Travel Sentiment Study Wave 24 NOVEMBER 10, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation

Travel Sentiment Study Wave 24

NOVEMBER 10, 2020

TRAVEL SENTIMENT STUDY WAVE 24

Fielded November 4, 2020 U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 24

48% 36% 29% 19%

30 60

Reduced travel plans Canceled trip completely Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic

69%

• f travelers planning to

travel in the next six months will change their travel plans due to coronavirus

Base: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 24

Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison

IMPACT ON TRAVEL PLANS

69% 66% 66% 69% 67% 73% 73% 73% 77% 76% 69% 69% 75% 73% 77% 77% 79% 82% 82% 85% 84% 84% 75% 58%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6 4/29 4/22 4/15 4/8 4/1 3/26 3/19 3/11

50 100

Travel Sentiment Study Wave 24 Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28% 48% 50% 53% 48% 47% 50% 48% 49% 45% 45% 47% 44% 37% 45% 43% 41% 42% 37% 34% 44% 39% 38% 36% 36% 39% 35% 43% 43% 47% 45% 44% 46% 47% 49% 47% 46% 45% 40% 41% 47% 47% 51% 50% 41% 49% 45% 48%

20 40 60

3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4

Canceled trip completely Reduced travel plans

Travel Sentiment Study Wave 24 Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30% 18% 17% 22% 19% 21% 22% 25% 22% 26% 27% 25% 28% 29% 24% 27% 27% 27% 29% 33% 33% 31% 33% 29% 22% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 13% 14% 15% 16% 20% 15% 16% 21% 15% 16% 17% 22% 19%

20 40 60

3/11 3/19 3/26 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/17 7/1 7/15 7/29 8/12 8/26 9/9 9/23 10/7 10/21 11/4

Changed destination to

• ne I can drive

to as opposed to fly Changed trip from international to domestic

Travel Sentiment Study Wave 24

8% 21% 20% 9% 15% 17% 15% 29% 29% 21% 17% 17% 47% 19% 18% Coronavirus/COVID-19 Concerns about the economy Transportation costs

50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

47% 47% 48% 50% 49% 46% 45% 50% 51% 48% 46% 46% 47% 53% 60% 54% 55% 61% 63% 66% 67% 62% 58% 35%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6 4/29 4/22 4/15 4/8 4/1 3/26 3/19 3/11

20 40 60 80

Travel Sentiment Study Wave 24

Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

19% 21% 20% 22% 22% 23% 18% 16% 21% 20% 17% 19% 22% 20% 20% 23% 22% 25% 23% 24% 25% 23% 23% 17%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6 4/29 4/22 4/15 4/8 4/1 3/26 3/19 3/11

20 40 60 80

Travel Sentiment Study Wave 24

Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 24

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

58% 66% 65% 65% 69% 69% 64% 68% 67% 65% 72% 70% 71% 71% 67% 69% 70% 69% 72% 70% 65% 72% 76% 87%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6 4/29 4/22 4/15 4/8 4/1 3/26 3/19 3/11

20 40 60 80 100

Travel Sentiment Study Wave 24

UPCOMING HOLIDAY TRAVEL PLANS*

*Involving traveling at least 50 miles from home

are not planning to take a trip this holiday season

53%

38%

will travel by car

17%

will travel by plane

23% 22% 11% 2% 5% 8% 5% 2% Thanksgiving Christmas/Hanukkah/Kwanzaa New Year's Eve Other Holiday Celebrations

15 30

Travel by car Travel by plane Base: All travelers

Travel Sentiment Study Wave 24

UPCOMING HOLIDAY TRAVEL PLANS*

*Involving traveling at least 50 miles from home

are not planning to take a trip this holiday season

53%

38%

will travel by car

17%

will travel by plane

Base: All travelers

5

points

2

points

3

points

Comparison to Wave 22 (October 7th)

Travel Sentiment Study Wave 24

UPCOMING HOLIDAY TRAVEL PLANS*

*Involving traveling at least 50 miles from home 23% 22% 11% 2% 25% 24% 12% 5% Thanksgiving Christmas/Hanukkah/Kwanzaa New Year's Eve Other Holiday Celebrations

15 30

November 4 October 7 Base: All travelers 5% 8% 5% 2% 8% 10% 7% 1% Thanksgiving Christmas/Hanukkah/Kwanzaa New Year's Eve Other Holiday Celebrations

15 30

November 4 October 7

Travel by Travel by

Comparison to Wave 22 (October 7th)

Travel Sentiment Study Wave 24

20% 10% 9% 12% 25% 19% 15% 19% 21% 32% 30% 22% 18% 25% 32% 31% 16% 14% 14% 16%

I do not plan to travel until there is a COVID-19 vaccine I support opening up my community to visitors I feel safe traveling outside my community I would feel safe dining in local restaurants and shopping in retail stores in my community 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS

Travel Sentiment Study Wave 24

45%

I Support Opening Up My Community to Visitors

Comparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

39% 41% 38% 43% 43% 44% 35% 36% 36% 34% 41% 46% 40% 36% 31% 35%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6

20 40 60 80 100

Travel Sentiment Study Wave 24

45%

I Feel Safe Traveling Outside My Community

Comparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

46% 46% 48% 50% 50% 49% 39% 43% 38% 41% 46% 44% 43% 42% 35% 40%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13 5/6

20 40 60 80 100

Travel Sentiment Study Wave 24

45%

I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community

Comparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

47% 47% 49% 48% 52% 48% 45% 41% 42% 40% 47% 44% 37% 38% 31%

11/4 10/21 10/7 9/23 9/9 8/26 8/12 7/29 7/15 7/1 6/17 6/3 5/27 5/20 5/13

20 40 60 80 100

Longwoods International Research longwoods-intl.com/covid-19 Miles Partnership COVID-19 Communication Center covid19.milespartnership.com

Additional Resources

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