” decreased, in some cases significantly. Question: At this moment, how safe would you feel doing each type
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed
March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020) % Somewhat unsafe
44.3% 64.3% 66.1% 72.8% 72.8% 75.3% 40% 45% 50% 55% 60% 65% 70% 75% 80%
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Impact of the Coronavirus on Travel
Question: Has the current coronavirus situation affected your travel in any way? (Please consider all your travel-- leisure, business, group meeting, etc.)
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Wave 6 (April 17-19)
Yes, 75.3% No, 22.5% I don’t know , 2.2%
3.0% 5.3% 6.2% 9.4% 45.2% 70.3% 0% 20% 40% 60% 80% Shortened the length of a trip(s) Changed the mode of transportation used Changed my activities on a trip(s) Changed destinations I would visit Postponed a trip(s) Canceled a trip(s)
How the Coronavirus has Impacted Travel
Question: How has the coronavirus situation affected your travel? (Select all that apply) Due to the coronavirus situation, I have_____________.
(Base: Respondents whose travel was impacted by the coronavirus, 553, 770, 795, 890, 937 and 929 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5 and 10-12 and 17-19, 2020)
Wave 6 (April 17-19)
55.1% 51.0% 63.0% 46.7% 59.7% 53.0% 65.3% 48.5% 66.9% 47.2% 70.3% 45.2% 20% 40% 60% 80% 100% Canceled a trip(s) Postponed a trip(s)
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Why the Coronavirus is Impacting Travel
Question: Which of the following are reasons the coronavirus situation has changed your travels?
Wave 6 (April 17-19) (Base: Wave 6. Respondents whose travel was impacted by the coronavirus, 923 completed
19, 2020)
9.7% 20.3% 26.5% 33.0% 33.0% 35.9% 38.6% 45.7% 52.0% 62.5% 0% 10% 20% 30% 40% 50% 60% 70% Business restrictions/employer-mandated restrictions) Concerns about coronavirus situation impacting my personal finances Cancellations outside my control (events, meetings, conferences, festivals, etc.) Government travel restrictions Cancellations outside my control (airline flights, cruise trips, tours, etc.) Potential to have my travel experiences limited/ruined by the situation Potential to get stuck somewhere (unable to get home on schedule) Concerns about my loved ones’ safety Concerns about contracting the virus and passing it on to others Concerns about my safety
58.2% 22.9% 7.0% 6.0% 2.9% 2.9% 0% 10% 20% 30% 40% 50% 60% 70% 1 2 3 4 5 6 or more 48.6% 31.5% 10.6% 4.0% 2.0% 3.2% 0% 10% 20% 30% 40% 50% 60% 1 2 3 4 5 6 or more
Trips Cancelled/Postponed
Question: How many trips did you cancel?
(Base: Wave 6. Respondents cancelling/postponing a trip, 644/438 completed surveys. Data collected April 17-19, 2020)
Question: How many trips did you postpone?
Wave 6 (April 17-19) Wave 6 (April 17-19)
0% 10% 20% 30% 40% 50% 60% April May June July August September October November DecemberSometime in 2021 March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
Month of Trip Cancellation
Question: The trip(s) you CANCELED would have taken place in which months? (Select all that apply)
(Base: Cancelling trips, 292, 477, 506, 580, 623 and 643 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020.
Upcoming months are seeing increasing levels of cancellations
Did Traveler Get Full Refunds?
Question: Did you get full refunds for any reservations you canceled? (Select one)
(Base: Wave 6. Respondents cancelling a trip, 643 completed surveys. Data collected April 17-19, 2020) Wave 6 (April 17-19)
Yes , 68.0% No, 23.8% I’m not sure, 8.2%
56.1% 60.9% 63.7% 64.9% 66.0% 68.0% 40% 50% 60% 70% 80% March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
Were Postponed Trips Rescheduled?
Question: You said earlier that you had POSTPONED at least one trip. Have you rescheduled a date (even tentatively) for this travel?
