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Travel Sentiment Study Wave 16
JULY 21, 2020
Travel Sentiment Study Wave 16 JULY 21, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 16 JULY 21, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 16 JULY 21, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 16 Fielded July 15, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Canceled trip completely 43% 77% Reduced travel plans 41% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 16
43% 41% 27% 20%
30 60
Canceled trip completely Reduced travel plans Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
77%
- f travelers planning to travel
in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 16
Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison
IMPACT ON TRAVEL PLANS
77% 76% 69% 69% 75% 73% 77% 77% 79% 82% 82% 85% 84% 84% 75% 58%
July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
50 100
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Travel Sentiment Study Wave 16 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28% 48% 50% 53% 48% 47% 50% 48% 49% 45% 45% 47% 44% 37% 45% 43% 36% 39% 35% 43% 43% 47% 45% 44% 46% 47% 49% 47% 46% 45% 40% 41%
20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15
Canceled trip completely Reduced travel plans
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Travel Sentiment Study Wave 16 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30% 18% 17% 22% 19% 21% 22% 25% 22% 26% 27% 25% 28% 29% 24% 27% 22% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 13% 14% 15% 16% 20%
20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3 June 17 July 1 July 15
Changed destination to one I can drive to as
- pposed to fly
Changed trip from international to domestic
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Travel Sentiment Study Wave 16
6% 17% 19% 3% 15% 18% 14% 27% 27% 25% 20% 19% 51% 21% 17% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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51% 48% 46% 46% 47% 53% 60% 54% 55% 61% 63% 66% 67% 62% 58% 35%
July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 16
Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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21% 20% 17% 19% 22% 20% 20% 23% 22% 25% 23% 24% 25% 23% 23% 17%
July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 16
Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 16
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
67% 65% 72% 70% 71% 71% 67% 69% 70% 69% 72% 70% 65% 72% 76% 87%
July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80 100
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Travel Sentiment Study Wave 16
IMPACT ON TRAVEL PLANS
Influence of Face Mask Requirements* on Destination Choices
35% 26% 16% 14% 6% 3%
20 40 I will only visit destinations that require the use of face masks in public I am more likely to visit destinations that require the use of face masks in public Face mask requirements have no influence on my destination choice Not sure/undecided I am less likely to visit destinations that require the use of face masks in public I will not visit destinations that require the use of face masks in public * In public where social distancing is not possible
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Travel Sentiment Study Wave 16
16% 12% 16% 20% 22% 19% 29% 27% 24% 22% 24% 27% 14% 14% 15%
I support opening up my community to visitors I feel safe traveling outside my community I would feel safe dining in local restaurants and shopping in retail stores in my community 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
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Travel Sentiment Study Wave 16
45%
I Support Opening Up My Community to Visitors
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
36% 34% 41% 46% 40% 36% 31% 35% July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 16
45%
I Feel Safe Traveling Outside My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
38% 41% 46% 44% 43% 42% 35% 40% July 15 July 1 June 17 June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 16
45%
I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
42% 40% 47% 44% 37% 38% 31% July 15 July 1 June 17 June 3 May 27 May 20 May 13 20 40 60 80 100
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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