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Travel Sentiment Study Wave 13
JUNE 9, 2020
Travel Sentiment Study Wave 13 JUNE 9, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 13 JUNE 9, 2020 COVID-19 TRAVEL - - PowerPoint PPT Presentation
Travel Sentiment Study Wave 13 JUNE 9, 2020 COVID-19 TRAVEL SENTIMENT STUDY WAVE 13 Fielded June 3, 2020 U.S. National Sample of 1,000 adults 18+ IMPACT ON TRAVEL PLANS Reduced travel plans 46% 69% Canceled trip completely 44% Changed
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IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 13
46% 44% 28% 14%
30 60
Reduced travel plans Canceled trip completely Changed destination to one I can drive to as opposed to fly Changed trip from international to domestic
69%
- f travelers planning to
travel in the next six months will change their travel plans due to coronavirus
Base: Coronavirus Changed Travel Plans
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Travel Sentiment Study Wave 13
Travelers Planning to Change Upcoming Travel Plans Due to COVID-19 Comparison
IMPACT ON TRAVEL PLANS
69% 75% 73% 77% 77% 79% 82% 82% 85% 84% 84% 75% 58%
June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
50 100
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Travel Sentiment Study Wave 13 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28% 48% 50% 53% 48% 47% 50% 48% 49% 45% 45% 47% 44% 36% 39% 35% 43% 43% 47% 45% 44% 46% 47% 49% 47% 46% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3
Canceled trip completely Reduced travel plans
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Travel Sentiment Study Wave 13 Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30% 18% 17% 22% 19% 21% 22% 25% 22% 26% 27% 25% 28% 22% 14% 11% 13% 11% 11% 11% 12% 12% 10% 10% 13% 14% 20 40 60
Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3
Changed destination to
- ne I can drive
to as opposed to fly Changed trip from international to domestic
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Travel Sentiment Study Wave 13
7% 19% 24% 8% 16% 15% 17% 24% 28% 23% 23% 19% 46% 19% 14% Coronavirus/COVID-19 Concerns about the economy Transportation costs
50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
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46% 47% 53% 60% 54% 55% 61% 63% 66% 67% 62% 58% 35%
June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 13
Indicated that Coronavirus Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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19% 22% 20% 20% 23% 22% 25% 23% 24% 25% 23% 23% 17%
June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80
Travel Sentiment Study Wave 13
Indicated that the Economy Would Greatly Impact their Decision to Travel in the Next Six Months
IMPACT ON TRAVEL PLANS
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Travel Sentiment Study Wave 13
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
70% 71% 71% 67% 69% 70% 69% 72% 70% 65% 72% 76% 87%
June 3 May 27 May 20 May 13 May 6 Apr 29 Apr 22 Apr 15 Apr 8 Apr 1 Mar 26 Mar 19 Mar 11
20 40 60 80 100
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Travel Sentiment Study Wave 13
IMPACT ON TRAVEL PLANS
Activities Travelers Plan to Participate in During Their Summer Travels
57% 52% 50% 34% 34% 30% 20% 20% 17% 14% 11% 8% 5%
20 40 60 Dine at a restaurant Go shopping Go to relax or recreate at an ocean, lake, or river Visit a national park, state park, or monument Participate in other outdoor activities or adventures Go on a hike or bicycle ride Visit a museum, art gallery, or other arts/cultural institution Visit an amusement park, theme park, or water park Go to a winery, brewery, or distillery Go to a live musical, cultural, food, or other event Go on an organized tour (by road, water, rail, or air) Don’t know, not sure Other
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Travel Sentiment Study Wave 13
8% 9% 10% 16% 18% 20% 31% 29% 26% 32% 30% 28% 14% 14% 16%
I support opening up my community to visitors I feel safe traveling outside my community I would feel safe dining in local restaurants and shopping in retail stores in my community 50 100
Strongly disagree Disagree Neutral Agree Strongly agree
Perceptions of Safety and Travel
TRAVEL PERCEPTIONS
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Travel Sentiment Study Wave 13
45%
I Support Opening Up My Community to Visitors
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
46% 40% 36% 31% 35% June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 13
45%
I Feel Safe Traveling Outside My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
44% 43% 42% 35% 40% June 3 May 27 May 20 May 13 May 6 20 40 60 80 100
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Travel Sentiment Study Wave 13
45%
I Would Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within My Community
Comparison of Travelers Who Strongly Agree or Agree
TRAVEL PERCEPTIONS
44% 37% 38% 31% June 3 May 27 May 20 May 13 20 40 60 80 100
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Longwoods International Research longwoods-intl.com/news Miles Partnership COVID-19 Communication Center covid19.milespartnership.com
Additional Resources
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