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Travel Sentiment Study Wave 12
JUNE 2, 2020
Travel Sentiment Study Wave 12 JUNE 2, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 12 JUNE 2, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 12 JUNE 2, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 12 Fielded May 27, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Canceled trip completely 47% 75% Reduced travel plans 47% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 12
47% 47% 25% 13%
30 60
Canceled trip completely Reduced travel plans Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
75%
- f travelers planning to
travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 12
Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison
IMPACT ON TRAVEL PLANS
75% 73% 77% 77% 79% 82% 82% 85% 84% 84% 75% 58%
May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
50 100
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Travel Sentiment Study Wave 12 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28% 48% 50% 53% 48% 47% 50% 48% 49% 45% 45% 47% 36% 39% 35% 43% 43% 47% 45% 44% 46% 47% 49% 47% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27
Canceled trip completely Reduced travel plans
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Travel Sentiment Study Wave 12 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30% 18% 17% 22% 19% 21% 22% 25% 22% 26% 27% 25% 22% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 13% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27
Changed destination to
- ne I can drive
to as opposed to fly Changed trip from international to domestic
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Travel Sentiment Study Wave 12
7% 20% 23% 6% 13% 15% 15% 25% 26% 25% 20% 19% 47% 22% 17% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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47% 53% 60% 54% 55% 61% 63% 66% 67% 62% 58% 35%
May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 12
Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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22% 20% 20% 23% 22% 25% 23% 24% 25% 23% 23% 17%
May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 12
Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 12
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
71% 71% 67% 69% 70% 69% 72% 70% 65% 72% 76% 87%
May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80 100
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Travel Sentiment Study Wave 12
IMPACT ON TRAVEL PLANS
First Trip Travelers Will Take in the Next Six Weeks
40% 14% 11% 9% 8% 7% 7% 3% 1% 1%
25 50
I am not planning to take a trip in the next 6 weeks Travel by car to see friends and relatives within 200 miles in the U.S. Travel by car to see friends and relatives more than 200 miles in the U.S. I will vacation at home first (i.e., staycation) Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S. Travel by plane to see friends and relatives in the U.S. Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S. Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S. Trip to another international destination International trip to Canada or Mexico
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Travel Sentiment Study Wave 10
IMPACT ON TRAVEL PLANS
40% 14% 11% 9% 8% 7% 7% 3% 1% 1% 41% 15% 9% 11% 7% 6% 4% 4% 1% <1% I am not planning to take a trip in the next 6 weeks Travel by car to see friends and relatives within 200 miles in the U.S. Travel by car to see friends and relatives more than 200 miles in the U.S. I will vacation at home first (i.e., staycation) Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S. Travel by plane to see friends and relatives in the U.S. Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S. Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S. Trip to another international destination International trip to Canada or Mexico
25 50
May 27 May 20
First Trip Travelers Will Take in the Next Six Weeks - Comparison
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Travel Sentiment Study Wave 12
10% 10% 17% 21% 19% 23% 29% 28% 24% 27% 30% 22% 13% 13% 14%
I support opening up my community to visitors I feel safe traveling outside my community I would feel safe dining in local restaurants and shopping in retail stores in my community 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
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Travel Sentiment Study Wave 12
45%
I Support Opening Up My Community to Visitors
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
40% 36% 31% 35% May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 12
45%
I Feel Safe Traveling Outside My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
43% 42% 35% 40% May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 12
45%
I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
37% 38% 31% May 27 May 20 May 13 20 40 60 80 100
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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