(Base: Postponing trips, 277, 354, 404, 433, 438 and 436 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Wave 6 (April 17-19)
Yes, 28.8% No , 71.2%
32.4% 25.9% 28.8% 24.7% 31.6% 28.8% 0% 10% 20% 30% 40% March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
Month Postponed Trips Rescheduled
Question: The trip(s) you postponed were rescheduled to take place in which month(s)? (Select all that apply)
(Base: Postponing trips rescheduled, 99, 86, 120, 107, 132 and 123 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19 2020) 0% 5% 10% 15% 20% 25% 30% 35% 40% April May June July August September October November December Sometime in 2021
March 13 - 15 March 20 - 22 March 27-29 April 3-5 April 10-12 April 17-19
Types of Trips Cancelled
Question: What kind of trip (or trips) did you cancel? (Select all that apply)
(Base: Cancelling trips, 292, 477, 506, 580, 624, and 643 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19 2020)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Vacation Getaway weekend Trip to visit friends or relatives Business trip Leisure (day trip) Convention, conference or group meeting trip Other
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Types of Trips Postponed
Question: What kind of trip (or trips) did you postpone? (Select all that apply)
(Base: Postponing trips, 277, 354, 404, 433, 438 and 436 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Vacation Getaway weekend Trip to visit friends or relatives Business trip Leisure (day trip) Convention, conference or group meeting trip Other
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
International Trips Postponed or Cancelled
Question: Were any of the trips you canceled or postponed foreign trips (i.e., travel to countries
(Base: Wave 6. Respondents cancelling or postponing a trip, 937 completed surveys. Data collected April 10-12, 2020)
No, 67.4% Yes , 31.1% I’m not sure, 1.5% 37.7% 31.8% 31.7% 32.1% 31.2% 31.1% 20% 25% 30% 35% 40%
March 13 - 15 March 20 - 22 March 27-29 April 3-5 April 10-12 April 17-19
Most Talked About Coronavirus Hotspots
Question: What are the THREE (3) U.S. travel destinations (if any) that have been most talked about as places with coronavirus issues?
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
4.4% 5.1% 5.6% 6.1% 6.8% 7.7% 10.3% 10.8% 12.7% 14.5% 18.0% 18.8% 29.0% 87.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Detroit San Francisco Las Vegas Michigan Chicago Louisiana Los Angeles Seattle Washington New Jersey New Orleans Florida California New York/NYC
0% 20% 40% 60% 80% 100% New York New Jersey Washington Seattle New Orleans Louisiana Michigan Detroit March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Most Talked About Coronavirus Hotspots
Question: What are the THREE (3) U.S. travel destinations (if any) that have been most talked about as places with coronavirus issues?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Avoiding Travel Until the Crisis Blows Over
How much do you agree with the following statement? Statement: I’m planning to avoid all travel until the coronavirus situation blows over.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020)
2.1% 4.4% 11.6% 29.7% 52.2% 2.4% 7.0% 12.8% 33.8% 44.0% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
9.5% 23.7% 30.4% 19.5% 17.0% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree
Won’t Travel Without Vaccine
How much do you agree with the following statement? Statement: I'm not traveling until there is a vaccine.
