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Travel Sentiment Study Wave 5
APRIL 14, 2020
Travel Sentiment Study Wave 5 APRIL 14, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 5 APRIL 14, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 5 APRIL 14, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 5 Fielded April 8, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Canceled trip completely 48% 85% Reduced travel plans 43% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 5
48% 43% 19% 11%
30 60
Canceled trip completely Reduced travel plans Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
85%
- f travelers planning to
travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 5
Travelers Planning To Change Upcoming Travel Plans Due To COVID-19 Comparison
IMPACT ON TRAVEL PLANS
85% 84% 84% 75% 58% April 8 April 1 March 26 March 19 March 11 50 100
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Travel Sentiment Study Wave 5 Base: Coronavirus Changed Travel Plans
48% 43% 19% 11% 53% 43% 22% 13% 50% 35% 17% 11% 48% 39% 18% 14% 28% 36% 30% 22% 30 60
Canceled trip completely Reduced travel plans Changed destination to one I can drive to Changed trip from international to domestic
April 8 April 1 March 26 March 19 March 11
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 5
3% 15% 22% 3% 15% 15% 10% 24% 26% 19% 22% 19% 66% 24% 18% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 5
45%
Indicated That Coronavirus Would Greatly Impact Their Decision To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
66% 67% 62% 58% 35% April 8 April 1 March 26 March 19 March 11 10 20 30 40 50 60 70
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Travel Sentiment Study Wave 5
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
70% 65% 72% 76% 87% April 8 April 1 March 26 March 19 March 11 20 40 60 80 100
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Travel Sentiment Study Wave 5
50% 49% 49% 27% 26% 25% 23% 20% 19%
Delivery and takeout food options in your community Ways to support local businesses/organizations and their staff impacted by COVID-19 Deals and offers for travel, dining, and entertainment for future use Purchasing merchandise and gift cards from local businesses online Videos of inspirational or interesting travel destinations Online virtual tours of museums, art galleries, and other visitor attractions Live streams of performances by local musicians, artists, or theater groups Sharing travel experiences or ideas with others online during this time 360-degree images/videos or virtual reality experiences of travel destinations
20 40 60
Information and Content of Interest to Travelers
IMPACT ON TRAVEL PLANS
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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