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Question Added in Wave 6
33.1% disagree 36.5% agree
33.0% 34.1% 34.5% 38.6% 30.1% 35.1% 34.8% 31.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% March 27-29 April 3-5 April 10-12 April 17-19 Agree Strongly agree Strongly agree, 38.6% Agree, 31.6% Neutral (neither agree nor disagree), 18.8% Disagree, 6.5% Strongly disagree, 4.5%
Excitement to Get Back to Travel
How much do you agree with the following statement? Question: I miss traveling. I can't wait to get out and travel again.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10- 12 and 17-19, 2020)
63.0% 69.1% 69.3% 70.2%
What They Most Want to Do After SIP
Question: What are the first things you are going to do when shelter-in- place restrictions are lifted? (Select as many as FIVE)
(Base: Wave 6. All respondents, 1,238 completed
New Question Added in Wave 6
Most Desired Activities on First Post-Pandemic Trip
Question: Imagine it is some time later when you first begin feeling it is safe to travel again for leisure. On your first trip what activities do you most want to do? (OPEN_ENDED QUESTION)
(Base: Wave 6. Cancelling trips, 643 completed
0% 10% 20% 30% 40% 0 - Not at all excited 1 2 3 4 5 - Neutral – Neither excited … 6 7 8 9 10 - Extremely excited
April 17-19 April 10-12 April 3-5 March 27 - 29 March 20 - 22 March 13 - 15
Excitement to Travel Now
Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the next month. How excited would you be to go? (Assume the getaway is to a place you want to visit)
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020) 35.7% this week 45.0% this week
Excitement to Travel Now (Excited vs. Not Excited)
Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the next month. How excited would you be to go? (Assume the getaway is to a place you want to visit)
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
30.1% 49.0% 48.9% 29.5% 50.3% 30.8% 54.1% 27.9% 49.4% 31.6% 45.0% 35.7% 0% 10% 20% 30% 40% 50% 60% Not excited (0-4) Excited ((6-10) March 13 - 15 March 20 - 22 March 27 - 29 April 3-5 April 10-12 April 17-19
0% 5% 10% 15% 20% 25% 30%
0 - Not at all excited 1 2 3 4 5 - Neutral – Neither excited nor unexcited 6 7 8 9 10 - Extremely excited April 17-19 April 10-12 April 3-5 March 27-29 March 20 - 22 March 13 - 15
Openness to Travel Information
Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3- 5, 10-12 and 17-19, 2020) 32.8% this week 44.5% this week
Openness to Travel Information (Excited vs. Not Excited)
Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3- 5, 10-12 and 17-19, 2020)
32.5% 40.2% 40.5% 33.4% 39.0% 33.8% 40.7% 33.5% 37.9% 37.0% 32.8% 44.5% 0% 10% 20% 30% 40% 50% 60% Not excited (0-4) Excited (6-10) March 13 - 15 March 20 - 22 March 27-29 April 3-5 April 10-12 April 17-19
16.7% 27.8% 25.7% 21.8% 8.0% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Expectations for Summer Travel Season
How much do you agree with the following statement? Statement: I expect the coronavirus situation will be resolved before the summer travel season.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020) 29.8% agree on some level, down slightly from 31.6% last week.
Expectations for Fall Travel Season
How much do you agree with the following statement? Statement: I expect that I will be traveling in the Fall of 2020.
(Base: All respondents, 1,216, 1,263, 1238 completed surveys. Data collected April 3-5, 10-12 and 17-19, 2020)
Question Added in Wave 4
5.9% 10.5% 30.5% 35.0% 18.1% 7.4% 13.4% 28.0% 34.9% 16.4% 7.3% 13.6% 28.0% 34.8% 16.4% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree April 3-5 April 10-12 April 17-19
0% 20% 40% 60% April May June July August September October November December I have no plans to travel in 2020 I plan to travel in 2021 March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Upcoming Travel Plans
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020)
Changes in Travel after the Coronavirus Crisis
Question: When the coronavirus situation is resolved, do you expect that you will change the types of travel destinations you choose to visit? (Please think about changes you might make in the SIX (6) MONTH period after the coronavirus situation is resolved)
(Base: All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Question Added in Wave 3
Yes, 36.2% No, 41.2% I don’t know, 22.5% 29.0% 30.5% 39.3% 36.2% 0% 10% 20% 30% 40% 50% March 27-29 April 3-5 April 10-12 April 17-19
Changes in Travel after the Coronavirus Crisis: Aided
Question: Do you expect that you will avoid any of the following in the SIX (6) MONTH period immediately after the coronavirus situation is resolved? (Select all that would complete the following sentence for you) I will most likely avoid ___________________.
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Wave 6 Data
9.0% 18.9% 21.3% 27.2% 27.4% 28.9% 36.4% 38.5% 40.4% 42.7% 47.7% 56.3% 57.5% 0% 10% 20% 30% 40% 50% 60% 70%
NONE OF THESE All travel. Period. Youth/amateur sporting events Cities and urban areas Specific US destinations Destinations slow to put social distancing… Air travel Attending conferences or conventions Specific foreign destinations Places with sanitary or hygiene issues The areas hardest hit by coronavirus Crowded destinations Cruises
0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Avoiding Conventions & Conferences
How much do you agree with the following statement? Statement: I will be unlikely to attend any conferences or conventions until the coronavirus situation is resolved.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020) Little disagreement Decrease in strong agreement
0% 20% 40% 60% 80% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Avoiding International Travel
How much do you agree with the following statement? Statement: I will be unlikely to travel outside the United States until the coronavirus situation is resolved.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020)
6.9% 11.7% 30.0% 32.5% 18.8% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Staycations as a Replacement for Vacations
How much do you agree with the following statement? Statement: Because of the coronavirus, I’ll probably take a staycation(s) this summer rather than a vacation(s).
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12 and 17-19, 2020) Decrease in strong agreement
Travelers’ Definition of a Staycation
Question: Which best describes the type of staycation you would be most likely to take this summer? (Select
For me, a staycation would be ____________
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Question Added in Wave 6
13.8% 16.7% 19.8% 49.7% 0% 10% 20% 30% 40% 50% 60% None of these. I would not take a staycation. Spending time devoted to enjoying my community Spending time devoted to enjoying the broader region or area in which I live Simply not traveling (staying mostly at home)
36.5%
(Next slide) (Active staycationers)
Staycation Activities
Question: If you were to take a staycation this summer, which of the following would it most likely include? (Select all that apply)
(Base: Wave 6. Respondents who would take a staycation this summer, 1,066 completed surveys. Data collected April 17-19, 2020)
Question Added in Wave 6
2.6% 14.1% 18.8% 24.7% 28.5% 32.8% 33.2% 35.7% 45.2% 52.0% 0% 10% 20% 30% 40% 50% 60% NONE OF THESE Bars and nightlife Museums and attractions Staying in a hotel, motel or inn in my area Having friends or family come visit me Restaurants Overnight trips in my area Taking days off from work Taking a road trip(s) (50 miles or more from my home) Day trips to area attractions
Active Staycationers
Staycation Activities
Question: If you were to take a staycation this summer, which of the following would it most likely include? (Select all that apply)
(Base: Wave 6. Respondents who would take a staycation this summer, 1,066 completed surveys. Data collected April 17-19, 2020)
44.5% 32.6% 30.7% 24.1% 22.7% 20.0% 14.9% 12.8% 9.1% 12.6% 0% 10% 20% 30% 40% 50% Taking days
work Day trips to area attractions Taking a road trip(s) (50 miles or more from my home) Having friends or family come visit me Restaurants Overnight trips in my area Staying in a hotel, motel
area Museums and attractions Bars and nightlife NONE OF THESE
Question Added in Wave 6
7.8% 15.7% 36.4% 26.6% 13.6% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Replacing Air Travel With Road Trips
How much do you agree with the following statement? Statement: Because of the coronavirus, I’ll probably be taking more road trips this year to avoid airline travel.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020) 40.1% agree on some level, down from 45.4% last week.
6.4% 11.0% 31.8% 36.4% 14.4% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Replacing Long-Haul Travel with Regional Trips
How much do you agree with the following statement? Statement: Because of the coronavirus, I’ll probably be taking more regional trips (near my home) and avoid long-haul travel (further from home).
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020)
0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Discounts and Price Cuts
How much do you agree with the following statement? Statement: The coronavirus has led many travel providers to cut their
cuts (airline, hotel, etc.) make me more interested in traveling in the NEXT THREE (3) MONTHS.
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 1,238 completed
20-22, 27-29, April 3-5, 10-12 and 17- 19, 2020) 37.3% find travel discounts appealing in this climate, up from 32.9% last week
Opinions on Airport Health Screenings
Question: In general, how do you feel about mandatory health screenings at airports?
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
New Question Added in Wave 6
Question: Would mandatory airport screening measures impact your confidence in traveling to a destination? (Select one that best fills in the blank) If a destination's airport had mandatory health screenings, I would feel _______________ about visiting that destination.
3.0% 1.6% 4.1% 14.7% 35.9% 40.6% 0% 10% 20% 30% 40% 50% I don’t know - Uncertain Very negatively Negatively Neutral Positively Very positively 1.3% 2.0% 35.5% 42.1% 19.1% 0% 10% 20% 30% 40% 50% Much less confident Less confident Neutral - Neither more nor less confident More confident Much more confident
76.5% 61.1%
Opinions on Airport Health Screenings
Question: Would you approve of mandatory health screenings for flights between destinations inside the continental United States?
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
New Question Added in Wave 6
Question: Would you approve of mandatory health screenings prior to boarding airplanes?
Yes, 77.4% No, 11.8% I don't know, 10.8% Yes, 81.0% No, 9.6% I don't know, 9.3%
2.5% 7.2% 22.7% 32.5% 35.1% 0% 20% 40% 60% Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree
Travelers in Community are Unwanted
How much do you agree with the following statement? Statement: I do not want travelers coming to visit my community right now.
(Base: Wave 6. All respondents, 1,238 completed surveys. Data collected April 17-19, 2020)
Question Added in Wave 6
67.6% agree 9.7% disagree
Highlights from the Week of April 20th
Concern for Personal Health Concern for Personal Finances Openness to Messaging Excitement to Travel Now
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
1 - 25 26 - 50 51 - 75 76 - 100
High Travel
Not Ready to Travel Ready to Travel Waiting to Travel Neutral Healthy Travel Outlook
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
1 - 25 26 - 50 51 - 75 76 - 100
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Waiting to Travel Neutral Not Ready to Travel Ready to Travel
Waiting to Travel Not Ready to Travel
Ready to Travel
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Raw Index
Total Millennials or younger Gen X Boomer or older WEST MIDWEST NORTHEAST SOUTH Commercial Lodging Travelers International Travelers Air Travelers Cruise Travelers Leisure Travelers VFR Travelers Business Travelers Convention Travelers Female Male Affluent City Travelers Beach Travelers US National Parks Travelers Suburban area Large city (urban area) Rural area Coronavirus Infected City Non-Coronavirus Infected City Luxury hotel Non-luxury Hotel Peer-to-peer lodging
0.0 5.0 10.0 15.0 20.0 25.0
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Millennials or younger Gen X Boomer or older
Points of Interest Impacting Index Scores:
week, Boomers the least.
finances this week
the Coronavirus situation will get better or much better in the next month
0.0 5.0 10.0 15.0 20.0 25.0
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19 Female Male
Points of Interest Impacting Index Scores:
the virus as well as concern for personal finances
summer, but Men more likely to say they’ll be traveling by the Fall 2020
destinations they choose to visit after the coronavirus situation
0.0 5.0 10.0 15.0 20.0 25.0
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
WEST MIDWEST NORTHEAST SOUTH
Points of Interest Impacting Index Scores:
the virus again this week
West showing the relatively biggest decreases
likely to say the Coronavirus situation will get better or much better in the next month
To segment the results by a specific group (generational, geographical, etc.) Click on “Filters” in the top right corner.
Monday morning
updated) by each Tuesday morning
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Question: Post recovery, which generation of travelers do you expect to see in your destination first?
3.4% 5.3% 15.9% 31.3% 44.2% 0% 20% 40% 60% Gen Z Pre-Boomer Boomer Gen X Millennial
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